John Mutz - Fundraising For Dummies

Fundraising For Dummies, 3rd Edition

by John Mutz and Katherine Murray

Fundraising For Dummies, 3rd Edition

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Copyright 2010 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2010920656

ISBN: 978-0-470-56840-8

Manufactured in the United States of America

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About the Authors

For more than two decades, Katherine Murray has specialized in writing how-to books for general audiences on a variety of topics, ranging from business to technology to parenting. A number of years ago, Katherines writing led her into the nonprofit world, when she volunteered her research and writing skills to help selected nonprofit organizations with missions close to her heart. Since that time, Katherine has completed a certification in Fundraising Management from the IU Center on Philanthropy and become a kind of fundraising coach for small and struggling nonprofits. Katherines recent books include Green Home Computing For Dummies with coauthor Woody Leonhard (Wiley) and First Look Microsoft Office 2010 (Microsoft Press). As a member of the Society for Environmental Journalists, she writes articles and blogs about earth-care issues. You can follow Katherines Twitter feed at http://twitter.com/kmurray230

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits. He was named 1997 Volunteer Fundraiser of the Year by the Indiana Chapter of National Association of Fundraising Professionals. In 1999, John served as Chairman of the United Way of Central Indiana, which raised more than $36.5 million. From 1996 to 1998, John served as Chairman of the Indianapolis Zoo, where he chaired a $14.5 million fundraising campaign for White River State Park Gardens. From 1989 through 1994, John was the president of the Lilly Endowment, one of the nations five largest private foundations, which supports the causes of religion, education, and community development. The Endowment included in its grant-making activity special grants intended to improve the financial viability of nonprofit organizations. During his time there, the Lilly Endowment made the grant that brought the Fundraising School to the Center on Philanthropy at Indiana University Purdue University Indianapolis (IUPUI). In addition, the Endowment initiated the GIFT program, which utilized matching and challenge grants to create a network of community foundations that now covers all 92 of Indianas counties.

In 1988, John was the Republican Candidate for Governor of Indiana, during which time he raised $4 million for the campaign. He is also co-founder of the Indiana Donors Alliance, a statewide organization of community foundations. In addition to his board positions, John serves as a regular speaker for the Executive Leadership Institute (National Association of Fundraising Professionals), the National Council of Foundations, and the Center on Philanthropy. He has also been a speaker for the Rocky Mountain Council of Foundations and Hillsdale College and has given dozens of speeches to community foundations. John served as Indianas Lieutenant Governor from 1980 to 1988 and in 1999 retired as president of the states largest electric utility. He currently serves as Board Chairman of Lumina Foundation for Education, a billion-dollar private foundation which supports access and success in post-high school education.

Dedication

To the tens of thousands of caring volunteers, staff, and development professionals who do all they can to give of their time, effort, and wealth in supporting the causes close to their hearts. Because of you, the world keeps turning.

Authors' Acknowledgments

We would like to thank a number of people who have helped us by volunteering their anecdotes, fundraising tips, editorial prowess, and technical expertise during the writing of this book. First thanks go to Burton Weisbrod, Dan Yates, Marc Owens, Robert Payton, Ken Gladish, Peter Goldberg, Jeff Bonner, and Ken Bode, for their professional expertise and insights. Thanks also to the folks at Wiley, in particular Erin Calligan Mooney, Vicki Adang, and Amanda Langferman for their great, timely, and insightful help as we prepared this third edition. We are appreciative of Tammy Zonker, who reviewed the manuscript. A big thank you to our families for encouraging and supporting us in the midst of late nights, long hours, and looming deadlines. Special thanks go to Carolyn Mutz for getting us together to write this book and for creating the opportunity for a great collaboration.