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Robbert Ravensbergen - Building E-Commerce Solutions with Woocommerce - Second Edition

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Robbert Ravensbergen Building E-Commerce Solutions with Woocommerce - Second Edition
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Building E-Commerce Solutions with WooCommerce Second Edition

Building E-Commerce Solutions with WooCommerce Second Edition

Copyright 2015 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: November 2013

Second Edition: December 2015

Production reference: 1211215

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78588-156-5

www.packtpub.com

Credits

Author

Robbert Ravensbergen

Reviewers

Matthew Allan

Rmi Corson

Nicola Mustone

Commissioning Editor

Priya Singh

Acquisition Editor

Manish Nainani

Content Development Editor

Arun Nadar

Technical Editor

Bharat Patil

Copy Editor

Tasneem Fatehi

Project Coordinator

Neha Bhatnagar

Proofreader

Safis Editing

Indexer

Mariammal Chettiyar

Production Coordinator

Arvindkumar Gupta

Cover Work

Arvindkumar Gupta

About the Author

Robbert Ravensbergen is an experienced e-commerce and IT manager. He has been working in several international roles for various companies. He's also a passionate writer and blogger. WordPress, WooCommerce, and Magento are the topics that he writes about.

Robbert released several books about Magento and WooCommerce for Packt Publishing during the last couple of years. Besides this, he's an important writer in the Netherlands and well known for his understandable books for beginners about WordPress.

Readers can reach Robbert on his personal blog at http://www.joomblocks.com.

I would like to thank the employees of Packt Publishing for making this new book possible. It has been a pleasure working with you again. Besides that, I would especially like to thank the reviewers of this book, whose inputs were very valuable in creating a better product. Thank you!

About the Reviewers

Matthew Allan works with a growing team of developers at Prospress to bring top-notch plugins and extensions to the WordPress and WooCommerce platforms. Some of Prospress' most well-known extensions are WooCommerce Subscriptions and WooCommerce One Page Checkoutboth available from woothemes.com.

Over the past 3 years, Matthew has been reviewing WooCommerce books and developing new software for entrepreneurs wanting to jump into the e-commerce world and start selling online. Matt's experience in developing and supporting premium extensions for WooCommerce has informed his technical review for this book.

Rmi Corson built his first website in high school, where, after a few months, he realized he was teaching web languages to his own teacher. Then, he decided to build his own content management system called PHPforge, which was used by more than 5,000 users at that time. He finally switched to WordPress a few years later.

Formerly in the top ten of CodeCanyon's best sellers, the largest code-related marketplace on the planet, Remi worked on Easy Digital Downloads' early versions with Pippin Williamson, and joined WooThemes as a Happiness Engineer in 2013 before the acquisition by Automattic in 2015.

Rmi is a public speaker and code expert. He works on WooCommerce core code on a daily basis and he built/refactored many official add-ons. He was also involved in the first WooConf organization in San-Francisco in 2014, the major WooCommerce-related event. Rmi writes weekly posts on his blog, mainly about WooCommerce, and provides a lot of free plugins and snippets.

He is also passionate about woodworking, surfing, and video making, and is a great guitar player.

Nicola Mustone is a web developer based in Italy, where he studied economy and programming. He developed his first website at the age of 15. Since then, he fell in love with programming and web developing, so he started studying it in depth, improving his skill set.

He started working as a freelancer at the age of 19. In 2011, he accepted his first job at a local web agency.

In 2012, Nicola moved from his birth city, Lucera, to Acireale in Sicily to work with Your Inspiration where he learned about WordPress in its entirety, from end user usage to themes and plugins development. Working at Your Inspiration, he specialized in WordPress development and customer support.

In October 2014, he started working for WooThemes, and in June 2015, Automattic acquired WooThemes. He is currently an automattician working in the WooCommerce support team as an Internal Support Ninja. Nicola also writes articles and tutorials regularly to help customers understand WooCommerce and WordPress better.

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Preface

Back in the early days of WordPress, the platform was mainly used to create and run blogs. Soon plugins became available to add functionality to the platform. A couple of e-commerce plugins became available as well. However, often they were incomplete or buggy.

In 2011, the WooCommerce plugin became available on the market, developed by the popular creators of Woothemes.com, where you can buy premium WordPress themes. WooCommerce was an instant hit and reached over ten thousand downloads in the first couple of weeks. A few years later, the plugin was downloaded almost 1.4 million times and it received a complete makeover during 2013 with the release of WooCommerce 2.0. Meanwhile, the solution has become mature and is even used for larger online stores.

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