Linda Wise McNay - Fundraising for All: What Every Nonprofit Leader Should Know

What Others Have to Say...

Fundraising for Allis excellent. I love its clarity, simplicity, completeness, humor, authenticity, and relatable approach! It does not talk down to the reader; instead, it lifts up the fundraising professional, whether neophyte or veteran.Ann W. Cramer, Sr. Consultant, Coxe Curry and Associates

Fundraising for Alltruly lives up to its title and hits the mark! It accomplishes something remarkable by being both an accessible and digestible introduction to development for a newcomer as well as a deeply useful reference resource for an experienced advancement professional. It will live on my desk and quickly become dog-eared!Brien Lewis, President, Transylvania University

The most important and difficult job in any nonprofit is raising money. This book gives readers a step-by-step roadmap for preparing a successful fundraising campaign: what to do, how to do it, and specific examples that bring the tasks to life.Spring Asher is the co-author, along with Wicke Chambers, of Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Fundraising for Allshares a wealth of insights and practical tips that form an essential roadmap for nonprofit executives, development staff, and board members.Laura T. McCarty, President, Georgia Humanities

Fundraising for All: What Every Fundraising Leader Should Knowis an expansive, easy-to-read how-to manual for a very complex subject. The authors approach this critical function with plain language, humor, and wisdom. They give readers confidence that they, too, can master the revenue side of nonprofit management.Brent Pease, Executive Director, the Kyle Pease Foundation

Fundraising For Allis destined to become a classic in the field! Her personal storytelling makes for some super-engaging reading. I love the way the book takes complicated issues and offers simple, practical, hands-on solutions. The brilliant tips spread generously across the pages are spot on. I especially enjoyed the revelation that rehearsal is not just for actors, followed by guidance that seems like it was crafted just for me. I can put this to use TODAY! Thanks, Linda and team, for such a beautiful tool to accelerate fundraising success!M. Kent Stroman, CFRE, President, Stroman & Associates

An essential tool that any non- profit CEO or development professional can use to assess current development strategies and practices. It has the rare combination of both basic development hygiene and sophisticated techniques based on deep practical experience.Sheffield Hale, President & CEO, The Atlanta History Center

Fundraising for All: What Every Nonprofit Leader Should Know

No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. This publication contains the opinions and ideas of its author. It is intended to provide helpful and informative material on the subject matter covered. It is sold with the understanding that the authors and publisher are not engaged in rendering professional services in the book. If the reader requires personal assistance or advice, a competent professional should be consulted. The authors and publisher specifically disclaim any responsibility for any liability, loss, or risk, personal or otherwise, that is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book. Although every precaution has been taken in the preparation of this book, the authors and publisher assume no responsibility for errors or omissions. No liability is assumed for damages resulting from the use of information contained herein.

Published by Our Fundraising Search

Copyright 2021 Linda Wise McNay, PhD, Ailena Gibby Parramore, and David M. Paule All rights reserved.

ISBN Print Book: 978-0-578-97413-2
ISBN 978-0-578-97414-9 (e-book)

Library of Congress Control Number: 2021917048

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About the Authors

Linda Wise McNay, PhD

Linda Wise McNay is the founder, owner, and principal consultant with Our Fundraising Search in Atlanta. She has completed more than fifteen years of consulting and has served more than 175 clients. Lindas nonprofit background includes work with higher and secondary education, the arts, human services, and faith-based organizations. It has included work in capital campaigns, annual fund, planned giving, membership, development, and executive search.

Before launching Our Fundraising Search, Linda served as the Chief Development Officer for the High Museum of Art, leading its efforts to raise $95 million to bring great art from the Louvre and China to the Atlanta community. She also managed an endowment campaign, initiated the institutions first full-time planned giving effort, and increased the museums membership to a record fifty thousand. During her High Museum tenure, Linda served as national president of AMDA, the Art Museum Development Association.

Linda served as Director of Advancement at Pace Academy, a K-12 private school in Atlanta. She led the schools largest and most successful capital fundraising campaign, with a goal of $15 million. The campaign reached its goal ahead of schedule and under budget; and achieved 95 percent parent participation, 100 percent board participation, and 100 percent faculty/staff participation.

In higher education, Linda held positions including Vice President of the Georgia Foundation for Independent Colleges, Executive Director of the Emory Challenge Fund at Emory University, Director of Development at the Georgia Institute of Technology, and alumni and development roles at her alma mater, Transylvania University.

She has been a member of the Association of Fundraising Professionals (AFP) for more than thirty years. Her volunteer work with AFP includes serving as a mentor in the Diversity Fellows Program, serving on the National Philanthropy Day Steering Committee, and serving as Past-Honoree Chair for many years.

Linda wrote three books for nonprofit practitioners: Fundraising for Schools: 8 Keys to Success Every Head of School Should Know, Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know, and Fundraising for Churches: 12 Keys to Success Every Church Leader Should Know co-authored with Sarah B. Matthews, with whom she also co-created an online course based on the book.

Linda is dedicated to raising the next generation of philanthropists, co-authoring a childrens book, The Adventures of PhilAnThropy, with fellow passionate fundraisers Ailena Gibby Parramore and Del Martin.

She is a regular speaker and presenter at workshops and conferences and author of numerous articles for publication. Her doctoral dissertation was entitled, The Relative Cost-Effectiveness of Three Direct Mail Techniques on Non-Alumni Prospects.

Linda earned her Doctorate in Philosophy of Higher Education from Georgia State University, a Master of Business Administration specializing in Personnel Administration from the University of Kentucky, and a Bachelor of Arts degree from Transylvania University in Lexington, Kentucky. Linda and her architect husband, Gary, have two adult sons.