Ilona Bray - Effective Fundraising for Nonprofits: Real-World Strategies That Work

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7th Edition

Real-World Strategies That Work

Ilona Bray, J.D.

SEVENTH EDITION AUGUST 2022

Cover Design SUSAN PUTNEY

Book Design SUSAN PUTNEY

Proofreading CATHLEEN SMALL

Index RICHARD GENOVA

Printing SHERIDAN

Names: Bray, Ilona M., 1962- author.

Title: Effective fundraising for nonprofits : real-world strategies that work / Ilona Bray, J.D.

Description: Seventh Edition. | El Segundo : Nolo, 2022. | Revised edition of the authors Effective fundraising for nonprofits, [2019]

Identifiers: LCCN 2022009026 (print) | LCCN 2022009027 (ebook) | ISBN 9781413329896 (paperback) | ISBN 9781413329902 (ebook)

Subjects: LCSH: Fund raising--United States. | Nonprofit organizations--United States--Finance.

Classification: LCC HG177.5.U6 B73 2022 (print) | LCC HG177.5.U6 (ebook) | DDC 658.15/224--dc23/eng/20220324

LC record available at https://lccn.loc.gov/2022009026

LC ebook record available at https://lccn.loc.gov/2022009027

This book covers only United States law, unless it specifically states otherwise.

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Accurate, plain-English legal information can help you solve many of your own legal problems. But this text is not a substitute for personalized advice from a knowledgeable lawyer. If you want the help of a trained professionaland well always point out situations in which we think thats a good ideaconsult an attorney licensed to practice in your state.

To my mother, who showed me how commitment to a cause can help you accomplish things you never thought possible; and my father, who knew how to greet each new day with entrepreneurial optimism.

This book was envisioned as a collaborative effort, in which the voices of many nonprofit staff and experienced fundraising experts would be heard. Still, I was overwhelmed by the generosity with which the people named below offered their time, knowledge, and stories of successes as well as frustrations. Youll see many of their names and stories within the bookothers preferred to play a more behind-the- scenes role. My deepest thanks to all of them for their contributions, and for keeping me inspired during the many months of pulling this book togetherand then updating it for new editions!

Lauren Brown Adams, nonprofit fundraising/advancement consultant

Sophie Lei Aldrich, Global Development Centre at World Wildlife Fund

Bob Baldock, KPFA Radio

Randolph Belle, formerly of the East Bay Nonprofit Center

Linda Solow Bouwer, J.D., CFRE

Robert Brenneman, Bay Area-based development professional

Jennifer Castner, the Altai Project

Sarah Clark, formerly of San Francisco Girls Chorus

M. Eliza Dexter, formerly of Save The Bay (Oakland)

Grant Din, formerly of Angel Island Immigration Station Foundation

Laurie J. Earp, Earp Events and Fundraising

Lisa Ruth Elliott, formerly of Zen Hospice Project

Jan Etre, formerly of KPFA Radio

Judy Frankel, Director of Philanthropy at California Council on Science and Technology (CCST)

Lupe Gallegos-Diaz, Chicana Latino Student Development Office at UC Berkeley

Karen Garrison, formerly of Bernal Heights Neighborhood Center

Jennifer Gennari, consultant, formerly with Greenbelt Alliance

Leanne Grossman, writer, formerly of Global Fund for Women

Christine Grumm, consultant, formerly of the Womens Funding Network

Keven Guillory, formerly of KQED Radio

Sue Hall, consultant, former director of Library Strategies

Pat Joseph,