Charlop - Real estate at a crossroads: the insiders guide for agents, brokers, and execs

Real Estate at a Crossroads

The Insiders Guide for Agents, Brokers, and Execs

By Gregory Charlop

Contents

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Published by Gregory Charlop Walnut Creek, California.

Copyright 2019 by Gregory Charlop

Interviews with the Experts (in order of appearance)

, Top real estate coach, speaker, and CEO of Tom Ferry International

, VP of Industry Relations with Realtor.com

, Angel Investor, Chairman and CEO of Home Bay Technologies

, Former President and CEO of Century 21

, Co-founder and CEO of Disclosures.io

, President of Talk2Tony, a residential real estate consulting service

, Angel Investor, Proptech enthusiast, and Co-Founder/CEO of District

, Venture capitalist, real estate expert, and partner with Montage Ventures

, Marketing expert, Co-founder and CEO of AgentZip

, Board of Directors, eXp World Holdings

, CEO of virtual assistant firm Kim Hughes & Company

Founder of Real

, CEO and Co-Founder of virtual assistant firm MyOutDesk

, Chatbot expert and CEO of Kaydoh

CTO of Redfin

, Founder of the International Blockchain Real Estate Association

, Philanthropist, international speaker, business advisor, and investor

, Philanthropist and Founder of Home In Silicon Valley.com

Introduction

The real estate business will never be the same. Heres why

Caution: The old world of real estate is over.

You remember the whoosh of air when you pushed the door open to your first home showing. The new-house smell, the feel of cold granite and soft carpet, the squeals of excitement as the kids ran around their future bedroom, and the giddy smiles when the young family looked around with awe and disbelief at their new home.

That is why youre here.

Youre here for empty nesters looking for a home that will preserve their independence. Youre here for the young college graduate buying his first home. Youre here for the adventurer looking for a new future out West, on a farm, or down the coast. And, youre here for the retiree searching for a home near her new baby grandson.

You change lives.

But now, real estate is changing around you. Modern technology, radical transparency, empowered consumers, iBuyers, and internet brokerage companies are transforming the business of real estate into something new and nearly unrecognizable. It doesnt feel the same.

The real estate biz is changing.

Those happy families and sold homes may become a distant memory unless you keep up with the new rules of real estate. You need to adapt. Unless you understand the influence of technology, youll struggle for business, be blindsided by brokerages, and miss out on what you love most: welcoming families to a new home.

Thats why I wrote this book. I want to prepare you for the modern world of real estate. Ill show you how social media, augmented reality, Zillow, internet brokerages, flash briefings, Bitcoin, the ubiquitous MLS, Facebook, artificial intelligence, robots, chatbots, and modern technology are transforming your job.

If youre a real estate agent, aspiring agent, broker, notary, lender, appraiser, real estate firm executive, or CEO, you need to know whats coming. Ill show you. Ill give you the tools you need to thrive in our new era of technology. Ill help you best your competitors and avoid costly mistakes.

This book will pull back the curtain on the future of the real estate industry. Once you understand the transformative impact of technology on your real estate practice, youll make the right career decisions.

Your team of experts

To help you, Ive brought together an army of the best minds in real estate. This team of power players will show you whats going on in the real estate industry and what you need to know.

For the first time, one book contains the candid advice of Americas top real estate authorities, including leading influencer Tom Ferry, CEOs, and top executives from Realtor.com, Redfin, Century 21, Real, and eXp. Several of the worlds top real estate technologists share their expert views about where tech is heading.

Since you need to know how to use these tools, I interviewed the CEOs and founders of companies specializing in real estate virtual assistants, lead generation, chatbots, and Bitcoin. We also explore the world of philanthropy and chat with leading social entrepreneurs. Well show you how to help your community and your bank account!

The countrys top real estate experts are all here to help you and share their wisdom from the front lines of the real estate revolution. Take advantage of these great minds; learn their secrets.

Some of you will read this and decide that its time to switch careers or take an early exit from real estate. After all, the new world of real estate wont be for everyone. Ill tell you right now, the job market will get tougher. Indeed, one of the biggest impacts of technology is that well need fewer agents. You have to decide if youre up to the challenge. Once you read this book, youll be able to make an informed career choice.

I hope most of you will stay in real estate and use the tools and tricks outlined here to crush the market and make your financial dreams come true. If you embrace technology and use it to your advantage, your business will succeed beyond your wildest expectations. While we wont need as many agents, its likely that the top agents will dominate the market. You want to be a top agent. This book will show you how.

Even if you dont use modern tech, your competitors will. Real estate firms, marketing tools, and client acquisition will change, whether you like it or not. The relationship between salespeople and their brokerages will transform in the next couple of years. Whether you embrace new technology or not, you should educate yourself so youre prepared. While I believe that its possible that a low-tech agent could still survive in certain limited markets, it will be an uphill battle. The team assembled here will help you.

Armed with their insights, youll be prepared for life in the real estate industry. Well help you answer burning questions such as:

W ill we still need real estate agents, or will technology replace them?

It is worth becoming a real estate agent, or should you choose a different career?

How can your brokerage remain competitive in the face of new, internet-based rivals?

What technology should you use to supercharge your real estate career?

How should you use technology to advertise properties and locate quality leads?

Will virtual and augmented reality take over real estate?

How should you keep up with the latest technology?

What is Bitcoin and how will Bitcoin and blockchain impact real estate?

What should you do if you want to start your own real estate technology business?

How can you differentiate yourself from the other real estate agents/brokers/brokerage companies?

What is a social business? Should you include philanthropy as part of your business model?

This book is your one-stop guide, regardless of whether you are an agent, broker, or executive. It will give you a rich understanding of technology and the future of the real estate industry. Use the tools and skills in this book, and your career will flourish. Strap yourself in and prepare for a ride into the future of the real estate biz. You now have the best team as your tour guide!