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Jeff Johnson - Careers for music lovers & other tuneful types

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In Careers For Music Lovers & Other Tuneful Types, a variety of careers are shown. From the obvious to the obscure, readers will be able to explore careers that match their interests. Career Profiles includes complete job descriptions and salary ranges. Professional Interviews allow the student to see what jobs are really like and what it took to get them. Proven Guidelines help students understand what it takes to get the job of their dreams and the steps to get there.

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title Careers for Music Lovers Other Tuneful Types VGM Careers for You - photo 1

title:Careers for Music Lovers & Other Tuneful Types VGM Careers for You Series
author:Johnson, Jeff.
publisher:NTC Contemporary
isbn10 | asin:084424340X
print isbn13:9780844243405
ebook isbn13:9780071404327
language:English
subjectMusic trade--Vocational guidance.
publication date:1997
lcc:ML3790.J65 1997eb
ddc:780/.23/73
subject:Music trade--Vocational guidance.
Page iii
VGM Careers for You Series
Careers for Music Lovers & Other Tuneful Types
Jeff Johnson
Picture 2
VGM Career Horizons
NTC/Contemporary Publishing Company
Page iv
Library of Congress Cataloging-in-Publication Data
Johnson, Jeff, 1965
Careers for music lovers and other tuneful types / by Jeff Johnson.
p. cm.
Includes bibliographical references.
ISBN 0-8442-4340-X (cloth)
ISBN 0-8442-4341-8 (paper)
1. Music tradeVocational guidance. I. Title.
ML3790.J65 1997
780'.23'73dc20 96-26009
CIP
Published by VGM Career Horizons
A division of NTC/Contemporary Publishing Group, Inc.
4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A.
Copyright 1997 by NTC/Contemporary Publishing Group, Inc.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of NTC/Contemporary Publishing Group, Inc.
Printed in the United States of America
International Standard Book Number: 0-8442-4340-X (cloth)
0-8442-4341-8 (paper)
18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
Page v
Contents
Introduction
Chapter 1
A&R: Artists & Repertoire
1
Picture 3
Featuring an interview with Marc Nathan, Vice-President, A&R, Universal Records
Chapter 2
Art
10
Picture 4
Featuring an interview with Tom Recchion, Executive Artist, Multimedia Director, Warner Bros. Records
Chapter 3
Artist Development
15
Picture 5
Featuring an interview with Eric Fritschi, Product Manager, Warner Bros. Records
Chapter 4
Promotion
21
Picture 6
Featuring an interview with Ed Nuhfer, National Promotion Director, Warner Bros. Records
Chapter 5
Publicity
29
Picture 7
Featuring an interview with Ken Phillips, Publicist, Warner Bros. Records

Page vi
Chapter 6
Sales & Marketing
34
Picture 8
Featuring an interview with Harvey Rosen, Former National Sales Director, Polygram
Chapter 7
Independent Promotion
43
Picture 9
Featuring an interview with Bill Jerome, Jerome Promotions & Marketing
Chapter 8
Record Distribution
49
Picture 10
Featuring an interview with Fred Held, National Promotion Director, MS Distributing Co.
Chapter 9
Retail
55
Picture 11
Featuring an interview with Diane Bizier, Former Regional Manager for Blockbuster Music
Chapter 10
Music Publishing
60
Picture 12
Featuring an interview with Randy Poe, Executive Vice-President & General Manager, Leiber & Stoller Music
Chapter 11
Radio
73
Picture 13
Featuring an interview with Jhani Kaye, Program Director, KOST Radio Los Angeles
Chapter 12
Artist
80
Picture 14
Featuring interviews with superstars Donna Summer, Gloria Estefan, Mariah Carey and Ace of Base
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