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Ronald Lee - The Everything Guide to Starting and Running a Restaurant: The ultimate resource for starting a successful restaurant!

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Ronald Lee The Everything Guide to Starting and Running a Restaurant: The ultimate resource for starting a successful restaurant!
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It takes a lot more than top-notch cooking skills to launch and run a successful eatery. But if youre a hopeful chef or hungry entrepreneur looking to open the next hot spot, youll find everything you need in this accessible guide! Written by veteran restaurant owner and manager Ronald Lee, this guide offers solid advice on how to:

  • Secure financing and find the perfect site
    • Develop an engaging marketing plan to build and keep a patron base
    • Operate an offbeat site like a food truck or rotating restaurant
    • Create an innovative and diverse menu
    • Hire and manage wait, kitchen, and front-end staff
    • And much, much more!Complete with the latest thinking on industry trends and how to make a realistic and achievable business plan, this practical resource will turn you into a restaurateur before you can say Bon appetit!
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    THE EVERYTYING GUIDE TO STARTING AND RUNNING A RESTAURANT 2ND EDITION Dear - photo 1

    THE

    EVERYTYING

    GUIDE TO STARTING AND RUNNING
    A RESTAURANT

    2ND EDITION

    Dear Reader,

    If youre thinking about starting your own restaurant (well, you must be if you just picked up this book!), you should know that it is a great way to make a living. I grew up in the restaurant business, and I love it. Sure, its hard work, the hours are long, and weekends and holidays are usually when Im busiest. But I wouldnt trade it for any other business in the world. Where else can you express creativity and passion for food, meet lots of people, and make money doing so?

    It isnt a walk in the park, not even for someone like me. I started my own restaurant when I was twenty-five. As a teenager, I worked at my parents restaurants. After college, I thought I knew everything I needed to go on my own, but I soon discovered that it was a whole new ballgame. Fortunately, it worked out, and my restaurant is still going strong after seventeen years, although I learned a few lessons along the way.

    After reading this book, you will be much more prepared than I was when I started out. If you have the passion and the drive, theres a good chance youll succeed.

    Good Luck!

    The Everything Guide to Starting and Running a Restaurant The ultimate resource for starting a successful restaurant - image 2

    Welcome to the EVERYTHING Series!

    These handy, accessible books give you all you need to tackle a difficult project, gain a new hobby, comprehend a fascinating topic, prepare for an exam, or even brush up on something you learned back in school but have since forgotten.

    You can choose to read an Everything book from cover to cover or just pick out the information you want from our four useful boxes: e-questions, e-facts, e-alerts, and e-ssentials. We give you everything you need to know on the subject, but throw in a lot of fun stuff along the way, too.

    We now have more than 400 Everything books in print, spanning such wide-ranging categories as weddings, pregnancy, cooking, music instruction, foreign language, crafts, pets, New Age, and so much more. When youre done reading them all, you can finally say you know Everything!

    PUBLISHER Karen Cooper DIRECTOR OF ACQUISITIONS AND INNOVATION Paula Munier - photo 3

    PUBLISHER Karen Cooper

    DIRECTOR OF ACQUISITIONS AND INNOVATION Paula Munier

    MANAGING EDITOR,EVERYTHING series Lisa Laing

    COPY CHIEF Casey Ebert

    ASSISTANT PRODUCTION EDITOR Jacob Erickson

    ACQUISITIONS EDITOR Kate Powers

    DEVELOPMENT EDITOR Meredith OHayre

    EDITORIAL ASSISTANT Ross Weisman

    EVERYTHING SERIES COVER DESIGNER Erin Alexander

    LAYOUT DESIGNERS Erin Dawson, Michelle Roy Kelly, Elisabeth Lariviere, Ashley Vierra, Denise Wallace

    THE
    EVERYTHING

    GUIDE TO
    STARTING AND
    RUNNING A RESTAURANT
    2ND EDITION

    The ultimate resource for starting a successful restaurant!

    Ronald Lee

    To my children Alice Ai Chiotti Lee and Henry An Chiotti Lee Copyright 2011 - photo 4

    To my children, Alice Ai Chiotti Lee and Henry An Chiotti Lee

    Copyright 2011, 2006 by F+W Media, Inc. All rights reserved.
    This book, or parts thereof, may not be reproduced
    in any form without permission from the publisher; exceptions
    are made for brief excerpts used in published reviews.

    An Everything Series Book.
    Everything and everything.com are registered trademarks of F+W Media, Inc.

    Published by Adams Media, a division of F+W Media, Inc.
    57 Littlefield Street, Avon, MA 02322 U.S.A.
    www.adamsmedia.com

    ISBN 10: 1-4405-2685-0
    ISBN 13: 978-1-4405-2685-5
    eISBN 10: 1-4405-2783-0
    eISBN 13: 978-1-4405-2783-8

    Printed in the United States of America.

    10987654321

    Library of Congress Cataloging-in-Publication Data is available from the publisher.

    This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

    From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations

    Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Adams Media was aware of a trademark claim, the designations have been printed with initial capital letters.

    This book is available at quantity discounts for bulk purchases.
    For information, please call 1-800-289-0963.

    Acknowledgments

    A special thanks to Kate Powers, Meredith OHayre, and the whole team at Adams Media, for the opportunity to write this book; to my staff at Spice Island Tea House for their hard work; and to Danielle Chiotti, my love and inspiration, for her support, wisdom, positive attitude, and putting up with me in general.

    Top 10 Lingo
    in the Restaurant Business

    1.Top: A group of customers at a table, used in conjunction with a number. A table of two is a two-top (also know as a deuce), a table of four is a four-top, a table of six is a six-top, and so on.

    2.On the fly: To need something quickly, as in I need the order for Table 9 on the fly!

    3.Full house: All tables are taken, either reserved or currently occupied, as in We have a full house until 10 P.M . A.k.a., Music to a restaurateurs ears.

    4.Jumpin (or hoppin): A term describing a very busy restaurant but under control, as in The place is jumpin!

    5.Slammed: To have orders all coming in or going out at the same time. The night started off slow, then we got slammed!

    6.In the weeds: To be so busy it seems youll never catch up to your orders.

    7.Fire: To start cooking now. For example, Fire Table 8! means Start cooking Table 8s order.

    8.Weedwacker: Someone who comes in and bails out the person who is in the weeds.

    9.86: To be out of something, or to throw out an unsatisfactory or unpopular item. For example, The chef didnt like the soup he made today so he 86ed it.

    10.Yesterday: Urging someone to hurry up, as in, Water at Table 6, yesterday!

    Introduction

    Owning a restaurant has a great many benefits. Of course, being your own boss is a tremendous incentive, but the main reason so many restaurateurs find it rewarding is because it is an exciting, energetic business that utilizes their creativity, business acumen, marketing and social skills, and passion for food. A well-executed restaurant can be a profitable business, but it can also establish itself as an endearing institution within the community. People get excited when a new restaurant opens in their neighborhood. Even if youre just running a hot dog stand or pizza joint, you are still trying to sell a product that pleases your customer. It is one of the few industries in which you can have an immediate reaction from your customers. Nothing is more satisfying to restaurateurs than people enjoying themselves at their restaurants. In a nutshell, restaurant owners love being in the business because they love pleasing people.

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