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Ray Foley - Running a Bar For Dummies

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Have you ever thought of owning your own bar? Did you ever stumble into an overpriced watering hole and think how much better it could be if you ran the place? Or maybe you walked into your dream bar and realized that running one was the dream job youve always wanted?

With Running a Bar for Dummies, you can live your dream of operating your own establishment. This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your towns nightlife. It provides informative tips on:

  • Understanding the business and laws of owning a bar
  • Developing a business plan
  • Creating a menu, choosing dcor, and establishing a theme
  • Stocking up on equipment
  • Choosing and dealing with employees
  • Handling tough customers
  • Controlling expenses, managing inventory, and controlling cash flow
  • Getting the word out about your...

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Running a Bar For Dummies by Ray Foley and Heather Dismore Running a Bar For - photo 1
Running a Bar For Dummies

by Ray Foley and Heather Dismore

Running a Bar For Dummies Published by Wiley Publishing Inc 111 River St - photo 2

Running a Bar For Dummies

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2007 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

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Library of Congress Control Number: 2006939605

ISBN: 978-0-470-04919-8

Manufactured in the United States of America

10 9 8 7 6 5 4

1B/RU/QS/QX/IN

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About the Authors

Ray Foley, a former Marine with more than 30 years of bartending and restaurant experience, is the founder and publisher of BARTENDER magazine. BARTENDER is the only magazine in the world specifically geared toward bartenders and is one of the very few primarily designed for servers of alcohol. BARTENDER magazine is enjoying its 27th year, currently has a circulation of more than 150,000, and is steadily growing.

After serving in the United States Marine Corps and attending Seton Hall University, Ray entered the restaurant business as a bartender, which eventually led to his becoming assistant general manager of The Manor in West Orange, New Jersey, with more than 350 employees. At The Manor, he instituted a video-in-house training program one of the first in the country. Ray is very proud to say that many of his students are now serving in such capacities as owners, managers, and vice presidents of national restaurants, general managers of major hotel chains, as well as bartenders and waiters at some of the nations finest dining establishments. In 1983, Ray left The Manor to devote his full efforts to BARTENDER magazine.

Ray is the author of The Ultimate Cocktail Book;The Ultimate Little Shooter Book;The Ultimate Little Martini Book;The Ultimate Little Blender Book;Advice from Anonymous;Spirits of Ireland;Jokes, Quotes and Bartoons; and, of course, Bartending For Dummies, now in its third edition. He has also published numerous articles in many magazines, including Playboy and Mens Health, and has appeared on TV and radio shows, including The David Susskind Show, ABC-TV News, CBS News, NBC News, Good Morning America, The Joe Franklin Show, Larry King Live, Patricia McCann, WOR-TV, and Live with Regis and Kathy Lee. Ray also serves as a consultant to some of the USAs foremost distillers and importers. He is also responsible for naming and inventing new drinks for the liquor industry, including the Fuzzy Navel.

Ray is the founder of the Bartender Hall of Fame, which honors the best bartenders throughout the United States, not only for their abilities as mixologists but for involvement in their communities. Ray is also the founder of The Bartenders Foundation Inc. This non-profit foundation raises scholarship money for bartenders and their families. Scholarships awarded to bartenders are used to either further their own education or go toward the education of their children.

Ray resides in New Jersey with his wife and partner of 25 years, Jackie, and their son, Ryan. He is also the father of three other wonderful and bright children: Raymond Pindar, William, and Amy.

Ray is foremost and always will be a Bartender.

For more information, please contact Jackie Foley at BARTENDER magazine, P.O. Box 158, Liberty Corner, NJ 07938; phone 908-766-6006; fax 908-766-6607; e-mail barmag@aol.com , Web site www.bartender.com.

A veteran of both the restaurant and publishing industries, Heather Dismores published works include such titles as Running a Restaurant For Dummies, Jewelry Making & Beading For Dummies (both published by Wiley), and most recently, Start Your Restaurant Career, published by Entrepreneur Press. She has contributed to many books on a variety of subjects, including Diabetes Cookbook For Dummies, 2nd Edition, John Paul II For Dummies, and Einstein For Dummies.

A graduate of DePauw University, she succumbed to the restaurant business while applying to law school. She orchestrated the openings of 15 new restaurants and developed the training, procedural, and purchasing systems that were used as the gold standard in numerous concepts throughout her tenure. She rapidly rose through the ranks at such regional and national chains as The Italian Fisherman, Don Pablos Mexican Kitchen, and Romanos Macaroni Grill.

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