Daylle Deanna Schwartz - Start and Run Your Own Record Label: Winning Marketing Strategies for Todays Music Industry

Testimonials forStart & Run Your Own Record Label

In this new world of music, a book like Start & Run Your Own Record Label is essential reading! Our gospel and jazz clients are independent on purpose and plan to stay that way. They know that their future music business depends on controlling their own fate, and books like this help us all realize we can do it!

Eric Copeland, producer, creativesoulonline.com, Franklin, TN

Regardless of which facet of the music industry you are involved in, if you want to succeed, there is only resource guide you will need: anything written by Daylle Deanna Schwartz. She has consistently rewritten music industry bibles. Start & Run Your Own Record Label is one of her books that have launched, and guided, a long list of successful music careers.Cheryl Harvey Hill, journalist/album reviewer, countrystarsonline.com, Las Vegas, NV

Start & Run Your Own Record Label offers immense value and necessary lessons for those who decide to make entry into the music industry their goal.

Israel Vasquetelle, publisher, insomniacmagazine.com, Orlando, FL

I read Start & Run Your Own Record Label, and I did exactly that. The book helped me develop my label. It afforded me the opportunity to make a living writing music for TV and film as well as touring college campuses. I am eternally grateful!

Elza, singer/songwriter, Squirrel Girl Inc., Mamaroneck, NY

Daylle was maybe the very first to throw herself full force into the cause of encouraging independent musicians to seize their own power in the marketplace. Her commitment helped spawn a revolutiondirect communication between dedicated artists and their audience. As the marketplace keeps evolving, Daylle continues to shine her probing light on fresh possibilities. Thanks to her research and inspiration, we have both nuts-and-bolts and spiritual support for having fun with this, whatever our genreso were going for it in classical, too!

Robert Stallman and Hannah Woods, Bogners Caf label, Philadelphia, PA

I have read Start & Run Your Own Record Label at least a dozen times and love the fact that Daylle is keeping up with the ever-changing music industry with new editions. This book is essential and a staple for anyone wanting to know the right way to put out music.

Jay Ronan, CEO, Blue Duck Records, Boston, MA

I have attended many seminars, and have read numerous publications on do-it-yourself promotion. Daylles book Start & Run Your Own Record Label is the most comprehensive, hands-on, nuts-and-bolts guide to understanding the music industry. A must-read!

Mark Regula, Ivory Tower Project, Howard Beach, NY

Start & Run Your Own Record Label puts the keys to releasing your and others music in your lap. This manual is encouraging to a songwriter.

Tftka Dawidalle aka daggakarab, Everett, WA

I started my own label after reading this book. It gave me a sense of this can be done rather than oh my God, what am I doing?

Nathan Temby, Merica Records, San Francisco, CA

Start & Run Your Own Record Label is a great reference for anyone in the music business to keep on hand. Even if you think you know it all, this book quickly clarifies any foggy moments. As a former label GM (Popular Records/BMG, West End Records), now publicity/marketing company owner, I find it a perfect complement to This Business of Music.

Andy Reynolds, president, Penetration, Inc., New York, NY

Daylle has a straightforward way of explaining the business. However, while making clear all the work and effort entailed in making things happen, she also inspires and instills the belief that it is indeed all possible. This is an informative and motivational book that everyone serious about putting their music out into the world should read, and then keep rereading.

Michael Gilboe, Copperheadz Productions, New York, NY

I want to create my own label in Europe, and this book is a bible for those who want to start their own record company and develop it to the max.

Vincent Habryn, Gravelines, France

Daylles book has been a guidebook to success for me and my small label. With my zeal for success and her ideas and testimony, Ive been able to turn my dreams into a living reality!

Matt Allison, recording artist and indie label owner, Capetown, South Africa

Senior Editor: Amy Vinchesi
Project Editor: Ross Plotkin
Production Director: Alyn Erans

Copyright 2009 by Daylle Deanna Schwartz

First published in 2009 by
Billboard Books,
an imprint of Watson-Guptill Publications
Crown Publishing Group,
a division of Random House, Inc., New York
www.crownpublishing.com
www.watsonguptill.com

Library of Congress Control Number: 2008935965
eISBN: 978-0-307-77490-3

All rights reserved.

v3.1

This book is dedicated with love to my sister, Carla Herman, for her consistent support and encouragement and for showing by example that women can be very successful in the business world, and to my wonderful brother-in-law, Doug Landy, for being a supportive member of my family.

First, I want to thank God and the Universe for all of my blessings. I wouldnt be where I am today without my faith. This book wouldnt have reached its fruition without the support of many people. Id like to acknowledge everyone who helped me. I consider all the following folks part of my blessings!

Ive said it before, and Ill say it again: The music industry is known for its cutthroat reputation, yet the folks who took time to share their experience and knowledge prove how many wonderful people are in this business. Youre all terrific! Thank you to everyone I interviewed for sharing your knowledge and experience with me. You were all such a pleasure to talk to and are definitely an inspiration for others who want to start and run a record label.

Thank you a million times to (in alphabetical order): Lee Abrams, Stephanie Furgang Adwar, Esq. (Furgang & Adwar, LLP), Andy Allen (Alternative Distribution Alliance), Philip Antoniades (nimbit.com), David M. Bailey, K. Banger (The Dirt Department), CJ Baran (Push Play), Sue Baran (Push Play), Alan Becker (RED Distribution), Rich Bengloff (A2IM), Jonatha Brooke (Bad Dog Records), Ansel Brown, Tony Brummel (Victory Records), Michael Bull (Caroline Distribution), Jed Carlson (ReverbNation), Mark Carpentieri (MC Records), Rudy Chavarria (Rude College Promotions), Cliff Chenfeld (Razor & Tie Music), Edward Chmelewski (Blind Pig Records), Jay Cooper, Esq., Rolando Cuellar (Roland Entertainment), Damon Dash (Roc-A-Fella Records), Laura Duncan (WTTS), El-P (Definitive Jux Records), Eric de Fontenay (MusicDish & Mi2N), Jason Feinberg (On Target Media Group), Jesse Fergusson (Definitive Jux Records), Tom Ferguson (Billboard), Juni Fisher (Red Geetar Records), Martin Folkman (The Musicians Atlas), Mark Fox, E. A. (Fox Tax), Keith Grimwood (Trout Fishing in America), Ellyn Harris (Buzz Publicity), Christopher Harrison (DMX), Paul Hartman (Dirty Linen), Michael Hausman (United Musicians), William Hochberg, Esq., Rita Houston (WFUV), Eric Hutchinson, Lydia Hutchinson (Performing Songwriter), Ezra Idlet (Trout Fishing in America), Brad Jefferson (Animoto), Philippe Kern (IMPALA), Seth Kibel (Azalea City Recordings), Michael Koch (Koch International Corporation), Scott Krokoff (Hypochondriac Records), Beth Krakower (CineMedia Promotions), Jeff Krantz, John T. Kunz (Waterloo Records), Onno Lakeman (Red to Violet), Scott Lapatine (