Bullard - Style and statistics: the art of retail analytics

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

Titles in the Wiley & SAS Business Series include:

Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens

Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian

Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs

Business Analytics for Customer Intelligence by Gert Laursen

Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron

Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron

Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid

Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner

Data-Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen

Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs

Demand-Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase

Demand-Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis

Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker

Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard

Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan

Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models by Keith Holdaway

Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke

Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill

Hotel Pricing in a Social World: Driving Value in the Digital Economy, by Kelly A. McGuire

Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz

Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp

Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown

Predictive Analytics for Human Resources by Jac Fitz-enz and John Mattox II

Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins

Retail Analytics: The Secret Weapon by Emmett Cox

Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro

Statistical Thinking: Improving Business Performance, Second Edition, by Roger W. Hoerl and Ronald D. Snee

Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casino by Kelly A. McGuire

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow

The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs

The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon

Too Big to Ignore: The Business Case for Big Data by Phil Simon

Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean

Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit www.wiley.com.

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ISBN 9781119270317 (Hardcover)
ISBN 9781119271253 (ePDF)
ISBN 9781119271246 (ePub)
ISBN 9781119271260 (obook)

Thank you to all those who helped me get to where I am today. Id like to thank the Retail Analytics team for contributing to the overall vision of retail: Lori Schafer, Dan Mitchell, Andrew Fowkes, Kevin MacDonald, Jason Gautereaux, and Colin Reid. I want to thank Elizabeth Dove, Donna McGuckin, Jeff Thomas, Susan Carol, Charlie Chase, and Lauren Case for reviewing my manuscript. Their review and feedback have enhanced the quality of this book, and I greatly appreciate their efforts. Thank you to my amazing editor, Stacey Hamilton. I also want to thank my management: Gene Gsell, Greg Soussloff, Sandy Defelice, and Jason Gautereaux for supporting my endeavors.