Garutti Randy - Shake Shack: Recipes & Stories

First thanks go to our Culinary Director, Mark Rosati, whose talented hands touched every recipe in this book and whose food sensibility informs everything we serve. And to our Culinary and Supply Chain team who endlessly dream up better ways to make Shake Shack taste great: especially Jeff Amoscato, Lisa Kartzman, Alison Oesterle, Gillian Ortiz, Vafa Mansouri, Gary Schwartz, and John Berberich.

To the incredible team who made this book: the talented Dorothy Kalins, whose passion for translating the Shack story to the page is unmatched, the brilliant designer Don Morris, with us every step of the way, indefatigable photo editor, Amy Lundeen, to the gifted photographers, Christopher Hirsheimer and Melissa Hamilton. To Roger Sherman, Ashley Giddens, and Adam Segaller.

At Potter, we thank our champions Rica Allannic and Marysarah Quinn. Plus, Aaron Wehner, Doris Cooper, Derek Gullino, Christine Tanigawa, Mark McCauslin, Andrea Portanova, Neil Spitkovsky, Kelli Tokos, Kevin Sweeting, Jana Branson, and Kate Tyler.

To David Black for believing in this book even when there was only one Shack.

To our Marketing team who enhances the story of the Shack brand every day: especially Edwin Bragg, Cathie Urushibata, Laura Enoch, Jacqueline Gonzales.

Roxanne Dalere and Hailey Klingel for their diligent work behind the scenes for this book.

To our Operations and People teams who develop the culture that makes us extraordinary worldwide: especially Zach Koff, Peggy Rubenzer, Michael Kark, Mike Iaia, Jon Vandegrift, Elizabeth Watkins, Kevin Garry, Erik Hugley, Tom Hunton, Matt Meyer, Bryan Murphy, Alln Ng, Amanda Quintal, Mike Tuiach, Alexandra Valdes-Fauli, Michael Wang, Dave Yearwood, Sean Wagner, and Cathy Fendelman.

To our Development team who designs and builds our Shacks: especially Andrew McCaughan, Lou DeAngelis, Carren Ballenger, and Lily Jordan.

To our Finance, IT, and Legal teams, especially Josh Omin, Vicki Shih, Amy Mock, Jeannette Hill, Dana Chipouras, Phil Crawford, Giancarlo Fiorarancio, Cindy Ronson, and of course, Ron Palmese.

To Taylor DeLorenzo, who helped make the pages of this book better with every turn.

To our fans and their communities: Thanks for creating the gathering place that is Shake Shack.

To all of the artisans, farmers, designers, construction crews, partners, and suppliers who appear in this book and to those who dont: You inspire us.

To our Board of Directors: Bert Vivian, Jeff Flug, Jenna Lyons, Jon Sokoloff, Evan Guillemin, and Josh Silverman.

To our investors and shareholders, who believe in what we do, why we exist, and where were going.

To Mohammed Alshaya, who believed in us long before everyone else.

To our global partners, who magically translate Shacks to their communities around the world.

To David Swinghamer: your wisdom, vision, and leadership through the key early years of Shake Shack built something truly special.

To Richard Coraine: RC, we all stand on your shoulders.

To Jeff Flug for believing in me and the possibilities of the Shack.

To PBB and MPR: for 20 years of love at USC that gave a little burger-joint the head start we didnt deserve.

To Danny Meyer: our founder, our inspiration. Because of you, there is a thing called Shake Shack, and the world is a way more interesting place.

To Maria: You are everything. Natural progression forever. And to our children, Caleb, Connor, and Keira, who light our life.

RANDY GARUTTI

To my family, especially my parents, Marie and Robert, for all your love, faith, and inspiration.

To Laura, for all your wonderful suport, inspiration, and understanding.

To Randy, Jon, Eliz, Alex, Jenny, Mike, Amanda, Zach, Jeff, Gillian, and Allison, for always inspiring, teaching, and driving me to achieve my best every day since I joined Shake Shack.

To Tom Colicchio and John Schaefer, for taking a chance and inviting me into your kitchen back in 2004.

MARK ROSATI

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[What if you] dont want to choose between creating wealth and serving the public interest, but would rather embrace the challenge of creating community wealth to serve the public interest.

BILL SHORE, The Cathedral Within, 1999

Success Was Accidental;The Idea Was Not

By Danny Meyer

People always talk about how Shake Shack happened by accident. But it didnt really. I had read Billy Shores book, The Cathedral Within, about the human desire to build something far bigger than ourselves, something that would outlive us. What he proposed was a new way to think about building broader community wealth through capitalism. And right from the beginning I saw the hot dog cart in a public park, and Shake Shack itself, as a community wealth venture.

We agreed to do the cart in Madison Square Park (MSP) in 2001, as part of a Public Art Fund project by the Thai artist Navin Rawanchaikul, called I TAXI. The artist conceived a working hot dog cart to accompany giant taxi cabs on stilts. We decided it would be interesting to explore whether our idea of enlightened hospitality could work for something as simple as a hot dog cart. Thats why we served only Chicago-style and Taxi dogs, because if you give people a choice of eight toppings, hospitality dictates youd have to remember their preferences! We promised to donate 100% of our profits to the Park, which was sort of easy since we lost money in years one and two.

Ive said we made $7,500 in year three. Actually, we didnt. I was just so embarrassed that wed lost money for three years, we chose to make a bigger contribution. After three summers of operating the hot dog cart, we collaborated with the City of New York, the Parks Department, and the Madison Square Park Conservancy to imagine and build a permanent kiosk.

The idea was wed raise the money philanthropically; the Park would be the landlord, the kiosk would create a reason for people to use the park and thus keep it safe: community wealth. Today, we know the role Shake Shack had in developing the Madison Square Park neighborhood. Theres not a real estate proposal that goes out that doesnt tout us as a neighbor. Were proud that today the Park makes serious money from Shake Shack.