Cath Bishop - The Long Win

A stimulating book that takes the concept of succeeding and gives it a makeover. Powerful and profound.

Matthew Syed

Winning and losing are the simplistic ways that modern Western societies consider success. But Cath Bishop shows how much more complex the lived experience of competition really is. What a joy to read someone talking about this crucial subject from lived experience, showing how much more there is to understand about the way that we judge ourselves and everyone else. Anyone interested in motivation should read this book and think deeply.

Margaret Heffernan

Looking at life from a different point of view is a rare skill. Built on in-depth research and broad experience as well as original thought, this book will change your outlook on everything.

Clare Balding OBE

This is an absorbing, candid, nicely crafted book that, using helpful illustrations, forces us to reconsider what we mean by winning. It persuasively argues of the merits of taking a longer-term view. This long win is grounded in a considered take on what it is we genuinely want from life and, working backwards, how this might shape our choices today.

Professor Mark de Rond, Professor of Organizational Ethnography, Judge
Business School, University of Cambridge

A gold medal is a simple goal, near impossible to win. Beyond the brutal simplicity of sport, can the concept of winning help us? What exactly do we want to win, and why? By posing and examining this question, this book helps us learn more, know ourselves better, and connect with renewed purpose with the world of business, family, life.

Matt Brittin, President of Google EMEA, Olympian

I wholeheartedly support the thoughts in this book. I firmly believe the only way to change a culture is through educating society as to why it should be changed. And then offer a better way. This book proposes many thought-provoking questions that will serve to inspire the change our world needs and our youth deserve.

Valorie Kondos Field, UCLA Gymnastics Coach, PAC-12
Coach of the Century

This book is powerful and brilliant. Cath clearly has a deep understanding of what athletes go through and goes further to give a way forward in pursuit of improved performance and personal growth, with concepts I have experienced and observed to work and produce results in elite sport. A must for any manager in elite sport, any teacher, any leader.

Dr Eva Carneiro, Consultant in Sports and Exercise Medicine, Former
Premier League Doctor

In sport and life your sense of value depends on the measures of success you choose to judge yourself against. Caths book will help you open up a whole new freedom to succeed on your own terms and to render outcome hijack and results obsessions things of the past. Dont change the game, change what it means to win, for you.

Dr Chris Shambrook, Director of Planet K2, Psychologist to British
Olympic Rowing Team 19972019

This book is so relevant, timely and exciting for any person or organization wanting to investigate what success means to them. It couldnt be a more relevant book right now and Caths exceptional ability in so many areas of life make it a gripping read with a lot of key takeaways whatever your area of interest. I wish every leader could immediately read this book as the world would be a better place if they did!

Goldie Sayers, Olympic Medallist in the Javelin, Business Coach

In a world where sustainability and inter-connection have gained wide recognition as core drivers for business success and purposeful work, Cath Bishops book The Long Win is a timely and important contribution to re-define what success and winning mean. She re-emphasizes the importance of people at the core of the Long Win. The three Cs Clarity, Constant Learning and Connection are based on her rich personal experience as Olympic rower and champion, diplomat and leadership speaker, writer and consultant and they build the foundation for sustained winning. An inspiring and personal book on one of our greatest leadership challenges today!

Smaranda Gosa-Mensing, Fellow of Judge Business School,
University of Cambridge

Intelligent. Articulate. Timely. Cath Bishop has written a crucial read for anyone whose life is linked to performance. This GB Olympic rower floats a simple question, Why does winning matter so much? And, perhaps, more importantly, how does our obsession with being the best ultimately serve us, our goals and the greater good? Told with gripping and, sometimes, poignant story-telling, The Long Win presents a compelling case for reflecting, re-thinking and re-strategizing the way we strive for and achieve success.

Jason Dorland, Author, Coach and Olympian

The Long Win is a thrilling book for anyone who believes that there must be better ways of achieving our potential, both as individuals and societally. Its not a simple fix but this book highlights precisely where we must shift our focus, across multiple disciplines. Caths captivating experiences at the pinnacle of three such disciplines provide the books hypothesis with both authenticity and authority. I am convinced that within sport the Long-Win approach will lead to more positive, engaging experiences and better performance. I want every athlete I work with to be exposed to the insights held within this book.

Laurence Halsted, Performance Director of the Danish
Fencing Federation, Director of Mentoring at The True
Athlete Project, Olympian

Long-Win Thinking shifts our mindset from a focus on winning is the only thing to a process-based orientation that fosters a more inclusive and reflective attitude to success. A great reflective work that shows how shifting our approach to success can lead to happier and healthier outcomes.

Professor Alex Gerbasi, Deputy Pro-Vice Chancellor and Professor of
Leadership, University of Exeter Business School

The Long Win fills a gaping and growing chasm in our understanding of what defines success. It is indispensable for anyone interested in not only achievement but in finding a way to shape our pursuits for the better. While reading The Long Win I was informed, emboldened and energized by the way Cath has meticulously and comprehensively laid out the case for strategic thinking that stretches beyond the now, the immediate, the results, to a stronger way of being!

Dr Steve Ingham, Director and Performance Scientist at
Supporting Champions

The Long Win is a genuinely thought-provoking and fascinating insight into the potential benefits of redefining our mindsets both on an individual and collective basis. Caths refreshingly honest account of her own experiences provides a unique backdrop to the concepts of her philosophy. I would thoroughly recommend The Long Win and I challenge anyone not to take something from it.

Sophie Hosking MBE, Legal Counsel at the FA and
Olympic Champion in Rowing

I love this book and all it stands for. Whether you think you have won it all, or you think youve never won in life, Cath skilfully blows apart our taken-for-granted notion of winning and all that we take it to mean. Using her own poignant story and drawing on many other walks of life, she gives us an inclusive view of what winning means, so we can create a healthy and sustainable 21st century world.