THE BOOK THAT REAL ESTATE AGENTS
DONT WANT YOU TO READ!
By
The For Sale by Owner Guy
SMASHWORDS EDITION
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PUBLISHED BY:
The For Sale By Owner Guy on Smashwords
The Book That Real Estate Agents DONT WantYou To Read!
Copyright 2010 by The For Sale by OwnerGuy
All rights reserved. Without limiting therights under copyright reserved above, no part of this publicationmay be reproduced, stored in or introduced into a retrieval system,or transmitted, in any form, or by any means (electronic,mechanical, photocopying, recording, or otherwise) without theprior written permission of both the copyright owner and the abovepublisher of this book.
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You can call me The For Sale by Owner Guy.I am a father, husband; former certified home inspector, formerreal estate salesperson, former real estate broker, a real estateCEO, and a real estate industry leader. My knowledge and experiencein the real estate industry over the last ten years has taught me alot about the greatest industry in the world the real estateindustry. I have gone through many ups and downs in the real estateindustry. This book will allow me to share my wealth of expertisein the real estate industry with you, a For Sale by Owner person. Ican help you become more knowledgeable and confident in your realestate transactions, and this book will teach you the facts, tips,and mistakes that real estate salespeople will not tell you whenSELLING your property.
And just why am I qualified to pass thisinformation on to you? More than twenty-six corporations andentities got together and tried to put me out of the real estatebusiness forever. Why? They knew I had the best product and themost knowledge, and almost every real estate company, bank, andattorney in my area feared my potential success. If you are a ForSale by Owner yourself, my aim is to make you more successful inyour real estate transactions so you can send your real estatesalesperson to the unemployment line Remember, ifyou have the knowledge, you have the power!
To learn more about the information in thisbook, feel free to contact me:
Email:
Website: www.forsalebyownerguy.com
Mailing Address: PO Box 339,Broadalbin, NY 12025
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To Heather,
If it werent for your backbone and support,my mind and spirit would have collapsed. Richard has a great wifewith you by his side, and I am very thankful to have you as a trueand honest friend.
To Ame,
You are a great mother, a great wife, and mytrue love. I cannot say I love you enough for being there to pickme up when I was down. You are the most important person in mylife.. forever.
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Introduction
What makes me knowledgeable or so delusional (my daughtersfavorite word) to wr ite this book and expose important facts and omissions of thereal estate industry? Allow me to explain.
Ifirst got into the home inspection field as a certified homeinspector. Duringmy time as a home inspector, I attended many inspections with realestate salespeople (members and non-members of real estateassociations) on the premises. What I observed was that their jobswere way easier than mine. I had to crawl in basements and atticsand do many other visual inspections of mechanical and other partsof a property while the real estate salespeople didnt seem to knowmuch (if anything) about most of the property or home componentsand asked me more questions than I asked them. I knew the realestate salesperson was getting paid approximately a whopping 7percent commission of the probably inflated purchase price while Iwas only making $250 or so to do a lot of dirty work. I wanted in!One of my family members was a semi-retired real estate broker, andhe offered to supervise me if and when I got my license as a realestate salesperson.
So,I was in. Not long after that, I finished the state requirements toget my real estatelicense, and off I went. There was a slight problem though. Beingthat my family friend had been out of the sales aspect of realestate for so long, he was lacking the up-to-date information andthe paperwork needed to remain successful in the modern real estatemarket.
C onquerProblem Number 1 .I knew I had to become a member of a real estate association andutilize their system and accumulated knowledge to get mestarted. I became a member of a real estate association inmy area. The association had a highly regarded Code of Ethicsthat bound salespeople to certain standards of conduct.
Inmy ten years ofexperience in the real estate industry, I came across and workedagainst many real estate buyer broker and selling agents. I couldnot find one salesperson that actually had ethics,even among those who were members of associations with a writtenCode of Ethics. In addition to their lackadaisical attention toethical behavior, most members of this association that I hadexperience with had little to no knowledge in the real estatebusiness. These members were notoriously dumbfounded on how to fillout a listing or purchase contract. Most of these same memberswould step on or over another competing association member any waythey could to get a listing or promote their own company. Membersof this same association routinely bashed the living daylights outof me and my reputation with lies and erroneous statements. Why?Because they had a lack of knowledge and/or training things theirassociations and companies should have provided to them. That iswhy any Code of Ethics advertisement should be taken with a grainof salt. While youre interviewing any real estate salespeople whoare members of these associations, ask them to recite their ownCode of Ethics. If I were a betting man, I would bet maybe one out of a hundred would be able toremember the Code of Ethics and Bylaws their company advertises.These look pretty on paper, but they never quite make it toreality, and this is unfortunate.
Within two years, I realized that being a member of this association was notall it was cracked up to be. I decided to not associate myself withthis or any organization. Instead, I opted to become a licensedreal estate broker (a real estate licensee who qualifies to own hisown real estate company) and start my own real estate company. Eventhough the association had not done much for me, I did gain acouple of benefits during my two-year stay. The first major benefitwas that I had the ability to network and learn from and about manyreal estate attorneys, who were quick to point out to me all of theloopholes in the current real estate contracts related to listingand selling a property. The second benefit was that I saw thecompetition and realized that with the lack of many knowledgeablereal estate salespeople in this same organization, I could step inand be the major player in the area once I gained more knowledgethan them. Third and most importantly, I was not mandated tofollow many of the association guidelines, a fact I believeaffected my real estate clients in a negative way . Furthermore, I did not have to waitaround for the right time to promote myself and my revolutionaryconcepts to the public. I was out on my own and determined tobecome the major player in the area, and considering thecompetition, it didnt look like it would be much of aproblem.
As usual,after I corrected all the mistakes all the other real estatecompanies were doing within my own company, I found myself stillanswering the same questions from potential clients:
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