Kari Dunn Saratovsky - Cause for Change: The Why and How of Nonprofit Millennial Engagement

CONTENTS

Praise for Cause for Change

Cause for Change is well researched and clearly and colorfully written. Kari Saratovsky and Derrick Feldmann provide a point-by-point action plan for nonprofits (and commercial businesses) to utilize the numbers, energy, dedication, and idealism of MillennialsAmericas next great generationto change the nation and the world for the better in the decades ahead.

Morley Winograd and Michael D. Hais, authors, Millennial Makeover: MySpace, You Tube, and the Future of American Politics and Millennial Momentum: How a New Generation Is Remaking America

Cause for Change is a timely and compelling book that offers a critical guide for anyone working in philanthropy today. As organizations grapple with how to engage the rising generation of Millennials, Saratovsky and Feldmann offer executive leaders a straightforward approach and a road map to success in the twenty-first century.

Dottie Johnson, president emeritus, Council of Michigan Foundations; trustee, W. K. Kellogg Foundation

Millennials are at the nerve center of a growing movement of people who are passionate about their ability to make a positive impact on the world. Harnessing their talent, passion, and unique power is not just a priority for those in the social change businessit is the priority. Saratovsky and Feldmann have created an indispensable guide for leaders across all sectors who not only recognize but are ready to unleash the potential of a generation that is poised to change our communities and our world in the twenty-first century.

Lynn Schusterman, chair of the Charles and Lynn Schusterman Philanthropic Network

The generational divide within organizations and between nonprofits and their communities is the biggest threat to the future success of most organizations. Cause for Change is a gem of a resource for leaders of organizations struggling to bridge the gap between older leadership and Millennials who think and operate in very different ways. Pick this book up, dont put it down, and put it into action!

Allison Fine, coauthor, The Networked Nonprofit

Saratovsky and Feldmann present a people-oriented approach to adapting organizations toward the needs and engagement of Millennials. Building on the model of relationship-based fundraising that successful development officers and nonprofit leaders have used for years, Cause for Change reveals ways to engage Millennials and maximize their unique circles of influence to make a meaningful difference in the world.

Eugene R. Tempel, founding dean, IU School of Philanthropy

The Millennial generation is inheriting an extraordinary set of social and environmental problems. But more, its inheriting the institutions, resources, and roles to solve them. Saratovsky and Feldmann offer an open hand for those trying to manage that inheritance. Cause for Change is not just a guide to understanding the sometimes curious behavior of Millennials but an actionable plan to engage them and capture their talents.

Jacob Harold, president and CEO, Guidestar

Copyright 2013 by John Wiley & Sons, Inc. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Saratovsky, Kari Dunn, 1979

Cause for change : the why and how of nonprofit millennial engagement / Kari Dunn Saratovsky, Derrick Feldmann.First edition.

pages cm

Includes bibliographical references and index.

ISBN 978-1-118-34826-0 (pbk.); ISBN 978-1-118-41680-8 (ebk); ISBN 978-1-118-42031-7 (ebk); ISBN 978-1-118-45400-8 (ebk)

1. Generation YEmployment. 2. YouthEmployment. 3. Nonprofit organizations. 4. Intergenerational communication. 5. Personnel management. I. Feldmann, Derrick, 1978- II. Title.

HD6270.S354 2013

658.301dc23

2012046248

To Bis and Elias, whose encouragement, love, and good humor

have anchored us through our writingand always .

And to our Generation Z kidsPaige, Blair, and Liyawho are a

daily reminder that the world they inherit is

only as good as the one we leave them .

LIST OF FIGURES

CHAPTER ONE

CHAPTER TWO

CHAPTER THREE

CHAPTER FOUR