Horn - Got Your Attention?

More Praise for Got Your Attention?

From the first ten seconds of skimming, Sams riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book Ive ever seen about how to get peoples attention.

Derek Sivers, TED speaker on First Follower and founder of CD Baby

Not only is it possible to influence with integrity; its preferable. This book shows how.

Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for Maverick of the Year

Sams new book is everything she recommends: true, new, efficient, engaging, Interactive, and actionable. Sam lives all of these things, and shes given us a guide to do so, too!

Robert Wolcott, cofounder and Executive Director, Kellogg Innovation Network, Kellogg School of Management

Sam Horn is the best listenerand conversationalistI know. This will help anyone establish connections at work and at home.

Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives

Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.

Saul Kaplan, founder of Business Innovation Factory

Dont even think about preparing a pitch, proposal, or presentation without first reading Got Your Attention?

Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises

Powerful insights on how to build a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand.

Adam Braun, founder of Pencils of Promise

A must-read for anyone in the workplace who wants to contribute at the highest level and create more strategic networks.

Betsy Myers, former Executive Director, Center for Public Leadership, Harvard Kennedy School

Sam Horn asks and answers the question so many of us are struggling with: What does it take to really connect with people in a culture of impatience and alienation? A user-friendly gem.

Elizabeth Lesser, cofounder of Omega Institute and author of Broken Open

These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.

Miki Agrawal, one of Forbess Top 20 Millennials on a Mission and founder of THINX

Thought-provoking insights on how to be clear and concise.

Roger Hunter, Project Manager and TEDxUGA speaker

Ive interviewed Sam on my show. She rocks and so does this book.

John Lee Dumas, founder and host of the podcast, Entrepreneur on Fire

Whether youre pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horns smart and snappy book will teach you how to get peoples attentionand keep it.

Daniel H. Pink, author of To Sell Is Human and Drive

If you cant get peoples attention, youll never get their business. Sam Horns new book shows how to quickly earn attention and respect so people are motivated to listen.

Terry Jones, founder of Travelocity, Founding Chairman of Kayak.com, and Chairman of WayBlazer

Every entrepreneur, executive, and educator will benefit from reading this brilliant book.

Amy Wilkinson, former White House Fellow and author of The Creators Code

Do you want to be a more compelling communicator? Sam shows you innovative ways to initiate genuine conversations and create meaningful connections that will help you turn strangers into friends.

Keith Ferrazzi, author of Never Eat Alone and the #1 New York Times bestseller Whos Got Your Back

In todays increasingly disengaged workplace, these techniques for engaging employees and customers by focusing on their needs and priorities firstare a must for every leader.

Marshall Goldsmith, Thinkers 50 Top Ten Global Business Thinker

How to Create Intrigue and
Connect with Anyone

Sam Horn

Got Your Attention?

Copyright 2015 by Sam Horn
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Ordering information for print editions
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com
Orders for college textbook/course adoption use. Please contact Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626.
Orders by U.S. trade bookstores and wholesalers. Please contact Ingram Publisher Services, Tel: (800) 509-4887; Fax: (800) 838-1149; E-mail: for details about electronic ordering.

Berrett-Koehler and the BK logo are registered trademarks of Berrett-Koehler Publishers, Inc.

First Edition
Paperback print edition ISBN 978-1-62656-250-9
PDF e-book ISBN 978-1-62656-251-6
IDPF e-book ISBN 978-1-62656-252-3

2015-1

Interior design and project management: Dovetail Publishing Services

Cover design: Dan Tesser, Studio Carnelian

Author photo: Aliyah Dastour, Alimond Photography Studio

I never met you in person, but your classic book How to Win Friends and Influence People has influenced my entire life.

As a young teenager struggling to find my place in the world, I stumbled across your enduring insight,

We can make more friends in two months by becoming interested in other people, than we can in two years by trying to get people interested in us.

The essential rightness of those words settled in my soul and have shaped my interactions ever since.

Your book is testimony to the truth that books change lives.

It may be optimistic, even bordering on hubris, to hope this book has half the impact as yours, but a woman can dream. :-)

The premise of Got Your Attention? is a nod to your original advice,

We can make more connections in two months by becoming intrigued in other people, than we can in two years by trying to get people intrigued in us.

That is what I hope people take away from this, that they know it in their heart and apply it in their life.