By Lance A. Edwards
Copyright 2014 by Lance A. Edwards and First Cornerstone Group, LLC
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
The author, Lance Edwards, is available for a limited number of speaking engagements and consulting assignments. He also has a selection of training programs and mentoring programs. For information, contact Lance Edwards at 713-476-0102 or
Testimonials
Praise from the students youll read about in this book, and others from the real estate industry:
This book and the methods inside gives others the encouragement and necessary understandings to evolve their business and plan for retirement.
Peter Arianas
Ive used the methods taught by the Lance Edwards team and now I have acquired multiple streams of income and my business has exploded.
Delwin Marks
Lance Edwards and his crew gave me the courage to always ask about deals and never pass on an opportunity.
Scott Kodak
Even the newest newbie can start today and make more money than they ever imagined within the first thirty days.
Traci Williams
Thanks to Lance Edwards, my business has completely shifted, and now I make three times the money for the same amount of work. The plan really works and Im grateful to incorporate it into my business.
Terri Attaway
Ive personally shared many of Lances tips with my friends and colleagues and Im thrilled to now be able to recommend a book that packs all of the tips into an individual source.
Anil Sikri
Lance Edwards is the undisputed champion of apartment investors. He knows how to make a deal out of nothing, and he does it while everyone else is standing around scratching their head.
-- Troy Fullwood
www.RENoteExpert.com
Lance Edwards is a true professional in this business. Between the high energy and the information provided, failure is not an option.
-- Al Aiello
Goldmine Tax Reduction and LLC Authority
We have worked with the Edwards team for years both in marketing as well as building informative real estate webinars. The information in this book is nothing short of the essential instruction manual for beginners as well as a reminder for lifelong professionals.
Randy Hughes
Mr. Land Trust
Lance has traveled many miles and influenced many minds. The information provided in his new book highlights his decade of experience in simple terms for all of those to follow.
Mark Waide
Trustee, Akron/Canton REIA
Table of Contents
Summary of Case Studies
Dedication
This book is first dedicated to the memory of my late wife, Eri Edwards. Eri supported me when I first made the decision to enter real estate part-time and then again when we together took the leap and I left the "security" of a 20 year job. Eri, you are missed every day.
Next, the book is dedicated to my daughter, Stephanie Edwards, without whom this book or the Case Studies described herein wouldn't exist. Stephanie is my original "Reason Why." Shes why I got started in real estate and small apartments. From a deep desire to be able to fund the best education for Stephanie were the strategies and techniques contained in these pages developed. She has paid it forward by electing to serve our country as a United States Naval officer. Im one proud Dad.
Finally, I want to dedicate this book to the students, clients, partners and mentors who demonstrated to me over the past twelve years the power of the wealth creation methods revealed here.
Foreword by Ron LeGrand
After hosting Lance Edwards training webinars for years and having him as a client and friend, I was happy when I learned that he was coming out with his first book. And I was proud when he asked me to write this foreword.
Lance is the real deal and its reflected in this book. In the pages you are about to read, Lance lays out the opportunities, strategies, myths, secrets and the internal obstacles for anyone interested in playing bigger in real estate thru multifamily.
Ive always been impressed with comments from Lances students that he gives away more information for FREE than others charge a deserved premium for. And true to form, hes held nothing back here.
The book covers everything from finding deals, funding deals and wholesaling apartments - while laying out all of the information in a logical and readily understandable format. I guess thats why he has a Case Study of how an 18 year old made $30,000 wholesaling a small apartment with his father in just 9 business days! If an 18 year old can do this following Lances system, anyone can.
Ive been doing and teaching real estate investing (or real estate entrepreneurship as Lance calls it) for more decades than Id like to admit. Im known as The Millionaire Maker and the one common thread that Ive observed amongst the 5% that are massively successful in real estate is their ability to get past the internal head-talk, the junk we tell ourselves.
And so I was especially pleased that Lance devoted time to the head game or what he calls the mindset. Its critical for anyone getting started in real estate and certainly for anyone looking to play bigger in the world of apartments. The abundant Case Studies from his students and his own deals make the teachings real, understandable and entertaining while reconditioning your own mindset of whats possible for you.
For anyone just getting started in real estate, you can start in small apartments - just like Lance did - and all of the newbies cited in the Case Studies contained in these pages.
If youre currently doing houses, you need to consider adding small apartments to your profit stream. As Lance points out in the book, the same buyers who are buying your wholesale house deals will buy your small apartment deals. And the same private investors who are lending on houses will lend on small apartments. Youll just be making bigger money per transaction.
No matter your cash or credit situation, or your experience level, Lance demonstrates - and more importantly - gets you to understand and believe that you are qualified to play bigger and enter the world of small apartments today!
Finally, besides the criticality of mindset, Lance hits the nail on the head in pointing out that none of us are in the real estate business. We are all in the marketing business - just like any business. And we have an incredibly simple business model...
We are always marketing for two things: deals and dollars.
This is a central and critical theme throughout the book because once you understand how to match-make other peoples money with deals of any size, you break through the limiting beliefs that may be preventing you from playing bigger.