Allyson Kapin - Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community

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More Praise for Social Change Anytime Everywhere

The pervasive nature of the Internet makes action a possibility anywhere, from the streets and homes in your nearest city to the tractors and woods of rural life. Social Change Anytime Everywhere authors Allyson Kapin and Amy Sample Ward offer a needed new look at how mobility and social tools impact the business of change.

Geoff Livingston, author, public speaker, and strategist

People are more impatient, busy, and distracted than ever, but they still want to help causes like yoursand they will, if you follow the advice Amy and Allyson are handing you in this book. No more excuses about how hard it is to get peoples attention these days. You have the manual now. Read it, and go for it!

Kivi Leroux Miller, president, NonprofitMarketingGuide.com ; author, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Social technologies change not just how we market our programs and services, but how we manage and lead our organizations, and how we build our communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Pay attention to the lessons in this book and build the long term capacity for harnessing these powerful forces for your social good efforts.

Maddie Grant, social strategist; coauthor, Open Community and Humanize: How People-Centric Organizations Succeed in a Social World

Its time to move from using social media because everyone else is to defining a strategy that ties social media to your organizations goals. Social Change Anytime Everywhere will help organizations use social media smarter and in a more customer-centric fashion, regardless of their size or resource constraints.

Carie Lewis, director of Emerging Media, Humane Society of the United States

Cover image: Stockbyte/Getty

Cover design: Jeff Puda

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Library of Congress Cataloging-in-Publication Data

Kapin, Allyson, 1974

Social change anytime everywhere: how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / Allyson Kapin, Amy Sample Ward.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-118-28833-7 (pbk.); ISBN 978-1-118-33379-2 (ebk.); ISBN 978-1-118-33157-6 (ebk.); ISBN 978-1-118-33491-1 (ebk.)