Tee Morris - Podcasting For Dummies (For Dummies (Computer/Tech))

Podcasting For Dummies, 3rd Edition

Published by John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2017 by John Wiley & Sons, Inc., Hoboken, New Jersey

Media and software compilation copyright 2017 by John Wiley & Sons, Inc. All rights reserved.

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2017952484

ISBN: 978-1-119-41219-9

ISBN (ePDF): 978-1-119-41227-4; ISBN (ePub): 978-1-119-41226-7

1. Table of Contents

Your people are out there. Waiting for you. Whether you want to podcast about pop culture, marketing, bass fishing, or vintage wooden button collecting, you will find an audience if you stick with it and produce a quality show by following the advice in this book. The audience is probably bigger for a marketing podcast than a vintage wooden button collecting podcast, but you never know theres probably less competition for the button collectors.

When the Sirens lure you to the dangerous waters of obsessing over your listener stats, imagine your listeners all sitting together in one auditorium. Listening to you. Its probably more people than your voice has ever reached in your whole life (unless youre a professor teaching a freshman weed-out class). Its amazing and a little frightening, and theres nothing like the thrill of getting your first message from a listener in China, New Zealand, the Philippines, Egypt, or some other distant land youve never seen.

Theres something especially intimate about the listening experience too. Listeners imagine what you look like and where you are, and its usually better than the reality. They feel like they know you because in their imagination, they have created you.

Now, instead of thinking of them as your audience, think of them as your community. Ask them what they want. Ask them what they like (and what they dont like). Feature them on your show.

Go beyond the microphone and make things for your listeners, and let them make things for you. Meet them in person, and once they get over the disappointment that you arent the perfect person theyve imagined (it happens quickly), your lives will be enriched. If you want it to be, a podcast is a magical gateway to a community.

When people start asking questions about podcasting, its usually about the equipment. What microphone should they use? What software is best? Do they need a mixer? Tee and Chuck will answer these questions, of course, but theyll also address the bigger and more important questions the questions you dont even know you should be asking, but that will make the difference between a good podcast and a fabulous podcast that youll look forward to producing and that will become part of your listeners regular media diet.

I used to tell students and conference attendees that the online world is so crowded filled with so many people vying for attention that you need to be relentless because nobody will miss you if you stop posting or publishing, but I was wrong. Podcasting is different. On the rare occasion when I have (gasp) accidentally released my show late, people have pinged me. They have checked to make sure Im okay. They are my people. A community.

Lots of people start podcasting, and many continue, but for a few people it becomes a lifestyle, a job, or even a small addiction. Ill start just one more, they think. Tee and Chuck have been podcasting for more than a decade and literally wrote the book on podcasting. You will benefit from their years of experience.

Mignon Fogarty, Grammar Girl and founder of the Quick and Dirty Tips network.

Maybe youve been casually surfing the web or perusing your newspaper when the word podcasting has popped up. Youve heard the word before, but lately, its been coming up again and again. Podcasting. Steadily, like a building wave that would make champion surfers salivate with delight, your curiosity continues to pique as the word podcasting echoes in your ears and remains in the back of your mind as a riddle wrapped in an enigma, super-sized with a side of fries and a diet soda to go.

Podcasting For Dummies, 3rd Edition, is the answer to that super-sized riddle-enigma combo, and it even comes complete with a special prize. Beginning with the question at the forefront of your mind