Wedge - Squeeze Page Success Guide

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Easy steps to improve the rankings of your website in the search engines.

A guide to getting more free traffic for website owners who want more visitors but don't want to have to deal with technical solutions.

Dave Wedge is a UK based publisher and author who also runs a consultancy business helping his clients to build their business on the Internet.

He had a long career in IT and software development and worked his way up through a number of senior management roles before deciding to become self employed and start his own business in 2001.

His interest in the Internet and websites generally began in the late 1990's and this now forms the majority of his business.

He has managed the development of dozens of websites, and has assisted many clients with building quality websites which generate income and build business.

As well as having some prestige clients, he builds his own websites and spends a lot of time studying and testing new and changing techniques.

This guide is all about how to make the most of the visitors to your website.

For most site owners getting steady and reliable traffic is a constant challenge, you really have to capitalize on what you do get.

There was a time not that many years ago when it was relatively easy to drive traffic to the sales page for a product or service and sell straight off the page.

Now that we are all deluged with offers and get sold to continuously, it has become progressively harder to convince a visitor who does not know you to put their hand in their pocket and pass over their hard earned cash.

What you have to do now is build a relationship with your prospects, give them a little insight in to you and your business and break down the barriers to them becoming a paying customer.

Most successful online marketers will tell you that their mailing list is their prime source for making sales. This is because they have created fans who are happy to receive their emails, people who trust them and will be far more open to buying from them than from another marketer or site they do not know.

It makes sense doesn't it? I am sure you can think of parallels in your own life when you have been intending to make a purchase. You go to sites and businesses you trust, you buy from marketers you know who have already proven their quality and reliability.

Before you begin the attempt to build a successful email list, which could pay the bills for years to come, you really need to start with a good understanding of how to create pages and offers that visitors will want to opt-in to.

Also known as Lead Capture pages these pages will make all the difference to the success of your website.

Before we go any further let's just deal with the jargon.

We are focused here on a particular kind of page commonly referred to as a 'Squeeze Page', as this has been proven to be the most effective way of capturing visitor details.

If you use Google Analytics they refer to whichever page a visitor arrives on your site as the 'landing page'. People often refer to squeeze pages as landing pages, which is understandable as you really do want people to land on them.

However, when discussing squeeze pages within the realm of marketing and advertising, its more common to refer to a squeeze page as being a standalone web page which has the single purpose of getting the email address of the visitor.

When I refer to a squeeze page I am talking about a short page which has the sole aim of getting an opt-in, in other words a visitor giving you their email address (and maybe other contact details) in exchange for something (more on that later).

As I will come on to explain, you can still sell from a squeeze page and also make sales by following up with the subscriber on a regular basis.

Examples of uses for squeeze pages would be -

• eBook or whitepaper
• Newsletter subscription
• Webinar registration
• Some kind of course
• Consultation for professional services
• Free trial
• Notification of a future product launch

I would like to make distinction here between a squeeze page and the generally much longer sales page which gradually builds up a compelling case to make a purchase now.

This guide is not intended to cover the ins and outs of long form sales pages.

In stark contrast to undifferentiated, unfocused home pages, squeeze pages focus specifically on offering something of value for free in exchange for an email address. A follow up series of emails is then used to market specific products and services.

Usually all other site navigation is removed so either the visitor opts in or leaves. Although if you are using some traffic generation techniques such as Facebook Ads they may insist that you have an obvious link to certain information such Terms & Conditions.

So what is important to learn in an introduction to squeeze pages?

First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action (these are becoming increasingly ineffective).

The important thing to take away from this introduction to squeeze pages is that every squeeze page contains the same component parts and is focused on a SINGLE goal getting the visitor to become a subscriber and then to convert them in to a buyer.

These components are as follows:

• an opt-in form

• an introduction and list of features/benefits

• and a call to action