Woessner - Profitable podcasting: grow your business, expand your platform, and build a nation of true fans

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PROFITABLE
PODCASTING

GROW YOUR BUSINESS,
EXPAND YOUR PLATFORM, AND

BUILD A NATION OF TRUE FANS

STEPHEN WOESSNER

by Don Yaeger

To Christine and CaitlynI appreciate your love and support in every challenge I tackle. You make me want to strive to be a better husband, father, and person. I love you to the moon and backand always will.

To my grandfather, Peter Maronitisyou spent your life in service of others. It was you who taught me the value of mentorship, hard work, and commitment to family. You lived a life worthy of following. I look forward to our conversations again. I love you, Pop.

To Don Yaeger and Drew McLellanthank you for being great friends and trusted mentors. You know how to get the best out of me. I appreciate you more than you will ever know.

To Wendy Kellerthis book would not have been possible without you. You planted the seed and then you gave me the road map to follow. Thank you so much for being my wonderful agent, mentor, and friend.

To our Predictive ROI clients and our Onward Nation guestsyou have helped my team and me grow in new ways, you pushed us to be better, and you generously shared your expertise with our listenersand with me directlyso we could all move onward to that next level. Thank you so very much, my friends!

To Ellen Kadin and the team at AMACOMthank you for this opportunity, and I greatly appreciate all your support, encouragement, and pushing to make sure the ideas and thoughts in our book were the best possible. Exceptional teamwork! Thank you!

Thank you for picking up our book. Congratulations on taking the first step toward growing your revenue, expanding your platform, and building your nation of true fans. Herein lies everything you need to make your vision a reality. Time to get to work!

Why are some teams capable of being great and sustaining their high performance over a long period of timewhile others cant? We see it happen not just in sports. We also see it happen in business teams with companies like Starbucks, Southwest Airlines, members of the Inc. 500 list, and so on.

How are they able to consistently outperform their competition time and time again?

I have studied the best-of-the-best team builders in sports and in business over the last twenty-five years and uncovered what makes the great teams great. I have witnessed how great teams are in constant study of other great teams to learn what they need to come together, to manage adversity as a group, to find a common purpose, to protect their inner circle, and more.

If you believe as I do that success leaves cluesthen our job as business leaders is to go find the clues and apply them within our teams. But... are we as leaders willing to invest the time and energy to study what it takes to move our businesses onward to that next level?

In my opinion, one of the best ways to learn from the experiences of others, and to uncover the clues to their success, is to invite them to participate in a platform like a YouTube channel, blog, or a top-rated podcast so you can interview them and allow them to share their knowledge and expertise with your audience. By doing so, you will learn directly from the expertsandyou will expand your inner circle in the process. Your personal network and your sphere of influence will grow, and it is likely that new business development opportunities will find their way to you.

You are holding in your hands a precise blueprint to make the above a reality. Profitable Podcasting does not include marketing hyperbole. You must be willing to do the work. Stephen Woessner and his Predictive ROI team have shared in full transparency all the practical knowledge you need to create, launch, and monetize a top-rated podcast that can accelerate your business. The success clues have been distilled into specific strategies and step-by-step instructions that you and your team can immediately apply.

You will learn how your podcast can become an all access pass to the knowledge of others if you are courageous enough to knock on the doors and ask the questions. Stephen will also teach you how your podcast can become a distinctive business development strategy to grow your revenue. He calls it the Trojan Horse of Sales, and I have seen him do it for Predictive ROI and repeat the same success for its clients.

I am a firm believer that greatness is available to all of us if we are willing to do the common things uncommonly well. But, there is no such thing as an overnight success. So I also want to share some behind-the-scenes context with you.

In addition to being close friends, Stephen and I are weekly accountability partners; we talk every Friday morning and share our wins and losses for the week and how we expect to get better as a result of what we learned. We have rinsed and repeated this weekly process since August of 2012. I remember our Friday call back in May 2015 when he shared his inspiration behind Onward Nation and what he and his team had decided to do. He explained their goal to launch a daily show for business owners. I thought their plan was ambitious but was excited to hear the enthusiasm in Stephens voice. I know what can happen when business owners are intentional about surrounding themselves with winners.

As an award-winning keynote speaker, business leadership coach, and long-time associate editor for Sports Illustrated, I have experienced firsthand how spending time with thought leaders and learning from the best can dramatically impact the trajectory of ones business and life. I knew Stephen would be successful if he and his team could be consistent with their strategy and had the discipline to remain consistent in their pursuit of greatness.

The results are now clear.

Onward Nation has generated over $2 million in revenue for Predictive ROIandI have watched Stephens personal network expand to include some of todays top business owners, thought leaders, and authors. Onward Nation is now listened to in more than one hundred countries, it has received exceptional ratings and reviews, and there is a three-month waiting list to appear as a guest.

There are no secrets to being successful at podcasting and using it as a business development strategy to move onward to that next level. It is all here for you in this book. You simply need to be willing to do the common things uncommonly well.

As Coach John Wooden said, Make each day your masterpiece.

DON YAEGER
Nine-time New York Times bestselling author