Michelli - The Starbucks experience: 5 principles for turning ordinary into extraordinary

Praise for The Starbucks Experience

Yes! Starbucks has changed the way the world experiences coffee, but it has also done so much moreStarbucks has blown the doors off business, marketing, and even popular culture as usual. Dr. Michelli offers keen insights on the transformational power of Starbucks. Better yet, The Starbucks Experience makes that power accessible to all of us in business and life!

Dr. Jackie Freiberg,
coauthor of Guts! Companies That Blow the Doors Off Business as Usual and NUTS! Southwest Airlines Crazy Recipe for Business and Personal Success

This book gives you a series of practical, proven ideas and strategies that you can apply immediately to build a more successful business.

Brian Tracy,
author of Million Dollar Habits

One of the only things I like better than Starbucks coffee is a great book. In The Starbucks Experience, Joseph Michelli has brewed up a stimulating read about Starbucks and how it became a world-class brand. Not only will you get outstanding insights into what makes Starbucks great, but youll learn how you can use these principles to create a rich experience for your customers as well.

Mark Sanborn,
author of The Fred Factor

The principles Dr. Michelli reveals have been of immediate value to our fourteen companies. This book is a power-house combination of business information and insight that will make a difference for you and your organization.

Scott McKain,
author of What Customers Really Want, vice chairman, Obsidian Enterprises, Inc., and cofounder, The Value Added Institute

Starbucks has been a terrific business partner for Johnson Development Corporation. Dr. Michelli offers keen insights into how Starbucks partners, from the store level to corporate leadership, create unique and powerful experiences for staff, customers, and communities. Get this bookmake a difference.

Earvin Magic Johnson,
NBA All-Star, chairman and CEO of Johnson Development Corporation

The enormous ongoing and on-growing success of Starbucks will make this book of interest to just about everyone. The principles it espouses are dear to my heart, and I recommend it without qualification.

Ken Blanchard,
coauthor of The One Minute Manager and The Secret

I know Starbucks! Their first store is just about a block from my business, the World Famous Pike Place Fish Marketyou may know us as the guys who throw and catch fish. Dr. Michelli has not only helped me write the story of my business, but in The Starbucks Experience he captures the essence of what Starbucks has done to generate unmatched success. Read this book, live the principles, and enjoy profits untold.

John Yokoyama,
coauthor of When Fish Fly and owner of the World Famous Pike Place Fish Market

Michelli gives you a practical solution to achieving and sustaining success by creating your unique customer experience.

Harry Paul,
coauthor of FISH! A Remarkable Way to Boost Morale and Improve Results and REVVED! An Incredible Way to Rev Up Your Workplace and Achieve Amazing Results

5 PRINCIPLES FOR TURNING ORDINARY INTO EXTRAORDINARY

JOSEPH A. MICHELLI

Copyright 2007 by Joseph A. Michelli. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-170978-1

MHID: 0-07-170978-9

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We are litter-picker-uppers. We are green-apron-clad seekers of the book that you might have left on one of the tables in our coffeehouse. We are the folks who smile across the counter at you every morning as you ask for your double-tall-nonfat-mocha-with-a-little-vanilla-at-the-bottom-you-know-my-regular-drink. Were Starbucks partners (commonly known to the world as employees).

I often start stories about our company and culture with a description of us as the litter-picker-upper type of people. We just naturally stoop down to pick up that gum wrapper or soda can on the sidewalk as were talking with you about how the kids are doing and what crazy weather were having. Its not a magic formula for hiring or business success; its just who we are.