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Leesa Barnes - Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting

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Leesa Barnes Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting
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Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting: summary, description and annotation

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In 10 steps, this podcasting business strategy presents guidelines for developing a podcasting concept, building an audience, and turning a hobby into income through sponsorships, advertising, and online sales of products and services. Along with a proven plan for turning passion into profit, readers get a complete starter kit of podcasting software and services through a members-only companion website, as well as consultation with the author. The starter kit includes audio and video editing software, hosting services, background music, sound effects, promotional tools, and advertising sales tools. Businesses or individuals will find concrete steps to create a podcast or increase revenue through existing podcasts.

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Table of Contents Acknowledgements Im grateful to the following people - photo 1
Table of Contents

Acknowledgements

Im grateful to the following people for their unconditional love and support:

  • My mother, for being my biggest cheerleader.
  • My father, who still doesnt understand what I do, but supports me anyway.
  • My sisters Simone and Tiffany, who laughed with me, listened to me, and provided the moral support that only sisters can provide.
  • To Marvin, for helping me to stay calm every time my clunky computer decided to quit.
  • And to Sean, for being a technical genius and keeping all my business plans a secret.

Im thankful to those who influenced me to start podcasting in the first place:

  • Penny Haynes ( http:llwww.1stpod.com ) , for introducing me to this mad, mad world called podcasting.
  • Adam Curry ( http://curry.com ), for helping to start it all.
  • Dawn and Drew ( http://dawnanddrew.podshow.com ), the very first podcast I listened to.
  • Leo Laporte ( http:llwww.twit.tv ), for proving that one can take over the digital world with just one podcast.
  • Andrew Michael Baron ( http:llwww.rocketboom.com ), for telling me just to do it.

And to the many people who have taken my podcasting courses, signed up for my ezine list, read my blog, and listen to my podcast. Im honored that you allowed me to be a part of your podcasting journey.

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For more information go to www.maxpress.com/ibmpromo1 or e-mail us at info@maxpress.com

Appendix A: Resource Directory

Here is a list of books, Web sites, podcasts, and other resources to help you create, launch, promote, and profit from your podcast. Although a plethora of resources are available, I included the ones that were mentioned in earlier chapters in this book or that I consult with regularly.

Books on Podcasting
How to Create a Podcast

Podcast Solutions: The Complete Guide to Podcasting by Michael Geoghegan and Dan Klass

Podcasting: Do It Yourself Guide by Todd Cochrane

Secrets of Podcasting, Second Edition: Audio Blogging for the Masses by Bart G. Farkas

How to Grow Your Audience

Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans by Jason Van Orden

How to Use a Podcast in Your Business

The Business Podcasting Bible: Where My Market Is, I Am by Paul Colligan and Alex Mandossian

How to Do Everything With Podcasting by Shel Holtz and Neville Hobson Tricks of the Podcasting Masters by Rob Walch and Mur Lafferty

Books on Creating Leveraged Income

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker

Multiple Streams of Coaching Income by Andrea J. Lee

Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online , 2nd ed., by Robert G. Allen

Books on Getting More Clients

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, and Coaches by C. J. Hayden

Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars

by Jay Conrad Levinson, Rick Frishman, and Jill Lublin

Books on Blogging

Blog Marketing by Jeremy Wright

Blogwild!: A Guide for Small Business Blogging by Andy Wibbels

Buzz Marketing with Blogs For Dummies by Susannah Gardner

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel

What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulos

Books on Web 2.0

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Book on Personal Success

The 4-Hour Work Week : Escape 9-5 , Live Anywhere, and Join the New Rich by Tim Ferriss

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne

Brag! The Art of Tooting Your Own Horn Without Blowing It by Peggy Klaus Devil with a Briefcase: 101 Success Secrets for the Spiritual Entrepreneur by Jan Janzen

The Dip: A Little Book That Teaches You When to Quit ( and When to Stick ) by Seth Godin

The Likeability Factor: How to Boost Your L-Factor and Achieve Your Lifes Dreams by Tim Sanders

Secrets of the Millionaire Mind: Mastering the Game of Inner Wealth by T. Harv Eker

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Discussion Lists/Forums

Podcast Alley Discussion Forum ( http://www.podcastalley.com/forum/index.php ) Podcast Pickle Discussion Forum ( http:llpodcastpickle.comlforums )

Videoblogging E-mail Discussion List ( http://tech.groups.yahoo.com/group/videoblogging )

Podcasting Associations

Association of Downloadable Media ( http://www.downloadablemedia.org )
Association of Music Podcasting ( http:llmusicpodcasting.org )
Association of Poetry Podcasting ( http://www.poetrypodcasting.org )
Hawaii Association of Podcasters ( http://www.hawaiipodcasting.com )
Houston Podcasting ( http://www.houstonpodcasting.org )
New England Podcasting ( http://newenglandpodcasting.wordpress.com )
Portland Podcasting Association ( http://www.portlandpodcasting.org )
U.K. Podcasters Association ( http://ukpodcasters.org.uk )

Podcasts about Podcasting

Canadian Podcast Buffet ( http://www.canadianpodcastbuffet.ca )
Daily Source Code ( http:llwww.podshow.comlshowguidel?key_id=dallysourcecode&feed_type=pdn_sbow )
Gear Media Tech ( http://gearmediatech.libsyn.com )
Podcast411 ( http://podcast411.com )
Podcast Brothers ( http:llwww.newmediaexpo.comlaudio.htm )
Podcast Mastery ( http://www.podango.com/podcast_station_home/133/
Podcast_Mastery )
Podcast Tools ( http://www.podcasttools.com )
Podcasting for Dummies ( http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0471748986,page-1.html
)
Podcasting Underground ( http:llwww.podcastingunderground.com )
Profitable Podcasting ( http://www.profitablepodcasting.com )

Legal Guides for Podcasting

Canada ( http:llwww.creativecommons.calblogl?p=22S )
United States ( )

Podcasting Conferences and Trade Shows

Podcast and New Media Expo ( http://www.newmediaexpo.com )
International Podcasting Expo ( http://www.internationalpodcastingexpo.com )
Podcast Academy ( http://podcastacademy.com )
Corporate Podcasting Summit ( http://www.podcast-summit.com )
Podcasters Across Borders ( http://www.podcastersacrossborders.com )
Podcamp ( http://www.podcamp.org )

Additional Resources

For additional resources, including podvertising networks, podcast hosting companies, gear recommendations, courses and podcasting directories, please visit the companion Web site.

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