Thank You!
My deepest thanks to all the photographers who took the time to talk with me and share their expertise. Their devotion to their craft, creativity, and clients is truly inspiringas is their commitment to sharing their knowledge and elevating the field as a whole. Special thanks to Dawn Shields, Mimika Cooney, Brett Florens, Huy Nguyen, and Neal Urban for bringing a few rising stars (and accomplished but under-the-radar veterans) to my attention. And, as always, big love to my husband Ron, a musician whose fearless devotion to his craft keeps me on track with mine.
About the Author
Michelle Perkins is a writer, designer, and photographer. Her articles and images have been featured in Shutterbug, Rangefinder, and AfterCapture magazines, as well as on numerous blogs and in The Buffalo News. She is the author of the popular 500 Poses series (also from Amherst Media), including 500 Poses for Photographing Brides, 500 Poses for Photographing Couples, and many more.
Copyright 2015 by Michelle Perkins.
All rights reserved.
Front cover photographs by Brett Florens (bottom) and Paul D. Van Hoy II (top row).
Back cover photographs by Jerry Ghionis (top) and Stephanie Zettl (bottom).
Page 1 photographs by Ethan Watts (top) and Michael Mowbray (bottom).
Portions of this book are adapted from the following and used with permission of the respective authors/publishers: Caught on Film by Michelle Perkins (Rangefinder, February, 2011); Step by Step Wedding Photography, 2nd ed. by Damon Tucci (Amherst Media); Nikon Speedlight Handbook by Stepnanie Zettl (Amherst Media); Shoot to Thrill by Michael Mowbray (Amherst Media); Staying Focused: The Wildfire Wedding by Michelle Perkins (www.fearlessphotographers.com; June, 2014); Behind the Shutter by Sal Cincotta (Amherst Media); and Beyond the Chapel: Photographers in Service to Society by Michelle Perkins (www.fearlessphotographers.com; July, 2014).
Published by:
Amherst Media, Inc.
P.O. Box 586
Buffalo, N.Y. 14226
Fax: 716-874-4508
www.AmherstMedia.com
Publisher: Craig Alesse
Senior Editor/Production Manager: Michelle Perkins
Associate Editor: Barbara A. Lynch-Johnt
Associate Publisher: Kate Neaverth
Editorial Assistance from: Carey A. Miller, Sally Jarzab, John S. Loder
Business Manager: Adam Richards
Warehouse and Fulfillment Manager: Roger Singo
ISBN-13: 978-1-60895-760-6
Library of Congress Control Number: 2014933305
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher.
Notice of Disclaimer: The information contained in this book is based on the authors experience and opinions. The authors and publisher will not be held liable for the use or misuse of the information in this book.
Check out Amherst Medias blogs at: http://portrait-photographer.blogspot.com/
http://weddingphotographer-amherstmedia.blogspot.com/
Contents
Jim Garner
Catherine Hall
Anne Almasy
Angela Hubbard
Tracy Dorr
Damon Tucci
Riccis Valladares
Paul D. Van Hoy II
Stephanie Zettl
Brett Florens
PHOTOGRAPH BY JERRY GHIONIS.
HOW TO PHOTOGRAPH WEDDINGS
PHOTOGRAPH BY CATHERINE HALL.
Ethan Watts
Neil van Niekerk
Neal Urban
Srinu and Amy Regeti
Ken Sklute
Jerry Ghionis
Michael Mowbray
Dave and Quin Cheung
Huy Nguyen
Dennis Orchard
PHOTOGRAPH BY NEIL VAN NIEKERK.
Salvatore Cincotta
Christie Mumm
Josh Newton
Kristi Odom
Bob and Dawn Davis
PHOTOGRAPH BY REGETIS PHOTOGRAPHY.
Photographer: Jim Garner
F or Jim Garner, shifting to a story-shooting approach is one of the most important things professional photographers can do to improve their creativityand their income. The individual picture-taking philosophy is unfortunate because its just a glut of people delivering the same thing, says Jim. Its also, he notes, a more complicated, time-consuming process.
Print-delivery photographers take a bunch of pictures, retouch all those pictures, and invest all that effort in perfecting individual images in the hopes of a sale, Jim explains. In art-delivery or story-shooting photography, we shoot for a concept. We know exactly what the client is coming to us for in the first place. In our case, everyone gets a beautiful, hand-crafted book from Graphistudio. They also have the opportunity to purchase retouched imageswe call them digitally masteredwhich are sold at a premium.
For every moment that Im doing postproduction, I know that Ill be making money from that work.
Theres this magical thing that happens when photographers shift out of the picture-taking world and move into a storytelling approach with art being the delivery for every single clientnot just the ones who pay a premium, he says. You become a conceptual shooter rather than an individual picture shooter. Youre liberated from creating complicated portfolio images for each and every client. Instead, youre sought after for your ability to put images together in sequenceimages that are actually much easier to shoot.
Telling stories requires thinking more cinematically. Before you can show the couple flying off in a helicopter (above), you need a shot that establishes the arrival of the helicopter (facing page).
Additionally, for every click we take, we know where those images will belong. And for every moment that Im doing postproduction, I know that Ill be making money from that work.
The Difference Is Emotion
Imagine you put together fifty portfolio images, images that dont relate to each other at all, and set them to some hip music. Show that. What happens, if you gauge your emotional experience, is that its pretty neutral. You might think, Oh, thats really cool. says Jim. Now, compare that to a story of one bride and groom getting married. I use emotional music. The presentation has a beginning, middle, and endand a crescendo in the middle, just like a beautiful piece of music. At the end, it drops you off and your heart just skips a beat. We can have our couples crying at the end of viewing their images. If we get them there, the value of what we do goes so much beyond what you could even approach with individual images. With a sequence of simple images put together in a thoughtful way, you get this amazing ride. Thats the difference between picture-taking and story-shooting.
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