Burmark - They Snooze, You Lose

Copyright 2011 by Lynell Burmark. All rights reserved.

Published by Jossey-Bass

A Wiley Imprint

989 Market Street, San Francisco, CA 94103-1741www.josseybass.com

Image credits appear on page 259

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Library of Congress Cataloging-in-Publication Data

Burmark, Lynell, (date)

They snooze, you lose : the educators guide to successful presentations/ Lynell Burmark.

p. cm.

Includes index.

ISBN 978-0-470-90290-5 (pbk.)

1. Educational innovations. 2. Classroom environment. 3. Computer-assisted instruction. 4. Teaching. 5. Learning. I. Title.

LB1027.B825 2011

371.3dc22

2010053640

Printed in the United States of America

first edition

PB Printing 10 9 8 7 6 5 4 3 2 1

About the DVD

Read me

Gives you an outline of the content on the DVD, including Mac and Windows players for the HyperStudio slideshows (stacks) on the disc.

Book support

Chapter-by-chapter supplemental color images and slideshows to go along with the book. (This will be particularly helpful to those of you using this book to teach a course. Think of it as your preparation handed to you on a disc!)

Dont miss Daves rsum and the LCD shootout plus the yellow PowerPoint showing how to reference citations. (And thats just part of Chapter One.)

Bonus images and slideshows

Hundreds of high-quality, royalty-free images and slideshows for teachers, students, and presenters to apply and extend ideas and activities from the book. (We understand that finding and sizing images can be time consuming. Think of this section as your starter image library.)

Contributed for educational use only, there are hundreds of breathtakingly beautiful images of places from the incomparable Sedona, Arizona, to Ylvingen, Norway (home of a wildly popular Norwegian soap opera). Dont miss the Story starters.pptgreat for creative writing, drama classes, or sponge activities in a variety of classroom settings.

Royalty-free music

Original compositions (instrumentals) in a variety of genres as well as songs performed by Rosko the Band (Liverpool, England) and yours truly singing Dont Blame the Sunshine.

Make sure to check out Grand Entrance and Moody Melodies, which are medleys of short clips to dramatize the impact of music in presentations and for affecting emotional states.

Dedication

To five generations of family who have loved me unconditionally:

from Grandma Burmark, who read me stories,to my great-niece Taylor, who has me read stories to her,

and especially to my brother, Wes, who patiently and insightfully read and commented on this story, now offered lovingly from our family to yours.

Foreword

Like a magician revealing her secrets to you, Dr. Burmark is incredibly generous with her advice and exquisitely entertaining as she delivers it. You will find yourself laughing at her insights and nodding at her understanding of the challenges and joys that educators face on a daily basis.

In the many years Ive worked with Dr. Burmark and have seen her present, she has deployed technology with the best of us. She has consistently shared that, as much as tech tools can enhance the presenters story, its the story itself that is the key to the presentations success. As your storyteller, Dr. Burmark brings tremendous experience to this book. An award-winning educator, she has taught at all levels from kindergarten through graduate school. She has given countless presentations to audiences of all sizes and has extensive experience with every idea shared in this book. If you are an educator, this is a Monday-morning book whose impact will be apparent the next time you or your students are preparing a presentation for anyone, from the classroom to the school board.

In the tradition of her classic book, Visual Literacy: Learn to See, See to Learn , and her popular live performances, Dr. Burmark stresses the visual aspect of presentations. (First the image, then the words. Words can only recall images we have already seen.) In this new book, she celebrates not only the visuals but also the synergy of adding music and humor and telling stories to make an emotional connection with the audience. She gives examples, resources, and replicable activities, and always practices what she preaches. Never more than ten minutes (or two pages) of lecture (text) without an activity to involve the audience (reader). The pacing of research-information-anecdotes and activities also makes this tome an ideal, ready-made textbook in which teachers and professors can assign the activities as in-class projects or homework for the course. The complementary DVD offers additional materials to make teaching this course a breeze!

Whether you use the book as a textbook or as an individual personal guide, every tip you tryand by the way they are all freewill make you a better presenter and ensure that you and your audience will have more fun in the process. Like Dr. Burmark, you can become a model presenter, one who tells your story with grace and humor, reaches hearts and minds, and transforms as well as informs those you touch with your magic and your truth.

David Thornburg
Recife, Brazil
Lake Barrington, Illinois