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Ray Schreyer - The employers guide to recruiting on the internet

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title The Employers Guide to Recruiting On the Internet author - photo 1

title:The Employer's Guide to Recruiting On the Internet
author:Schreyer, Ray.; McCarter, John.
publisher:Impact Publications
isbn10 | asin:157023096X
print isbn13:9781570230967
ebook isbn13:9780585247830
language:English
subjectEmployees--Recruiting--United States, Employees--Recruiting--United States--Computer network resources, Web sites--Management.
publication date:1998
lcc:HF5549.5.R44S295 1998eb
ddc:658.3/111/02854678
subject:Employees--Recruiting--United States, Employees--Recruiting--United States--Computer network resources, Web sites--Management.
Page iii
The Employer's Guide to Recruiting on the Internet
Ray Schreyer & John McCarter
The employers guide to recruiting on the internet - image 2
Page iv
Copyright 1998 by Ray Schreyer and John McCarter
All rights reserved. Printed in the United States of America. No part of this book may
be used or reproduced in any manner whatsoever without written permission of the
publisher: IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA
20111-5211, Tel. 703-361-7300, Fax 703-335-9486, or e-mail: impactp@impactpublications.com
Library of Congress Cataloging-in-Publication Data
Schreyer, Ray, 1958
The Employer's Guide to Recruiting on the Internet/Ray Schreyer & John McCarter.
p. cm
Includes bibliographical references and index.
ISBN 1-57023-096-X
1. EmployeesRecruitingUnited States. 2. Employees-recruitingUnited
States-Computer network resources. 3. Web sitesManagement. I. McCarter,
John. II. Title.
HF5549.5.R44S295 1998
658.3'111'02854678dc21 98-3550
CIP
For information on distribution or quantity discount rates, Telephone (703) 361-7300, Fax (703) 335-9486, E-mail (impactp@impactpublications.com), or write to: Sales Department, IMPACT PUBLICATIONS, 9104-N Manassas Drive, Manassas Park, VA 20111-5211. Distributed to the trade by National Book Network, 15200 NBN Way, Blue Ridge Summit, PA 17214, Tel. 1-800-462-6400.

Page v
We dedicate this book to one of the characters in it. There is a real-life
model, but she prefers anonymity in this context at least.
Susan Sweet (our code for her real name) is the closest thing we could
find to a hero or heroine for this book. She drives Ray to distraction
with her lack of technical insights, and once she pushed the calm and
courteous John to a cold fury with her hectoring over online ad costs,
but we appreciate her diligent application of both good business
sense and online ad services to a financially
rewarding result.
We prize her because she has done what we hope and
expect the readers of this book will do: weigh our
advice carefully and incorporate it into a
successful recruiting plan that fits their goals and
circumstances.
Page vii
Acknowledgments
Picture 3
RAY SCHREYER
I would first like to thank my bride, Gayle, for putting up with me being tied to a computer during our first months of marriage. I promise I will come down from my office and start living again now that this book is finished. Also - I admit - I should have left my portable home during the honeymoon! Your support and understanding has been a blessing in this project.
Special thanks to my partner in crime, John (Billy Bob) McCarter. His wit, wisdom, and humor have made this effort a joy. I couldn't have even considered this project without him.
Thanks to Sharon, Edna, Debbie, Yvonne, and the gang at the big green bank in Charlotte. You all helped me learn this new technology and I will be forever grateful.
My most special thanks is reserved for Chelsey Carter at Landmark Communications. When this book had lost its way you were gracious enough to help it find a new home at Impact Publications.
Page viii
Picture 4
JOHN McCARTER
My first acknowledgement must be to my co-author, Ray Schreyer, the resident alpha geek on this literary project. Without his copious technical expertise, extensive experience, and relentless data collection, the book would have been simply impossible. Ray is the best there is when it comes to making online job advertising work for employers.
A vital element in the success of most people is the confidence of a loyal spouse who believes in you even when your own self image sags. My wife, Sue, possesses all the core competencies for that undercompensated position. She even remained supportive when she suspected that some of the strictly fictional characters in the book are not only real, but are also not-so-distant relatives. Even after thirty years of marriage, she still can't name all of the several hundred living here in the Carolinas.
My daughter Laura and son-in-law Scott Robert have been unfailing in their enthusiasm for the project. My other daughter, Amy, an insightful business person herself, has held me to the strict literary standards I set for her years ago. My son Daniel, a well-stressed teenager, has been encouraging but very concerned that the book not reflect unfavorably on him. I have promised not to associate him with any of its many shortcomings.
A more general round of thanks is due to my extended family for teaching me that a good story is the highest form of communication; to Clemson University for persuading me that I could learn anything; to the United States Navy for a "can do," "take no prisoners" approach to management; to Thorne, Stevenson & Kellog, Canada, and Drake, Beam, Morin (USA) for an outplacement perspective that portrays recruiting from the other side of the coin; to the headhunter who taught me most of what I know about management recruiting, but who will remain nameless here and hereafter because of his sloppy ethics; and to the faculty at the Belk College of Business, University of North Carolina at Charlotte, for their business insights and inspiration.
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