Shelley Brander - Move the Needle: Yarns from an Unlikely Entrepreneur

This is an adventure story of yarn, entrepreneurship, hustle, and family... Move the Needle overflows with passion, wisdom, and hard-won business (and life) lessons.

Jeff Walker, #1 New York Times best-selling author of Launch

If only this book had existed when I started my business! Shelleys story is not only inspiring, but has a way of making the reader feel less alone in their own challenges

Laura Zander, co-founder and CEO, Jimmy Beans Wool

If youve ever felt like you were meant to do more, but you just werent sure what your next step should be, let me tell you... its reading this book! This book is about you taking a chance on yourself. Even when everyone around you says you cant do something, Shelley demonstrates that with a little creativity and courage, the impossible becomes possible.

Stu McLaren, membership expert and creator of TRIBE

Move The Needle is a call to action that inspires, entertains, and encourages. This story challenged me to take that first step. Well done, Shelley.

Gaye Glasspie, founder and CEO, GGMadeIt

Shelley is like your best friend who sits you down, pours you a glass of wine, spills her juiciest secrets, then gives you exactly the kick in the pants you need to put your wildest dreams into motion

Amy Porterfield, entrepreneur and podcast host of Online Marketing Made Easy

Once I started reading, I couldnt stop! From the very first yarn, where four-year-old Shelley makes her way to the grocery store on her tricycle after being told she cant go, we are given a window into a brilliant, empathic, and creative mind, heart and soul that always finds a way. If you are looking for inspiration to trust yourself more, take brave action, tap into your passion like never before, and make your own path, this is exactly the book you need to read right now. Its real. Its powerful. Its a joyful experience. I love this book!

Michelle Falzon, founder of We Are Content and creator of Create Without Burnout

Shelley shares with us her creative and entrepreneurial journey in a way that makes us identify with her every step of the way. Her stories, experiences, and advice are strong, and she offers an empowering message, especially for those of us who are trying to make our way through life freelancing and building our own projects. This book will move you and help you find the determination to make that dream of yours come true.

Joji Locatelli, knitwear designer

One of many gifts I got from Move the Needle is a message I needed to hear: that character is something we build from our experiences, and if we keep working at it, good things come. The tiny girl who took off on her tricycle to the store kept trying, and she got to a lot of interesting places.

Kay Gardiner, co-founder, Modern Daily Knitting

I once believed that creatives couldnt make real money... this book proves otherwise! A brilliant combination of anecdotal stories, firsthand experience, and heartwarming lessons all wonderfully woven together.

Shaa Wasmund, best-selling author of Stop Talking, Start Doing

A brilliant collection of stories and lessons that demonstrate how to achieve your dreams in business, live a more fulfilling life, and how to be a better, kinder person.

Dylan Frost, creator of the Wholesale Formula

A must-read for any creative person who wants to make a significant income from their passion and craft. After reading this book, you will see how in this new world, creatives have the unfair advantage! Shelley reveals how this counterintuitive way of achieving success is no longer a result of hard work and traditional skills. Embrace your creative skills and enjoy the rewards in whatever way fills your heart.

Michael Maidens, best-selling author, co-creator of The Abundance Code film, and creator of Offer Academy

Shelley takes us on a thoroughly entertaining journey full of life lessons and inspiration to show us that passion, persistence, and creativity can lead to any of us achieving our dreams. I love this book and definitely recommend it.

Kat Coroy, founder and CEO, Instagram Makeover

Shelleys story is the perfect prescription for how people need to look at their lives, understanding that we all only get one and that following your instinct and passion is always the best prescription for success. Dont mistake this book as being a small story about a small niche. Move the Needle is a yarn of epic proportions, told by an epic entrepreneur, with heart and love.

Brian Kurtz, founder, Titans Marketing, author of Overdeliver and co-author of The Advertising Solution

From the outside looking in, I would never have thought that Shelley ever had these kinds of struggles. Her story was refreshing, comforting, and also incredibly inspiringlike she got through all of this, and so can I! What Im still left thinking about is the way she thought so big and held to her unique, creative vision and just didnt take no for an answer. Calling us to get more mentors and to delegate what is not our strong suit felt like a direct message from Shelley to me.

Amy Small, founder and CEO, Knit Collage

What this book is really about is: tenacity, enthusiasm, and passionately believing in your own crazy creative visions. Shelley encourages you to just start with your big, bold vision front and center, and her story powerfully illustrates how you too can make success appear in your life stitch by stitch, row by row. This is a must-read for all entrepreneurs, visionaries, and creatives. I remained riveted until the very end.

Julie Ann Cairns, best-selling author of The Abundance Code and director of The Abundance Code documentary series

Wow! As someone who always heard the word cant and pushed harder; as someone who has instinctively never stopped, even when (and especially when) told no; and as someone who cherishes creativity, empathy, and integrity, I learned so much more about myself and my journey from Shelleys story. This book is a must-read for anyone who has a dream of making things better, of making the world a better place, and for anyone who just loves to reach for something big!

Jason Friedman, founder and CEO, CXFormula, LLC

Shelley Brander is like a buttercup of creative goodness combined with a laser beam of business shrewdness.

Victoria Labalme, author and creator of Risk Forward and Rock The Room

This is the book our world needs right nowits going to be the catalyst for so many new, passion-driven businesses. If Shelley can do this with yarn, you can do this with your own passion no matter how improbable it may seem.

Susan Peirce Thompson, Ph.D. founder and CEO, Bright Line Eating

This is an awesome story and would make a great reality show! I cannot believe how much drama exists in the knitting world. But its also a great way to get to know Shelley. Like a Netflix binge-watch, I had to read it in one sittingI could not wait to see what happened.

Rich McFarland, CEO, Rich Embrace Media

It is Shelleys cheerful determination, impressive warmth, and good humor, all coupled with drive and enviable marketing skills, that has carried her from being a newbie yarn shop owner and mother to creating Knit Stars and a global family of knitters. This book is quite a journey: kick back and enjoy the adventure.

Lucy Neatby, knitting guru

I love this book! I could not put it down. I knew this was going to be a great read when the intro ended with hang on to your handlebars and lets go for a ride. If youre a creative whos been told, You cant, then following Shelleys journey is a ride you need to take. She shows us all the ways we can in a collection of stories that both entertain and inspire. If youve cherished your first venture into making in all its imperfections, youll relish hearing about the Orangutan Sweater and its extra-long sleeves. But the most important message youll take away is that your creativity matters. That by embracing our own unique value and being brave enough to share it with the world, we can save the world.