Starbucks Coffee Company - From the Ground Up: A Journey to Reimagine the Promise of America

The stairwell was where I went to escape.

Most people in the apartment building used the elevator, unless it broke down. Even when it did, no one walked up the steps that led to the roof. So thats where I sat.

On some days Billy, my best friend, joined me. But mostly I sat alone when things got too chaotic at home. My bedroom, which overlooked a parking lot, wasnt an optionI shared it with my younger sister and brotherand our apartment was so small and my parents voices so loud that even under my bedsheets I couldnt escape. But sitting on those steps, I felt safe. That place was my refuge. An urban nest.

The stairwell wasnt quiet. I could still hear people arguing, or heavy doors slamming shut, or the thunder of other kids pounding up or down the steps on lower floors. Noise bounced off the hollow hallways concrete walls and echoed in my ears. But in that stairwell I found some peace. And while sometimes I cried, I mostly thought about playing basketball, or the Yankeesand the possibility of my becoming a switch hitter like Mickey Mantle. As I got older I sat on those steps and fantasized about leaving home, trying to picture life beyond the borders of childhood. Images were hard to summon but I knew what I wanted to feel. I wanted to shed the anxiety that could ripple through me when I turned the doorknob to apartment 7G.

I was three years old when we moved into the cramped two-bedroom apartment in the Bayview housing projects in Canarsie, located on a swath of former swampland on the southeastern edge of Brooklyn. In 1956, my family was one of more than one thousand low-income households that qualified to live in the freshly baked brick buildings constructed by the New York City Housing Authority. It was a new alternative to the decaying city slums. Projects like Bayview were not designed to be dead ends, but to jump-start lives. I wasnt so sure what that meant for me. Over the years, my mom tried to instill in me the notion that there was something better beyond Canarsie and within my reach, but it was hard to see. What I did see, every day, was my dad, who spent so much time lying on our couch that my mother nicknamed him Mr. Horizontal. The scent of his malaise and frustrationwith himself, with us, with bosses I never met, with a system I didnt understandseeped into the fabric of our familys life.

In the stairwell, I created a little distance between me and the suffocating air of home. Sitting on the cold, hard steps shrouded in dim light, I felt some peace. But I struggled to see past the concrete walls around me.

Canarsie, Brooklyn, was, and still is, the last stop on the L train from New York City. As I sat in the stairwell, the idea of what might lie beyond my small world began to take shape in my imagination.

Throughout my life I have been haunted, and fueled, by childhood memories. From my father, I saw what can happen to a life when a persons dignity is stripped away. From my mother, I was imprinted with the belief that the last stop on the train was not going to be the last stop in my lifethat I could work and learn and plan and dream my way out of the place I was born into.

The juxtaposing forces of a father who had less than he wanted and a mother who wanted more for her son spurred me, eventually, to imagine a different future for myself. To see my world not as it was, but as it could be. This became a lifetime habit. And in some ways, thats the story Ive tried to tell in this book: how we can all reimagine a better future by learning from the past with as much clarity and wisdom as we can muster, and by summoning the will and doing the work to bring that future into being. This has been my lifes journey.

The stairwell was the first place where my imagination took flight, but not the last. When I began my own business in the mid-1980s, I was inspired by old, even ancient, influences: coffee, which has been consumed for centuries, as well as the human need for connection and community, which is embedded in our DNA. I envisioned a different way to bring those things together: Starbucks stores. When I opened my first espresso bars, I wanted to create places where people could escape the chaos of the day and feel a sense of belonging. More than forty years later, going to Starbucks has become routine and respite for millions of people across more than seventy-seven countries. Not home, not work, Starbucks stores have become known as a third place.

For me, the idea of a third place is not just something that exists between four walls. It is a mind-set. A way to exist in the world. Thats why I set out to build a profitable business that also expressed a core ethos: that people of all kinds can come together and uplift one another.

In that respect, aspects of the Starbucks journey reflect aspects of the American journey. Not because the country is a business, but because the business of the country has always been a constant struggle to balance the seemingly competing priorities of humanity and prosperity. I fiercely believe that Starbucks attempts to be a different kind of companyone that my own father, a working class laborer, never had a chance to work forare worth sharing at this fragile yet auspicious moment in our countrys history, when truth and dignity need to make a thunderous comeback.

In a sense, these pages are less about Starbucks and my childhood than about the place in which we were both born: the United States of America. The intertwined narratives of my youth and my final years at Starbucks tell a bigger story. Its a story about reinvention and renewal. About possibilities. About the power of people to change the lives of others as well as their own. Its a story about what we can do for ourselves and for each other, as well as the responsibility we all have to reimagine our shared future. And reimagine we must.

Ideals that our nation was founded on, including equality and liberty for all, have yet to be fully realized. In some corners, their very existence is being threatened. The continuation of American democracy also is not a foregone conclusion. In fact, the American Dream that I have lived and still believe inthe notion that everyone should have an equal opportunity to rise from the ground upis at a crossroads. More people need to have a fair chance at their dreams, however humble or ambitious those dreams may be, and now is the time to talk about what those chances might look like for everyone. Together, we have the potential to reimagine and deliver on the promise of our country, as I hope this book reveals.

Ultimately, I wrote From the Ground Up because I am optimistic about the future and I wanted to share what Ive learned from the past. While not a memoir, it is an honest reflection about how my earliest experiencessome of which Ive never made public until nowpervaded and informed the life I led once I got out of the stairwell and headed west, beyond everything I knew, in search of what I imagined was possible. And while this is also not a business book, it is a behind-the-scenes exploration of one businesss journey to try to answer a vital question of our time: What can we do to effect meaningful change and create the just, fair, and secure future we all desire?