Branston Gill - The Media Students Book

The Media Students Book

The Media Students Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.

Now in its fifth edition, this bestselling textbook has been thoroughly revised, reordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources.

Individual chapters include: Approaching media texts Narratives Genres and other classifications Representations Globalisation Ideologies and discourses Media as business New media in a new world? The future of television? Regulation now Debating advertising, branding and celebrity News and its futures Documentary and reality debates From audience to users Research: skills and methods.

Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire Online access for film and music CSI and crime fiction Let the Right One In and The Orphanage Images of migration The Age of Stupid and climate change politics.

The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:

Margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary

Follow-up activities in Explore boxes

Suggestions for further reading and online research

A supporting website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at www.mediastudentsbook.com

References and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio and television.

Gill Branston is Honorary Senior Lecturer in the School of Journalism, Media and Cultural Studies at Cardiff University.

Roy Stafford is a freelance lecturer, writer and examiner in media education and training.

The Media Students Book

Fifth Edition

GILL BRANSTON
with
ROY STAFFORD

LONDON AND NEW YORK

First published 1996
by Routledge

Second edition first published 1999

Third edition first published 2003

Fourth edition first published 2006

This fifth edition first published 2010
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Simultaneously published in the USA and Canada
by Routledge
270 Madison Avenue, New York, NY 10016

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2010.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

1996, 1999, 2003, 2006, 2010 Gill Branston and Roy Stafford

All rights reserved. No part of this book may be reprinted or reproduced
or utilized in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging in Publication Data
A catalog record for this book has been requested
Branston, Gill.
The media students book / Gill Branston with Roy Stafford. 5th ed.
p. cm.
1. Mass media. I. Stafford, Roy. II. Title.
P90.B6764 2010
302.23dc22 2009049055

ISBN 0-203-85064-5 Master e-book ISBN