Kevin Walker - How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

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Walker, Kevin, 1981-

How to get your message out fast & free using podcasts : everything you need to know about podcasting explained simply / by Kevin Walker.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-60138-120-0 (alk. paper)

ISBN-10: 1-60138-120-4 (alk. paper)

1. Podcasting. 2. Webcasting. 3. Internet marketing. I. Title. II. Title: How to get your message out fast and free using podcasts.

TK5105.887.W36 2010

659.2028567876--dc22

2010043095

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Introduction

W elcome to the world of podcasting. You are about to embark on a rewarding and fulfilling new endeavor that has already excited thousands of others just like you, from professional broadcasters to teenagers in basements.

You might be like Steven Winters. Winters has always harbored the desire to be a DJ or host his own talk show like David Letterman or Jerry Springer. However, no television studios or radio stations were forthcoming with a contract, so he turned to podcasting. Once a week, Winters pulls out his own microphone and provides anecdotes and stories for an audience of thousands with his show, Up Late with Steven Winters .

Or, perhaps you are like Patricia Hunt, a small business owner and independent software developer who wanted a better way to promote her products than expensive online and print advertisements. Podcasting was the answer. For a fraction of the cost of a traditional advertising campaign, Hunt started her own podcast on a subject she knew her potential clients would be interested in. And, if she candidly suggests that her own software is a solution to a problem, she would not be the first small business owner to discover that a few hours with a microphone and a few dollars in hosting fees saves her thousands in marketing expenses.

You could also be just like me a few years ago; you could have a passion you want to share with the world. I wanted to share my enthusiasm for the writings of an obscure, early 20th century English essayist named Gilbert Keith Chesterton. Because he is long dead and his work is in the public domain, I began recording audio books of many of his most popular essays. I did not promote a product or entertain thousands with my own wit. I simply shared a passion and have since met thousands who share that passion some of whom discovered the obscure Prince of Paradox entirely through my own efforts.