Kennedy - No B.S. Business Success In the New Economy

No B.S. Business Success In the New Economy — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "No B.S. Business Success In the New Economy" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...61

Table of Contents

Media Raves about theNo B.S. Business Success Bookand its Author

INC. magazine included the first edition of this book in its list of 100 BEST BUSINESS BOOKS.

From theHouston Business Journal: The No B.S. Business Success book delivers hard-nosed advice for real-life entrepreneurs who must meet payrolls, satisfy customers, and battle bankers and bureaucrats.

From Rich Karlgaard, Contributing Editor/Publisher,Forbesmagazine, Forbes.com. Seen weekly onForbes on Fox, Fox Business News TV: .... there are even paragraphs of your writing that are as good as novelist Tom Wolfes. And I should know. I published an original 7,500 word piece by Mr. Wolfe.

What Readers Say About this Book

There is more truth about the entrepreneurial experience in
this book than in an entire MBA program.

Dr. Herb True, Adjunct Professor, Notre Dame University

I met you in person at a book signing where I purchased
several of your No B.S. books including Business Success.
I started reading them that evening and couldnt put them
down, devouring them by 3 A.M. They changed my way of
thinking overnight. I scrapped my old business plan and
came up with a new marketing approach ... I
accomplished more in the next 4 days than in
the first year and a half, since startup.

Chris Orlando, Orlando Home Improvement

In a world focused on lack, insecurity, and doubt, your
words are a shining beacon of hope!

Dr. Chris Bonn, Womens Wellness Center of Ogden

In the first two chapters of No B.S. Business Success, you did such a great job of describing how Ive been feeling....

Susie Nelson

Even Donald Trump could learn from your No B.S. Business
Book and other No B.S. books!

Kristi Frank, Entrepreneur/competitor on The Apprentice
(See video interviews with the author, Dan Kennedy,
and Kristi Frank at www.NoBSBooks.com)

And about the Glazer-Kennedy Insiders Circle
Experience

I never realized that there are others who think and feel as I
do. I feel a lot more confident knowing that, while I may not
be like normal people, thats something to embrace! Your
books like No B.S. Business Success ... the tele-seminars ...
the local Chapter meetings in my area ... I walk away with
such a can-do attitude and a rush of ideas relevant to my
business I never would have thought of on my own. I swear I
can see the light bulb on top of my head come on, just like in
the cartoons!

Kathee Italico, President, Memory Lane Photo Productions

There is something magical about a Kennedy seminar. Ive
been with you for 23 years, and Im still scratching the sur
face. Just when I think I must have heard it all, I discover
more about doing business on my terms. Just when I get that
down, I learn about selling to the affluent. There is no end to
business improvement with you

Dr. Greg Nielsen, D.C.

For a FREE GIFT including free trial membership in Glazer-
Kennedy Insiders Circle, see pages 266267

The old economy is shattered and gone forever.

Its never coming back as it was.

While some time-honored, reliable business
strategies and skills continue to have their
placeare even more important than ever
they must be combined with new, more
creative and agile thinking and more
tough-minded and disciplined methods
in sync with the realities of the New
Economy and the demands of its
consumers and clients.

Welcome to The New Economy

Well, its not like we shouldnt have seen this coming.

Problem: We are monstrously over-stored. The same stores every few miles. The joke about Starbucks was it had reached the point they were opening new Starbucks in the Mens Rooms in existing Starbucks. Me-too, same-as, indistinguishable chain stores, chain restaurants with zero differentiation right across the parking lot from one another. Simply, much, much more than the market could support. Implosion certain destiny.

Problem: There are far too many over-lapping brands. Should there ever have been Cadillac pick-up trucks when GM also has Chevy and GMC trucks? Other than to perpetuate jobs locked in by union contract, could the existence of Pontiac and Buick and Chevy and Cadillac and GMC possibly be justified? Not unique to GM, though. Many other companies sinned similarly. And it seems everybody wanted to play in everybody elses sandbox, sacrificing their very identities to their detriment. Starbucks added egg, cheese, and meat breakfast sandwiches (that ruined the coffee aroma in their stores) while McDonalds hurried to add lattes and gourmet coffee while Subway added pizza while Dominos Pizza added sub sandwiches, your pharmacy added clothes and lawn furniture, Wal-Mart added iPhones. Its a damn mess. That must be cleaned up.

Problem: Everybody already owns too much stuff. How many cars, TVs, computers, games, remodeled kitchens, backyard decks can consumers consume before they need a break? Above all else, the recession was made and extended by demand problems.

Problem: Worst of all, salesmanship perished and service went to hell in a handbasket, as free-flowing, easy, excess credit and the latest in a series of fools bubbles (this one with theoretically never-ending multiplying of property values so homes became ATMs, not investments) enabled countless companies with poor sales practices, lazy and inept salespeople, sloppy over-staffing, casual management, and abysmal customer service to prosper, or at least seem to prosper. Truth is, consumers welcomed a good excuse to stay home and stop buying and punish.

Imagine a very loosely held together, giant ball of yarn with dozens of loose ends poking out all over the place. It wouldnt matter much which of the loose ends you gave a good tug; the entire ball, really pile of yarn would implode and collapse and unravel. So it has been with the economy. It really wouldnt have mattered if it had been too many sub-prime mortgages issued to poorly qualified and irresponsible borrowers, based on inflated equity with no regard to the borrowers ability to pay, then bundled together in inventive investment packages or if it had been sudden skyrocketing of gas prices or if it had been the weight of mass-multiplied, poorly regulated hedge funds or accelerating disappearance of old-style manufacturing jobs sent overseas or just about any other loose end you might nameany one given a good yank would have been enough. Of course, when several got pulled hard in different directions at the same time....

Incidentally, the real estate bubble was visible far, far in advance of its bursting. In 2003, an outstanding book on the subject, The Coming Crash in the Housing Market by John Talbott, a former vice president at Goldman Sachs and real estate economist, very accurately predicted both the mortgage meltdown and real estate crash weve recently experiencedand reading it saved me some money. Authoritative articles began appearing pretty frequently from 2004 on, like the one on July 26, 2004, in the Financial Times

Next page

1234567...61

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «No B.S. Business Success In the New Economy»

Look at similar books to No B.S. Business Success In the New Economy. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

James G. Palumbo

Start Your Dream Business Today: Businesses You Can Start with No Money or Education

Asif Ahmed

The Finance Playbook for Entrepreneurs: Build a solid finance department for your high-growth business, without the trial and error

Rachel Bridge

How To Start a Business without Any Money

Alice Loy

Creative Economy Entrepreneurs: From Startup to Success; How Entrepreneurs in the Creative Industries are Transforming the Global Economy

Barry C. McCarthy

Small Business Revolution: How Owners and Entrepreneurs Can Succeed

Ken Colwell

Starting a Business QuickStart Guide: The Simplified Beginners Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

Peter Baldwin

Profit Peak for Entrepreneurs: A Practical, Field-tested Guide to Maximizing Profit and Optimizing Cash Flow

McKeever

How to Write a Business Plan

Damian Mason

Do Business Better: Traits, Habits, and Actions to Help You Succeed

Andrew Zacharakis

Business Plans that Work: A Guide for Small Business

Dan S. Kennedy

No B.S. Sales Success in The New Economy

Bob Reiss

Bootstrapping 101: Tips to Build Your business with Limited Cash and Free Outside Help

Discussion, reviews of the book No B.S. Business Success In the New Economy and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.