Adam Daniel Corson-Finnerty - Fundraising and friend-raising on the Web, Volume 1
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Fundraising and friend-raising on the Web, Volume 1
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Library fund raising--United States--Computer network resources, Electronic fund raising--United States, World Wide Web.
publication date
:
1998
lcc
:
Z683.2.U6C67 1998eb
ddc
:
025.1/1
subject
:
Library fund raising--United States--Computer network resources, Electronic fund raising--United States, World Wide Web.
Page i
Fundraising and Friend-Raising on the Web
Adam Corson-Finnerty Laura Blanchard
Page ii
This netLibrary eBook does not include the ancillary media that was packaged with the original printed version of the book.
While extensive effort has gone into ensuring the reliability of information appearing in this book, the publisher makes no warranty, express or implied, on the accuracy or reliability of the information, and does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in this publication.
Trademarked names appear in the text of this book. Rather than identify or insert a trademark symbol at the appearance of each name, the authors and the American Library Association state that the names are used for editorial purposes exclusively, to the ultimate benefit of the owners of the trademarks. There is absolutely no intention of infringement on the rights of the trademark owners.
Project editor: Louise D. Howe
Cover design by Richmond Jones
Text design by Dianne M. Rooney
Composition by the dotted i in Berkeley using QuarkXPress v. 3.32
Printed on 60-pound White Offset, a pH-neutral stock, and bound in 12-point coated cover stock by Data Reproductions
The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI Z39.48-1992.
Library of Congress Cataloging-in-Publication Data Corson-Finnerty, Adam Daniel. Fundraising and friend-raising on the Web / Adam Corson-Finnerty and Laura Blanchard. p. cm. Includes index. ISBN 0-8389-0727-X (alk. paper) 1. Library fund raisingUnited StatesComputer network resources. 2. Electronic fund raisingUnited States. 3. World Wide Web (Information retrieval system) I. Blanchard, Laura. II. Title. Z683.2.U6C67 1998 025.1'1dc21 97-51833
Copyright 1998 by Adam Corson-Finnerty and Laura Blanchard. All rights reserved except those which may be granted by Sections 107 and 108 of the Copyright Revision Act of 1976.
Printed in the United States of America.
02 01 00 99 98 5 4 3 2 1
Page iii
To our spouses Susan Corson-Finnerty and Roy Blanchard
Page v
CONTENTS
Preface
vii
Part I Gifts on the Web
1
1 Fundraising and Friend-Raising
3
2 Major Gifts
9
3 Money on the Net
20
Part II Seeing the Sites
33
4 The Red Cross: A Comprehensive Site
35
5 Libraries on the Web: Friends, Public Relations, and Events
42
6 Rich Sites and Cool Sites
58
Part III Your Web Publishing Program
65
7 Getting Started on Your Site
67
8 Developing Your Site
78
9 Players on a Web Team
91
10 Beyond Bandwidth: The Web-Enabled CD
95
11 Creating a Web-Enabled CD-ROM
104
Epilogue The Wired Development Initiative
111
Appendixes
A Fundraiser's Choice: Cool Sites
113
B The Web Developer's Bootstrapping Toolkit
117
Index
121
Page vii
PREFACE
Fundraising and friend-raising with the World Wide Web combine both science and artand in an unpredictable and often delightful mixture. There is an old saw that says that fundraising is not gimmicks, stratagems, or clever ploys. Fundraising, this adage goes, "is sitting next to someone and getting them to write you a check." We agree.
Can "virtual" fundraising replace face-to-face fundraising? Can a fundraiser "sit next to someone" in cyberspace? Will cybercash replace greenbacks? The answers to these three questions are no, yes, and time will tell.
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