MacDonald - Creating a Website: The Missing Manual
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Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, youll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need.
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Copyright 2011 O'Reilly Media, Inc.
OReilly Media books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles: .
Nutshell Handbook, the Nutshell Handbook logo, the OReilly logo, and The book that should have been in the box are registered trademarks of OReilly Media, Inc. Creating a Website: The Missing Manual , the Missing Manual logo, Pogue Press, and the Pogue Press logo are trademarks of OReilly Media, Inc.
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While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
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Matthew MacDonald is a science and technology writer with well over a dozen books to his name. Spreadsheet fanatics can crunch numbers with him in Excel 2010: The Missing Manual. Data geeks can follow him into the dizzying world of databases with Access 2010: The Missing Manual. And human beings of all description can discover just how strange they really are in Your Brain: The Missing Manual and Your Body: The Missing Manual.
Peter McKie (editor) had the pleasure of working on the previous edition of this book. He lives in New York, where he researches the history of abandoned buildings and, every once in a while, sneaks into them. Email: .
Holly Bauer (production editor) lives in Ye Olde Cambridge, MA. Shes a production editor by day and an avid home cook, DIYer, and mid-century modern furniture design enthusiast by night/weekend. Email: .
Linda Laflamme (proofreader) lives in New Hampshire where she is devoted to good grammar, perfect punctuation, vibrant vocabulary, and her son, Christopher. Email: .
Ron Strauss (indexer) is a full-time freelance indexer specializing in IT. When not working, he moonlights as a concert violist and alternative medicine health consultant. Email: .
Shelley Powers (technical reviewer) is a web developer and tech writer, currently living in St. Louis, Missouri. Her areas of interest are HTML5, JavaScript, and other web technologies.
No author could complete a book without a small army of helpful individuals. Im deeply indebted to the whole Missing Manual team, especially my editor, Peter McKie, who kept me on track with relatively gentle prodding, and HTML-whiz tech reviewer Shelley Powers, who lent her keen insight about all things web-related. I also owe a hearty thanks to those who left their mark on the previous editions of this book, including Sarah Milstein, Peter Meyers, and tech reviewers Jim Goodenough, Rhea Howard, Mark Levitt, Tony Ruscoe, and Megan Sorensen. As always, Im also deeply indebted to numerous others who toiled behind the scenes indexing pages, drawing figures, and proofreading the final copy.
Finally, Id never write any book without the support of my parents, Nora and Paul, my extended parents, Razia and Hamid, and my wife, Faria. (Id probably write many more without the challenges of my two lovable daughters, Maya and Brenna.) Thanks everyone!
Matthew MacDonald
These days, its all but impossible to find someone who hasnt heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family heirloom on eBay). The Internet has even changed our language: Google and friend are now verbs, for example, and tweet has nothing to do with birds.
As you no doubt know, you can establish a web presence in many ways. You can chat with friends through a Facebook page, share pictures with like-minded photographers on Flickr, put your home videos on YouTube, or write short diary-style blurbs on a blog hosted by a service like Blogger. But if youre ambitious enough to have picked up this book, youre after the gold standard of the Web: a bona fide website to call your own.
So what can you accomplish with a website that you cant do with email, social networking, and other web-based services? In a word: anything .
Is your personal website just a permanent place to stash your rsum or the hub of an e-commerce warehouse that sells personalized underpants? (Hey, its made more than one millionaire.) The point is that a website of your own gives you the power to decide exactly what it isand the control to change everything on a whim. If youre already using other web-based services, like YouTube and Facebook, you can make them a part of your website, as youll learn in this book. For example, why not put the YouTube videos of your cat playing pool right inside your website, next to your personalized cat merchandise?
Of course, with great power comes great responsibilitymeaning that if you decide to build your own site, its up to you to make sure it doesnt look as hokey as a 1960s yearbook portrait. Thats where this book comes in. With this book by your side, youll learn how to:
Create web pages . HTML (HyperText Markup Language) is the language of the Web. Over the last decade, a modernized version HTML, called XHTML ( Extensible HyperText Markup Language), gradually eclipsed HTML, and now is joined by another new version known as HTML5. In this book, youll sort through these standards and learn how to write the most up-to-date, reliable web pages.
Make pages look beautiful using CSS (Cascading Style Sheets) . CSS picks up where HTML leaves off, adding formatting muscle that can transform the drabbest of sites into a family of coordinated pages that look like they were professionally designed. Best of all, once you understand the
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