Anders Sorman-Nilsson - Seamless: A Heros Journey of Digital Disruption, Adaptation and Human Transformation

We are entering a new world of marketing. One with a mixture of augmented reality, cloud, and artificial intelligence. Anders sets us up for that new world by getting us to think differently

Robert Scoble, Former Technology Evangelist at Microsoft and Editor of Scobleizer

Do you know what Seamless is? Of course not, you don't have time for that. You are more worried about your brand's irrelevance in the near future. A future with robots, AI, and everything connected. But, while it worries you that everything has changed, Seamless will take you on a quest to find the things that will never do. Don't worry about the robots, worry about the humans.

Ricardo Zamora, Director of Communications, Google Mexico

Seamless is an inspiring guide to the entertainment and media landscape of tomorrow. Tomorrow's brands are those that seamlessly take their clients on a transformational journey into the future and who seamlessly weave together the digital and analogue channels, and futurist Anders has given a visionary foresight into that magical future.

Mattias Behrer, CEO, Dentsu Aegis Network Sweden

Anders Srman-Nilsson is the real deal. He's able to catapult us into the future, causing us to imagine possibilities and adding colour to a picture we might not yet have drawn. His teachings about the business landscape of tomorrow are not to be ignored: the companies that will win are those that prioritise seamless customer journeys and maximise the technologies available to them. Heed his advice and venture forth bravely!

Emma Isaacs, Founder/Global CEO, Business Chicks

Anders Srman-Nilsson unpacks in his usual sophisticated and linguistically compelling way the massive opportunity available to innovative thinkers and businesses who can evolve towards our inevitable digital futures. Through case-study, historical perspective, and future-focused insight the reader is taken on a journey into the possibilities of our rapidly changing worlds.

Peter Sheahan, author, Founder and CEO of Karrikins Group

Seamless helps the reader approach the future. It uses vivid storytelling to get you to reflect deeply on the context of where we are at today, how we got here and unblocking the paths to allow us to see where we can go in the future. A very enjoyable read!

Peter Williams, Chief Edge Officer, Centre for the Edge at Deloitte Australia

Whilst we all quietly ponder the future of work and society, Anders takes that one step further by seeking answers to what if' and why' by linking past, immediate and future business and market case studies. In his inimitable style he weaves us into his context by sharing experiences and journeys, giving us a deeply personal and amusing view of what considerations can be made to plan for the future. I have no doubt that Seamless will leave you wanting to meet with Anders and seek more answers.

Professor Petrina Conventry, Industry Professor, University of Adelaide

In Seamless, Anders transports you effortlessly, in a fantastic journey, from a total analogue past to a present where a new digital universe expands a seemingly bounded reality to limitless new possibilities.

Mario De Agero, CEO and Managing Director, GS1 Mexico

Having worked with Anders I can truly say he's onto a very interesting thread connecting familiar analogue' truths with our current online life. His previous book Digilogue was a true inspiration to us, and now with Seamless, he connects directly with the bigger purpose of the Internet to carry the big ideas of tomorrow. You can't predict the future, but you can be ready. Reading Seamless is definitely a good start.

Rickard Bcklin, Marketing Director, Telia Sonera International Carrier

Seamless is a unique read as it unravels the story of a futurist who takes off his consultant mantle, rolls up his sleeves, and embarks on an intimate journey to turnaround a business failing to keep up in a digitised world. Through a combination of business insight and personal vulnerability, Anders has created a timely guide for leaders and organisations who desire to transform their brands from the ordinary to the extraordinary.

Richard Ruth, Director HR Employee relations, Eli Lilly and Company

Making customer journeys seamless and digitally transforming the real estate industry is the future for the brands of tomorrow. Futurist Anders Srman-Nilsson in Seamless provides impactful foresight and directions for navigating tomorrow!

Mike Green, Managing Director, Harcourts International

The analogue and the digital worlds are quickly becoming intertwined. If you work in branding or marketing, it's time to get dressed for the occasion. Because going into the future without a proper seamless outfit may soon mean you're out in the cold.

Niklas Alvarsson, Brand Designer at Spotify Business

The world of marketing and communications is undergoing a paradigm shift. At Dashing, we believe in evolving what's possible' for our clients, and in Seamless, futurist ASN sets out a compelling call to adventure for those who are willing to digitally transform their business, and embrace the extraordinary retail landscape of tomorrow. We believe the foresights contained in these pages are required reading for our clients, and for anyone seeking transformational business results!

Mike Palmer, CEO, Dashing

You think you're reading a crystal ball look into the future, but Anders Srman-Nilsson quickly and powerfully demonstrates that the future is already here. A disruptive book that changes how you see business on the global stage.

Jay Baer, President of Convince & Convert and Author of Hug Your Haters

Anders has a unique ability to draw parallels and lessons from multiple fields and apply them to business. He jumps from horology to music to textiles to wine and back to deep research and then onto real world pragmatic solutions both effortlessly and well seamlessly. The way he has wrapped his insights about the future in this book around Joseph Campbell's The Hero's Journey is another great example of that. Always interesting and thought provoking, Anders is a gifted speaker, writer and influencer.

Richard Hirst, Director, International CEO Forum

Anders weaves together real-world examples and insight using his own unique style of storytelling to deliver a compelling view of the future.

Richard Cooper, Vice President, Director of Marketing Strategy, FIS

In the era of digital anxiety, futurists are more relevant than ever to inspire and to challenge our traditional way of thinking. Anders Srman-Nilsson is currently one of the more inspiring future thinkers. With his family retail business as the starting point, Anders takes us on a personal journey among clothes, textiles and seamless thinking. All aimed at making us understand more about what is to come.

Magnus Gudehn, CEO, HiQ

A must read for any business leader driving for digital transformation in an age where one's imagination can be met. Seamless takes the reader on a journey of possibilities through great storytelling and is as much a relevant business insights book as it is a philosophical journey into what has influenced human interactions!

Mathias Kjessler, Senior Sales Director Retail Sales + Marketing EMEA, Microsoft

Digital disruption and how we adapt to it is critical to the success of any business. Anders has an amazing ability to link the human effect and digital transformation together. His work consistently challenges my thinking on change management and keeping tradition alive while embracing the new disruptive digital world to create a seamless environment of change.