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Arnie Lund - User experience management: essential skills for leading effective UX teams

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Arnie Lund User experience management: essential skills for leading effective UX teams
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The role of UX manager is of vital importance it means leading a productive team, influencing businesses to adopt user-centered design, and delivering valuable products customers. Few UX professionals who find themselves in management positions have formal training in management. More often than not they are promoted to a management position after having proven themselves as an effective and successful practitioner.Yet as important as the position of manager is to the advancement of the field there are no books that specifically address the needs of user experience managers. Though information is available on the Web, nothing ties that advice together in the way a manager would need to integrate it in their work.User Experience Management speaks directly to the UX manager and to the unique challenges one may face. It outlines the robust framework for how to be an effective UX manager, from creating a team, to orchestrating product development, to ensuring UX is not compromised, to achieving company buy-in on results. This acts as a checklist readers can use to make sure they have covered the bases as they think about how to build their own user experience programs. Written by an experienced UX manager, and containing testamonials from many leading managers in the field, managers both current and aspiring will find this an invaluable reference loaded with ideas and techniques for managing user experience. Gives a UX leadership boot-camp from putting together a winning team, to giving them a driving focus, to acting as their spokesman, to handling difficult situations Full of practical advice and experiences for managers and leaders in virtually any area of the user experience field Contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more!

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Front-matter
User Experience Management
User Experience Management
Essential Skills for Leading Effective UX Teams
Arnie Lund
User experience management essential skills for leading effective UX teams - image 1 AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Morgan Kaufmann Publishers is an imprint of Elsevier Copyright 2011 Elsevier - photo 2
Morgan Kaufmann Publishers is an imprint of Elsevier
Copyright 2011 Elsevier Inc.. All rights reserved.
Copyright
Acquiring Editor: Rachel Roumeliotis
Development Editor: David Bevans
Project Manager: Danielle S. Miller
Designer: Alisa Andreola
Morgan Kaufmann Publishers is an imprint of Elsevier
30 Corporate Drive, Suite 400, Burlington, MA 01803, USA
Copyright 2011 Elsevier, Inc. All rights reserved
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publishers permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.
This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).
Notices
Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods or professional practices may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information or methods described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.
To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.
Library of Congress Cataloging-in-Publication Data
Lund, Arnie.
User experience management : essential skills for leading effective UX teams / Arnie Lund.
p. cm.
Includes bibliographical references.
ISBN 978-0-12-385496-4
1. User interfaces (Computer systems) 2. Teams in the workplace. 3. Mentoring in business. I. Title.
QA76.9.U83L86 2011
005.437dc22
2010050658
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 978-0-12-385496-4
Printed in China
11 12 13 14 15 10 9 8 7 6 5 4 3 2 1
For information on all MK publications visit our website at wwwmkpcom - photo 3
For information on all MK publications visit our website at www.mkp.com
Dedication
Dedicated to my wife, Marlene, and daughters, Anna and Sonja, who put up with me going on and on about this project, to many wonderful managers and some perhaps not so wonderful who I have learned from, and to my teams who I have learned from. I am grateful for the advice, insights, collaboration and encouragement from many wise friends and colleagues, not just about this book and the ideas within it but throughout my career. Finally, as a man of faith I have been energized by the fundamental hope that we can and should work to make the world a little better during our time here. Management and leadership can be part of that journey, and this book is part of mine.
About the Author
Arnold Arnie Lund PhD CUXP is a Principal Director of User Experience at - photo 4
Arnold (Arnie) Lund, PhD, CUXP, is a Principal Director of User Experience at Microsoft. He began his career at AT&T Bell Laboratories in applied research, and helped build the science and technology organization at Ameritech. He managed design and exploratory development teams at US West Advanced Technologies, and served as a director at Sapient (where his focus areas ranged from information architecture to leading a global program in emerging technologies). Arnie is a member of the ACM SIGCHI Academy, and co-chaired the CHI conferences in 1998 (Los Angeles) and 2008 (Florence, Italy). He is a Fellow of the Human Factors and Ergonomics Society (HFES), and served on the HFES Executive Council. He has long been engaged in human computer interaction (HCI) standards and in the area of accessibility and emerging technology, including chairing the HFES Institute and overseeing the HFES-200 standard and its approval as an ANSI standard. He is a certified user experience professional and served as president of the board of directors for the Board of Certification in Professional Ergonomics (BCPE).
Arnie received his BA in chemistry from the University of Chicago, and his PhD in experimental psychology human learning and memory from Northwestern University. He has published widely in R&D management and on research in natural user interfaces, and has a variety of patents. He has been on the advisory and editorial boards of various journals (e.g., Journal of Usability Studies and the International Journal of Speech Technology), and served on the board of directors for INFINITEC (focusing on infinite potential through assistive technologies). Arnie has taught user-centered design and related topics at Northwestern University and the University of Washington.
Chapter 1. Introduction
Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.
Stephen R. Covey
One Managers Personal History
Imagine you are a freshly minted graduate student from one of Northwestern Universitys old cinder block buildings with the pale green paint on the walls, the smell of years of classes, and the beat-up furniture in the lab and the graduate student offices. In a blink of an eye, you are transported to a glass box building designed by Eero Saarinen, walking down a hall lined with private offices to talk with your new boss (see
1http://en.wikipedia.org/wiki/File:Holmdel-cropped.jpg from Wikimedia Commons. http://en.wikipedia.org/wiki/File:Kresge_Centennial_Hall_Northwestern.jpg.
Figure 11 Northwestern to Bell Labs This particular boss Judy Olson was - photo 5
Figure 1.1
Northwestern to Bell Labs.
This particular boss, Judy Olson, was my third boss in two years, and in many ways I was still finding my place within what was then considered the biggest company on Earth (). It was thrilling to be one of the wizards of Bell Labs (home of the transistor, the laser, fiber optics, the solar cell, speech synthesis, radio astronomy, and the Princess Phone) and speculating about the mark I would make at this company. Judy is now the Donald Bren Professor of Information and Computer Sciences at UC Irvine, but at that point had recently arrived at Bell Labs from the University of Michigan.
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