Deniz Olmez - Selling on Amazon For Dummies

Selling on Amazon For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2020938975

ISBN: 978-1-119-68933-1 (pbk); ISBN 978-1-119-68935-5 (ebk); ISBN 978-1-119-8939-3 (ebk)

1. Chapter 1
2. Chapter 9
3. Chapter 10
4. Chapter 15
5. Chapter 21

1. Chapter 2
2. Chapter 3
3. Chapter 4
4. Chapter 7
5. Chapter 10
6. Chapter 15
7. Chapter 16
8. Chapter 17

Not so long ago, if you wanted to be a retailer, you had to build a store, buy products from wholesalers to stock the shelves, mark up their prices, and sell them to whatever customers happened to show up and wander through the aisles. Amazon has changed all that. Nowadays, you can become a retailer without having to step foot out of your home or even rise from your recliner. Equipped with no more than a decent computer and an Internet connection, you can source products from China (and other countries), list them for sale on Amazon, and sit back and collect your money as shoppers across the country and perhaps around the world buy your products.

Well, maybe thats a little oversimplified and too hopeful an image of what selling on Amazon really involves, but conceptually it is that simple. Anyone can do it. Unfortunately, the fact that anyone can do it is why it has become so challenging. Millions of people have flocked to Amazon, creating what can best be described as a 21st century gold rush. As of this writing, Amazon has more than 2.5 million active sellers seeking their fortune as ecommerce retailers, and theyre all competing against one another and often against big-box stores and big brands, including Amazon. To succeed as a seller on Amazon, you really need to know what youre doing and be committed to success.

Welcome to Selling on Amazon For Dummies, your definitive guide to making money on Amazon. Here we lead you step-by-step through the process of selling on Amazon, from creating an Amazon Seller account to choosing products with high sales and profit potential, sourcing products from around the world, creating effective product listings, managing your inventory, leveraging the power of advertising, delivering superior customer service, and much more.

To make the content more accessible, we divide it into five parts:

• brings you up to speed on the basics. We take you on a tour of the entire process, covering each key topic in a nutshell. Then, we give you a primer on how to create your own Amazon Seller account and how to find your way around Amazon Seller Central a web-based platform for navigating the Amazon marketplace.
• examines what you can and cant sell on Amazon, how to research products to find those with the greatest sales and profit potential, and how to source products from retailers, auctions, wholesalers, and other suppliers for the purpose of marking up their price and selling them on Amazon.
• covers everything you need to know to sell on Amazon, fulfill orders, help customers find you and your products, build your own webstore, manage your inventory, and keep your customers happy. You also find out how to keep Amazon happy so that your product listings are ranked high enough in product searches for them to be noticed.
• carries you beyond the basics to master various ways to grow your business and improve sales and profits. Here you discover how to create your own brand and register it with Amazon to reap a host of benefits, how to use certified third-party service providers to outsource some tasks and provide you with the expertise you may be lacking, and how to expand your operations with business-to-business and global sales.
• features ten advertising tips, ten tips for delivering superior customer service, and ten tips for finding products with the most sales and profit potential. Regardless of your level of experience and expertise as a seller on Amazon, these tips can help you improve your game.