Eric Schaeffer - Reinventing the Product: How to Transform your Business and Create Value in the Digital Age

Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm, Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product roadmap and their digital capabilities.

Patrick Koller, CEO, Faurecia

Powerful factors such as the rapid rise of cloud computing, high-speed networks and AI are converging. They require all product companies to fundamentally transform their products and their company. Dave Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value.

Marco Argenti, Vice President Technology, Amazon Web Services

Thoroughly researched and full of innovative insights about AI, platforms and smart products. The Product Reinvention Quotient provides great insights in how to think about Product X.0 and how to develop a set of capabilities that are necessary to succeed in the future.

Guido Jouret, Chief Digital Officer, ABB

The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile manner to meet fast-changing needs in a world of smart connected devices. And it provides compelling and inspiring case studies and examples that help to understand how your company can find its way that fits best.

Yoon Lee, PhD, Senior Vice President and Division Head: Content and Services, Product Innovation Team, Samsung Electronics America

Eric Schaeffer did it again. After his spearheading Industry X.0 , which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product-making companies. No doubt: this is again a must-read.

Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group

Well researched, with vivid illustrations and concrete suggestions, this valuable guide can help firms and leaders to build a new set of priorities and capabilities to succeed in a shifting, digital landscape.

Professor Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School

In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value creation approaches in product development and manufacturing. A ground-breaking book.

Phil Jansen, Vice President and Head of Product Development, Fiat Chrysler Automobiles

Reinventing the Product is a practical guide for harnessing IoT and AI to transform the very basis of a companys offerings. This is a must-read for industrial manufacturers looking to ensure their businesses remain relevant in the digital age.

Tim OKeeffe, CEO, Symmons Industries

Digital technologies such as AI, advanced analytics, edge computing, cloud and blockchain are transforming our lives fast. Thoroughly researched, Reinventing the Product doesnt just describe the emergence of a fascinating new product landscape that is shifting from traditional to smart connected products, including autonomous products. It is also an inspiring call-to-action for companies so seize enormous new opportunities fast good for them, good for users and customers, good for growth and progress of societies.

Professor Dr Christoph Ltge, Peter Lscher Chair of Business Ethics and Global Governance, Technical University of Munich

Dave Sovie and Eric Schaeffer lay out a powerful new framework for how to evolve both the product and business strategy needed to succeed in the digital age, and they give fresh and very concrete recommendations on how to implement it pragmatically. Reinventing the Product should be required reading for all product company executives and their managers.

Bill Bien, Chief Marketing Officer and Head of Strategy, Signify

Deep analysis of major shifts product companies are facing, and a well-elaborated blueprint for their future success. Every leader of this industry should learn from this book.

James E Heppelmann, President and CEO, PTC

Reinventing the Product doesnt just look thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy). Drawing on a deep analysis of five profound shifts they face and complemented with compelling case studies, Eric Schaeffer and David Sovie also provide strategic and practical how-to advice for businesses as they develop digital products. An inspirational call-to-action.

Eric Chaniot, Chief Digital Officer, Michelin

The swiftly emerging world of intelligent, smart connected products will reshape industries, business processes, and consumer experiences. Schaeffer and Sovies book is an important and essential guide for business leaders, entrepreneurs and investors looking to chart the course and unlock the value of this important trend.

Paul R Daugherty, Chief Technology & Innovation Officer, Accenture, and co-author of Human + Machine: Reimagining Work in the Age of AI

A comprehensive analysis on the digitally driven big shifts product-making companies are facing, and a detailed roadmap to innovate and capture the endless opportunities in a fascinating new product world.

Raghunath Mashelkar, National Research Professor and Chairman, Reliance Innovation Council

In their inspiring new book Eric Schaeffer and Dave Sovie not only show the fundamental shifts product companies are exposed to in digital times; they also provide creative analytical tools and concrete how-to advice for these companies to innovate, stay profitable and grow.

Cyril Perducat, Executive Vice President, Internet of Things & Digital Offers, Schneider Electric

Eric Schaeffer and Dave Sovie provide a rare encompassing view on the reinvention of the product, re-imagining the current digital transformation trend. Original, remarkably thoughtful and with high practical relevance on every page.

Richard Mark Soley, PhD, Chairman and CEO, Object Management Group; Executive Director, Industrial Internet Consortium

This is a fascinating book on how we should rethink and manage product making in disruptive times. New perspectives, fresh concepts, unexpected ideas abound. A must-read for any leader and manager in product companies.

Pascal Daloz, Executive Vice President, Chief Financial Officer and Corporate Strategy Officer, Dassault Systmes

Eric Schaeffer is a Senior Managing Director at Accenture, focused on helping industrial organizations harness connected innovation to digitally transform their businesses for growth.

Over the last 30 years at Accenture he has helped industrial clients across Europe and now globally to envisage and deliver transformation by placing product innovation at the centre of the change process. His first book, Industry X.0: Realizing digital value in industrial sectors , published in English, German, French, Japanese, Chinese, and soon Brazilian Portuguese and Russian, examines the six fundamental digital no regret capabilities every industrial business needs as a launchpad for digitization.

Schaeffer leads Accentures Products Industry X.0 practice, bringing together innovation, engineering, product development, manufacturing, digital operations, and product service optimization to help industry clients master the opportunities of the Industrial Internet of Things. He is also the Global Lead for Automotive, Industrial Equipment, Infrastructure and Transportation, helping these companies to digitally reinvent their business.