Freedman - How to live forever: the enduring power of connecting the generations

In this powerful and persuasive work, Marc Freedman shows that the generation gap is far from inevitable. In its place, he offers a compelling vision for the future of intergenerational relations: an alliance of talents that brings joy, empowerment, and abundance to both youth and old age. How to Live Forever is a heartfelt and heartwarming book that will spark purpose in the young and hope in their elders.

Daniel H. Pink, author of When and Drive

Twenty years ago I read Marc Freedmans groundbreaking book Prime Time and it changed my life inspiring and guiding me as I embarked on my encore career. With How to Live Forever, Freedman has done it again. This extraordinary, insightful, and deeply moving book will touch your heart and remain on your mind long after you put it down. It might even change your life!

Sherry Lansing, former chairman and CEO of Paramount Pictures and founder and CEO of the Sherry Lansing Foundation

Marc Freedman knows that we owe our kids moremore caring adults, more support, more hope, more love. And he knows that we have the human beingstens of millions of us over fiftywho can deliver. If you care about kids, read this beautiful, hopeful book, get swept away by the power of its argument and its stories, and step up to the challenge. Surely, our generation can do more to change the odds.

Arne Duncan, former US Secretary of Education and author of How Schools Work

Marc Freedman has written a warm, personal and inspiring alternative to the sorry national narrative of generational conflict. This is an important bookend to Atul Gawandes Being Mortal and a humane guide to true immortality.

Ellen Goodman, Pulitzer Prizewinning columnist, author, and founder of the Conversation Project

Marc Freedmans How to Live Forever not only makes a compelling case for why it is imperative that we unite people of all ages across a shared vision, but it lays out specifically how older Americans can find purpose and happiness later in life. This is a must-read for anyone interested in creating a more inclusive and unified society for future generations.

Michael D. Eisner, former CEO of the Walt Disney Company and founder of the Eisner Foundation

How to Live Forever is a beautiful guide for helping all of us embrace the journey of life and contribute all we can at each stage. Im so grateful to Marc Freedman for sharing this vision of a society that values and maximizes everyone, young and old.

Wendy Kopp, founder of Teach For America and CEO of Teach For All

Live mortal, Marc Freedman advises: accept aging, build meaningful relationships with people of all ages, age-integrate everythingand get cracking. Thats how to build the multigenerational world we all hope to live long enough to inhabit and, in the process, create legacies that outlive us. This deeply optimistic book is Freedmans legacy, and what a gift.

Ashton Applewhite, author of This Chair Rocks: A Manifesto Against Ageism

Marc Freedman is todays most insightful thinker about thriving in the second half of life. With personal stories and robust science, How to Live Forever argues that finding meaning is the surest way to happiness, and that investing in the youngrather than competing with themis the best route of all. Anyone over forty will love this witty, humble, compelling, and most of all, hopeful, book.

Barbara Bradley Hagerty, New York Times bestselling author of Life Reimagined

Forget skin creams and fad diets. As Marc Freedman reminds us, there is only one way to live forever: be useful to othersespecially to those coming up behind you. In this wise, inspiring, and practical book, he offers us all a clear path to a purposeful life.

Eric Liu, CEO of Citizen University and author of Youre More Powerful Than You Think

A beautifully written, often funny, and deeply moving guide to finding purpose and joy in the second half of life, How to Live Forever is a blueprint for making the most of our multigenerational future. I loved this book and you will, too.

Henry Timms, cofounder of #GivingTuesday and coauthor of New Power

In this wonderful, insightful and above all inspiring book, Marc Freedman reminds us that longer lives arent just about retirement income, keeping fit and the golf course but about engagement and connectivityconnecting together the different stages of your own life and connecting people at different stages of life. With humanity and wisdom, Freedman offers a positive view of aging and lifes journey and how as an individual and as a society we should relish the opportunity

Andrew Scott, Professor of Economics, London Business School, and coauthor of The Hundred Year Life

Longevity is humanitys new frontier, and Marc Freedman is one of its greatest explorers. In How to Live Forever, he charts a path to improved relationships between young and old while providing a cornucopia of ideas for personal reinvention. This is the book weve all been waiting for.