Richard Mintzer - The Everything Fundraising Book: Create a Strategy, Plan Events, Increase Visibility, and Raise the Money You Need

THE

FUNDRAISING

BOOK

Create a strategy, plan events, increase visibility,
and raise the money you need

Rich Mintzer with Sam Friedman

Dear Reader:

In the twenty-first century, fundraising has emerged as a significant part of our American culture. The events of September 11, 2001, coupled with a struggling economy, have resulted in many individuals taking stock of what really matters most in li fe. People have tu rned to focusing on helping others in their community and in the world around them. The increase in fundraising efforts is seen at all levels from public schools to For t un e 500 corporations.

The Everything Fundraising Book takes a look at the world of fundraising as it impacts us today, and we invite you to take on the challenge of raising funds for something you believe in. From a school bake sale to a golf tournament to e-fundraising efforts, there are so many ways in which you can raise money. The goal of reaching out and soliciting funds from donors is explored throughout the book from many perspectives. Various aspects of the fundraising process, including bookkeeping, accounting, taxes, communications, and computer equipment, are also included.

While there are many how tos involved in learning the best means of raising funds, the important element of FUNdraising is brought to the forefront on several occasions as a reminder that you can get great joy from, and take great pride in, your fundraising efforts.

Sincerely,

Editorial

Production

Visit the entire Everything Series at everything.com

I dedicate this book to my parents, Muriel and Jerry, for
their many years of inspirational and devoted fundraising
work, from which I learned so much.

Copyright 2003, F+W Publications, Inc.
All rights reserved. This book, or parts thereof, may not be reproduced
in any form without permission from the publisher; exceptions
are made for brief excerpts used in published reviews.

An Everything Series Book.
Everything and everything.com are registered trademarks of F+W Publications, Inc.

Published by Adams Media, an F+W Publications Company
57 Littlefield Street, Avon, MA 02322 U.S.A.
www.adamsmedia.com

ISBN 10: 1-58062-953-9
ISBN 13: 978-1-58062-953-9
Printed in the United States of America.

J I H G F E D C B A

Library of Congress Cataloging-in-Publication Data
Mintzer, Richard.

The everything fundraising bookRich Mintzer with Sam Friedman.
p. cm.
(An everything series book)
ISBN 1-58062-953-9
1. Fund raising. I. Friedman, Sam. II. Title.
III. Series: Everything series.
HG177.M56 2003
658.15224dc21 2003007425

This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

From a Declaration of Principles jointly adopted by a Committee of the
American Bar Association and a Committee of Publishers and Associations

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Adams Media was aware of a trademark claim, the designations have been printed with initial capital letters.

This book is available at quantity discounts for bulk purchases.
For information, call 1-800-289-0963.

A very special thank-you to some of the people who work in fund-raising and helped provide valuable information for this book: Robert Altman, senior vice president for Development and Corporate Relations for Public Broadcasting Service, national headquarters in Alexandria, Virginia; June Badham, CEO and president of Corporate DevelopMint, a nonprofit consulting firm in Charleston, South Carolina; George C. Ruotolo, Jr., chairman and CEO of Ruotolo Associates Inc., professional fundraising consultants in Cresskill, New Jersey; Murray Brower, associate executive director of the Kidney & Urology Foundation of America, based in New York City; Felix Fornino, former president and current treasurer of the Adoptive Parents Committee, based in the New YorkNew JerseyConnecticut region; Ed Federman of Federman Consulting, a New York Citybased fundraising consulting firm.

I also want to thank Eric Hall and Nicole Faraguna of the Borough News magazine in Harrisburg, Pennsylvania, and journalist Rebecca Sultan. And, finally, Id like to thank my family, whose hard work for the Kidney Foundation of New York was inspiring, and my wife, Carol, who has always shown great dedication and has worked hard for the Adoptive Parents Committee as a copresident, workshop leader, and more.