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Become an Extreme Couponer
Have you ever wondered how certain coupon usersthe extreme couponersare able to buy hundreds, or even thousands, of dollars of groceries for only a few bucks? They fill their shopping carts full of everything from soup to apples to pasta, fish, beer, dish detergent, yogurt and milk, and then pay next to nothing for it.
Thats the exception, you might thinka rare situation.
In fact, its not. People routinely save 30%, 40%, 50% or more on their grocery shopping each week, sometimes as much as 90% or 95%. And you can, too.
The key is in gathering and strategically using the billions of dollars of coupons currently in circulation. And thats exactly what youll learn here in Extreme Couponer.
Youll learn where to find coupons, how to identify the best opportunities for savings, where to get more coupons for products you regularly buy, how to use group buying sites and gift cards to further reduce your weekly grocery budgetand much more. After reading this e-book, youll be informed and excited about how much money you can save each week on groceries. Maybe youll even become a candidate for a future Extreme Couponing episode!
Coupon usage on the rise
Whether youre new to couponing or have been using them for years, coupon clippers are now in the majority, says a report from NCH Marketing. As of 2011, 78.3% of consumers said they regularly use coupons, up significantly from the start of the recession.
In fact, 2010 was a record-setting year. A total of 332 billion coupons worth $3.7 billion were redeemed in 2010. And although 88% of those coupons were the traditional print variety, originating in newspaper inserts, use of online coupons is also on the rise. There were 37% more online coupon offers in 2010 than the year before and, if the trend toward Internet coupons continues, as it is expected to, dont be surprised to hear that even more online coupons were made available in 2011.
$2,000 in annual savings
Im one of those longer-term coupon users, having been inspired to clip and redeem coupons by my mom years ago. I havent been on Extreme Couponing yet, but Ive been using nearly all of the techniques I cover in this e-book, and that you see extreme couponers using, to save at least $2,000 a year (some years more than that). Thats spending about 30 minutes a week; if I spent more time researching and planning, Id surely save more.
My extreme couponing process looks something like this: I buy three or four copies of the Sunday newspaper at Dollar Tree for the extra coupons, and Ill buy many more copies when I know there is a coupon that will yield free products. I match store and manufacturer coupons with weekly advertised sales, pay clipping services to clip specific coupons I want, keep an eye out for rebates and Try Me Free opportunities, buy store gift cards at a discount and stockpile nonperishables. I also donate extra items I get free to a local food pantry and the Humane Society.
The truth is, even if you pick up one or two new couponing strategies from this book, youll be able to save tens, hundreds or even thousands of dollars. You can choose to invest all your free time in pursuing cheap groceries, which some people do, or you can find a couple of strategies that work for you and apply them when you are able. Even then, I bet you can shave a good 10 to 30% off your grocery bill.
When you have one of those amazing shopping trips where you spend only a few dollars for a huge amount of groceries, please email me at to tell me about it. Id love to hear about your success! I might even use it in a future book, with your permission, of course.
Learn the Rules
Coupon success comes from knowing the rules and having the tools. Once you understand how you can and cant use coupons, and where to find them, you will be armed and ready to slash your grocery budget to the bone. Then you can use that freed-up cash on other things, like vacations, or school tuition or paying off credit card bills. Imagine what you will do with an additional $25, $50 or $100 each week, depending on what you typically spend at the store.
So what are the basic rules of couponing that you need to know? Here are some policies and practices to keep in mind to pay less and get more:
- Buy the trial size of a product whenever possible (meaning, when the coupon does not specifically mention it cannot be used on trial-size products). Buying the smallest size reduces your total cash outlay, giving you the biggest bang for your buck.
For example, using a $1 coupon on a $1 trial-size product costs you nothing but tax, which is probably around a nickel out-of-pocket. Now when you buy five or six of the same trial-size products you probably have as much as a regular-size bottle in terms of quantitybut have spent next to nothing. Compare that to using a $1 coupon on a $4.50 product. Your total cost is $3.50 plus tax.
- Check the coupon restrictions. Some stores limit the number of the same coupon you can use in one shopping tripthree or four of the same coupon is a common number. So dont try to use 20 coupons if the maximum per shopping trip is five. That doesnt mean, however, that you cant go back tomorrow and buy five more of the same item. You can.
- Price match. Some stores offer to price match a competitors lowest price on a product. In many cases, if you bring in a copy of the printed sales flyer as proof, stores like Wal-Mart will lower their price to match the competitions.
- Stack em. When you use both a store coupon, such as a Target- or Kroger-branded coupon, and a manufacturer coupon on the same item, thats called stacking. Its perfectly legitimate and legal. However, you cannot use two manufacturer coupons or two store coupons on a single item. Thats double-dipping.
- Challenge the competition. Some stores will accept competitors coupons as their own, so bring them along. Staples, for example, accepts coupons from OfficeMax. Wegmans takes Tops coupons. If youre not sure, ask.
- Make sure you have more products than coupons. Many cash registers count how many coupons you redeem and compare it to the number of items you have purchased. If you present more coupons than products, for example, when you are using a store coupon and manufacturer coupon on one item, the register will freeze and not allow you to continue. Avoid that situation, and the unwanted attention it brings, by making sure you always have at least one more item in your cart than coupons.
- Not all stores accept coupons. Aldi and Dollar Tree, for example, do not take coupons. Ever. There are, however, times when it makes sense to shop there. Such as when there are promotional offers and the only stores stocking the specially marked packages happen not to accept coupons.
For example, a few months ago, specially marked packages of cereal offered free movie tickets. These boxes were in high demand and it was nearly impossible to find them at mainstream grocery stores. Big Lots, however, had them. And it made sense to spend $2.50 on a box of cereal that was going to net you a free movie ticket worth around $8.00, even without a coupon.