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Michael Garvey - Running a Restaurant For Dummies

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Michael Garvey Running a Restaurant For Dummies

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The easy way to successfully run a profitable restaurant

Millions of Americans dream of owning and running their own restaurant because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, youll find all the advice you need to start and run a successful restaurant.

Even if you dont know anything about cooking or running a business, you might still have a great idea for a restaurant and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, youll learn everything you need to know to succeed.

  • New information on designing, re-designing, and equipping a restaurant with all the essentialsfrom the back of the house to the front of the house
  • Determining whether to rent or buy restaurant property
  • Updated information on setting up a bar and managing the wine list
  • Profitable pointers on improving the bottom line
  • The latest and greatest marketing and publicity options in a social-media world
  • Managing and retaining key staff
  • New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning

Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.

Michael Garvey: author's other books


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Running a Restaurant For Dummies 2nd Edition by Michael Garvey Heather - photo 1

Running a Restaurant For Dummies, 2nd Edition

by Michael Garvey, Heather Dismore, and Andrew G. Dismore

Running a Restaurant For Dummies 2nd Edition Published by John Wiley Sons - photo 2

Running a Restaurant For Dummies, 2nd Edition

Published by
John Wiley & Sons, Inc.
111 River St.
Hoboken, NJ 07030-5774

www.wiley.com

Copyright 2011 by John Wiley & Sons, Inc.

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Not all content that is available in standard print versions of this book may appear or be packaged in all book formats. If you have purchased a version of this book that did not include media that is referenced by or accompanies a standard print version, you may request this media by visiting http://booksupport.wiley.com. For more information about Wiley products, visit us at www.wiley.com.

Library of Congress Control Number: 2011936928

ISBN 978-1-118-02792-9 (pbk); ISBN 978-1-118-15258-4 (ebk); ISBN 978-1-118-15259-1 (ebk);
ISBN 978-1-118-15257-7 (ebk)

Manufactured in the United States of America

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About the Authors

Michael Garvey was at one time an unassuming if not innocent soul from Brooklyn before he was grabbed by the clutches of the evil shadow known simply as the restaurant business. Starting as a resort waiter in the Poconos of Pennsylvania, he quickly became smitten by his new work and found himself a genuine masochist at heart. Garvey delved into other facets of the industry, from bartending in saloons to waiting in fine dining atmospheres. He also found time to volunteer in the kitchen of the Marist Brothers in Esopus, NY, manufacturing meals for handicapped and underprivileged children and adults. In 1994, he returned to New York City for some real brutality. He latched on to a small three-unit outfit by the name of Mumbles as a manager. After seeing action in their other locations, Michael landed a job as floor manager at The Oyster Bar in Grand Central Station owned by famed restaurateur Jerry Brody.

The Oyster Bar was a wonderland for the then medium-rare manager. Garvey took advantage of many opportunities including wine cellar stewarding which led to sommelier certification. He was part of the management team that rebuilt the institution in 1997 after a devastating fire. In 1998, he was offered the General Manager position and added President to his titles in 2000. Today, in addition to running the day-to-day operations in Grand Central, Michael has led efforts to franchise The Oyster Bar concept. While writing this book, he organized the first franchise in Tokyo, half a world and a culture away. At the time of printing, it is surpassing the franchisees sales projections by over 100 percent. Garvey currently resides in Long Beach, NY, with his beautiful (and understanding) wife Vicki and their ridiculously cute daughter Torrance.

Heather Heath Dismore is a veteran of both the restaurant and publishing industries. She has published works including such titles as Indian Cooking For Dummies, part of the compilation Cooking Around the World For Dummies All-in-One; Jewelry Making and Beading For Dummies; and the award winning Running a Bar For Dummies (all published by John Wiley & Sons, Inc.). Additionally, shes published Start Your Restaurant Career in the Entrepreneur Pocket Guide series from Entrepreneur Press.

A graduate of DePauw University, she succumbed to the restaurant business in Denver, Colorado while applying to law school. She rapidly rose to management at such regional and national chains as The Italian Fisherman, Don Pablos Mexican Kitchen, and Romanos Macaroni Grill. She orchestrated the openings of 15 new restaurants and developed the training, procedural, and purchasing systems that were used as the gold standard in numerous concepts throughout her tenure.

Andrew Dismore has forged a meteoric 16-year career marked by creativity, critical acclaim and the consistent introduction of unique, ownable products onto the national palate.

Since 2010, Andy has been the Senior Director of Foodservice Product Innovation and Development for the Schwan Food Company. In this capacity, he has led the custom development of insights-driven, strategically-grounded new products for leading national restaurant chains including Subway, Yum! Brands, Dunkin Donuts, Buffalo Wild Wings, Red Robin, and the Target Corporation among others.

From 2007 to 2010, Andy served as Senior Director of Product Innovation for the Dennys Corporation. In this capacity, he lead the Culinary, Food Science & Technology, and Operational Integration teams aligned against Dennys overall product and brand innovation strategy.

In this capacity, Chef Dismore and his team created a robust pipeline full of innovative and ownable new products, including the $2 $4 $6 $8 Value Menu, Pancake Puppies, The Grand Slamwich, the critically acclaimed Rock Star Menu for which he was awarded the 2009 Menu Master Award by Nations Restaurant News, and many, many more. You can read his complete bio at

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