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Herschell Gordon Lewis - Sales letters that sizzle: all the hooks, lines, and sinkers youll ever need to close sales

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    Sales letters that sizzle: all the hooks, lines, and sinkers youll ever need to close sales
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Sales letters that sizzle: all the hooks, lines, and sinkers youll ever need to close sales: summary, description and annotation

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Sales Letters That Sizzle provides readers with just about every proven and time-tested rule, tool, guideline and trick of the trade for writing letters that bring in business.

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title Sales Letters That Sizzle All the Hooks Lines and Sinkers Youll - photo 1

title:Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
author:Lewis, Herschell Gordon.
publisher:NTC Contemporary
isbn10 | asin:0844223484
print isbn13:9780844223483
ebook isbn13:9780071394505
language:English
subjectSales letters, Direct marketing.
publication date:1999
lcc:HF5730.L48 1999eb
ddc:658.8/1
subject:Sales letters, Direct marketing.
Page iii
Sales Letters That Sizzle
Second Edition
All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Herschell Gordon Lewis
Picture 2
NTC Business Books
NTC/Contemporary Publishing Group
Page iv
Library of Congress Cataloging-in-Publication Data
Lewis, Herschell Gordon, 1926
Sales letters that sizzle : all the hooks, lines, and sinkers you'll
ever need to close sales bHerschell Gordon Lewis. 2nd ed.,
new and rev. ed.
p. cm.
ISBN 0-8442-2348-4
1. Sales letters. 2. Direct marketing. I. Title.
HF5730.L48 1999
658.8' 1dc21Picture 3Picture 4Picture 5Picture 698-55946
Picture 7Picture 8Picture 9Picture 10Picture 11Picture 12CIP
Cover design by Scott Rattray Cover and interior illustration copyright Barton Stabler/Artville, LLC. Interior design by City Desktop Productions, Inc.
Published by NTC Business Books A division of NTC/Contemporary Publishing Group, Inc. 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A. Copyright 1999 by NTC/Contemporary Publishing Group, Inc. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of NTC/Contemporary Publishing Group, Inc. Printed in the United States of America International Standard Book Number: 0-8442-2348-4
99 00 01 02 03 04 05 HP 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Page v
CONTENTS
Preface
ix
Acknowledgments
xiii
Part I
Rules and Tools: Tricks of the Trade
1
1
Everybody Writes Letters!
3
Picture 13
Three Reasons Some Letters Succeed While Others Fail
7
Picture 14
Who Are We?
12
2
Ten Easy Pieces
27
3
What's on Top? And What's in the Middle?
47
Picture 15
The First Law of Overlines
47
Picture 16
When Should You? When Shouldn't You?
48
Picture 17
Rules and Techniques of Overline Writing
52
Picture 18
Printed Legends and Pictures
56
Picture 19
Johnson Boxes
56
Picture 20
What Else Is "In"?
58
Picture 21
What About Highlighting?
68

Page vi
Picture 22
Handwriting Within the Letter
68
Picture 23
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