Brenner Laila - Nonprofit fundraising 101: a practical guide with easy to implement ideas & tips from industry experts

Good stuff! A great, incredibly helpful tool for any cause looking to raise money, online or off.

Steve Wozniak, co-founder, Apple

It's not often you find such a distinctive twist on the world of fundraising. Professionalsand lead volunteerswill find this to be a practical, global, source of reference.

Andrew Watt, CEO, Association of Fundraising Professionals (AFP)

This must-have book provides a comprehensive breakdown of the strategies and tactics necessary to raise the financial resources essential to bring about the changes we seek.

Jody Williams, Nobel Peace Prize Laureate (1997); chair, Nobel Women's Initiative

Nonprofits and charities around the world struggle to secure the support needed to maximize impact, but that just got a bit easier thanks to the very practical lessons in Nonprofit Fundraising 101.

Dan Kammen, professor of energy, University of California, Berkeley; contributing lead author for the Intergovernmental Panel on Climate Change, which shared the 2007 Nobel Peace Prize Laureate

Nonprofit fundraising is really, really hard, and almost every nonprofit can use a lot of help with it. This book makes it easier by getting together a lot of useful, effective how-to information.

Craig Newmark, founder, craigslist and craigconnects

This book is a gift to nonprofit leaders and fundraisers around the world!

Carolyn Miles, President and CEO, Save the Children USA

Billions of dollars of support flow to nonprofits around the world every year, and this book will help ensure your cause secures the resources it needs to thrive.

Bill Strathmann, CEO, Network for Good

Nonprofits are fueled by two things: passion and money. Nonprofit Fundraising 101 helps show how the two come together and offers a quick intro for the beginner, or a deep dive for the experienced fundraiser.

Jacob Harold, president and CEO, GuideStar USA

By providing a step-by-step framework for fundraising success across all disciplines, this book makes a much-needed contribution to those dedicating their lives to social change.

Charles Best, founder, DonorsChoose.org

Whether you are a volunteer, board member, or executive director, Nonprofit Fundraising 101 is a complete guide to the do's and don'ts of effective fundraising. I don't just recommend itI'm using it.

Greg Baldwin, president, VolunteerMatch.org

This is an impressive collection of experts and practitioners, all with ideas and strategies proven by real experience. I'm thrilled to see this compendium of resources available to the nonprofit sector and know every fundraiser and executive director will soon have it on his or her desk!

Amy Sample Ward, CEO, NTEN

When nonprofits consider launching social enterprises to supplement charitable income with earned revenue, Nonprofit Fundraising 101 provides an expert overview of the key factors for leaders and boards to think through at the outset.

Jim Schorr, CEO, Social Enterprise Alliance

Nonprofit Fundraising 101 is a wonderful new tool as to ignite your Changemaker skills into action!

Nancy Welsh, executive director and CEO, Ashoka's Youth Venture

Social entrepreneurs at all levels of experience can benefit from this thorough text, which unlocks the secrets to earning more income and raising more capital for your cause.

Cheryl Dorsey, president, Echoing Green

If you want to be a force for good in the world, fundraising is essential to furthering your cause. Nonprofit Fundraising 101 is an extraordinary resource, full of practical advice and wisdom gleaned from numerous sector experts. It has everything you need to succeed, all in one place.

Heather McLeod Grant, co-author, Forces for Good

Beyond covering the traditional fundraising basics, Nonprofit Fundraising 101 does a great job clearly breaking down the secrets to success for groups interested moving into the digital age.

Wendy Harman, director, Information Management and Situational Awareness, Red Cross of America

This book provides nonprofits and social entrepreneurs around the world with a new, powerful tool.

Will Kennedy, senior programme officer, United Nations Office for Partnerships

An absolute must-read for anyone who is any way involved in fundraising.

Peter Brinckerhoff, author, Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad

It's not easy changing the world, but this book gives nonprofits and fundraisers a huge edge in the quest for impact.

Aaron Hurst, founder, Taproot Foundation; author, The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World

If you're looking to build the fundraising capacity of your organization, this book is a great starting point and offers a single point of entry for success.

Jeanne Bell, CEO, CompassPoint Nonprofit Services

This book provides a helpful set of easy to understand and implement fundraising tips and tools. It is the perfect follow-up to Nonprofit Management 101.

Emmett D. Carson, CEO, Silicon Valley Community Foundation

This book holds the key to catapult your mission forward. After working with social entrepreneurs in more than 100 countries, rarely have I come across a resource so useful and robust.

Ernesto Sirolli, founder, Sirolli Institute; TED Speakers

Heyman offers a comprehensive approach to fundraising that is practical, helpful, and relevant to current issues. With many helpful tips, excellent examples, and relevant case studies, any reader will find this to be a valuable fundraising resource.

Nathan Medina, GPC, VP of the Board of Directors, Grant Professionals Association

Cover design: Wiley

This book is printed on acid-free paper.

Copyright 2016 by Darian Rodriguez Heyman. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.