2021 John Lee Dumas
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ISBN 978-1-4002-2110-3 (eBook)
ISBN 978-1-4002-2109-7 (HC)
Epub Edition January 2021 9781400221103
Library of Congress Control Number: 2020951043
Printed in the United States of America
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When you do the common things in life in an uncommon way, you will command the attention of the world.
GEORGE WASHINGTON CARVER
CONTENTS
YOUVE BEEN LIED TO. In fact, weve all been lied to. The reason? Most people dont want you to know one simple fact.
Uncommon success is achievable, and the path is a common one.
This book will reveal a path that will guide you to a life of financial freedom and fulfillment.
How can I be so confident youll achieve uncommon success? Ive walked this path since 2012. After thirty-two years of financial struggle and lack of fulfillment, I found the common path and have never looked back.
You may be asking yourself, If this path is so common, why dont more people know about it? The answer is simple. It benefits the experts to complicate things, to muddy the waters and add confusion where there should be simplicity.
Why? So they can remain the gatekeepers. So they can remain the one person who holds the secret key to success that they alone can unlock for $1,997.97.
We need to make a stand against the gatekeepers. We need to tear down the obstacles theyve placed before us. We need to embark upon the common path to uncommon success.
WE LIVE IN a world that provides limitless opportunity and information at our fingertips. With opportunity comes excitement, and with information comes power. This book will show you how to harness your excitement and maximize your power.
Today is the day we take a stand. The common path to uncommon success does not unlock overnight success. It is the north star on your journey toward financial freedom and fulfillment.
Why am I the person to share the wonders of this path with you? For thirty-two years, I listened to the gatekeepers. It wasnt all bad, but I was not on the path to financial freedom and fulfillment.
According to the gatekeepers, I did all the right things: I had a B average during my four years in high school in southern Maine. I attended Providence College on an Army ROTC scholarship. My senior year, the Twin Towers and Pentagon were attacked and my commitment to the Army got very serious very quick. Eight months later, I graduated with a 3.0 GPA and was a part of the first class of commissioned Army officers post 9/11.
After a brief training at Fort Knox, Kentucky, my battalion was deployed to Iraq to serve a thirteen-month tour of duty. It was a rough transition. To go from being a carefree college student to a tank commander leading four tanks and sixteen men in a foreign war was intense. But there I was, twenty-three years old, in Iraq, trying to survive.
As they say, war is hell. Over the course of my thirteen-month deployment, four of my sixteen soldiers gave the ultimate sacrifice.
It was hell.
In their honor, I made a promise to myself. I promised I would never settle for a life that lacked fulfillment. I promised I would never give up in my pursuit of happiness. I promised I would live a life worth living. I owed it to those heroes who died in the line of duty. I would honor their sacrifice by living a life of service, value, and gratitude.
Then, reality set in.
Returning to the real world after Iraq was not easy. I suffered from bouts of PTSD (post-traumatic stress disorder) throughout my twenties and struggled to find fulfillment and happiness. I had survived a war, I was financially stable, I had a decent job, but why was I so unhappy and unfulfilled?
Looking back now, the reason is obvious: I was not living the type of life I had pledged to my four fallen soldiers. I was not living a life of service. I was not living a life of value. I was not living a life of gratitude. Instead, I was chasing success, or at least what I defined as success at that time.
I thought success meant money, respect, and maybe even fame.
That warped definition led me to law school, where after one miserable semester, I dropped out. Then I dove into corporate finance, where I suffered in a cubicle for over a year before I simply couldnt take it anymore and handed in my resignation. I then tried real estate, both commercial and residential, thinking that would give me the freedom and fulfillment I desired.
Nope.
This took place over six long and unhappy years. Fortunately, I have always loved learning about how others achieved success. During my six years of struggle, I consumed dozens of business books, online seminars, and, of course, podcasts.
One day I was listening to a business podcast and the host shared a quote that virtually reached out of my earbuds and slapped me in the face.
Try not to become a person of success, but rather a person of value.
ALBERT EINSTEIN
Ill share more details of what happened after this a-ha moment in , but (spoiler alert) I decided in that moment to become a person of value.
Becoming a person of value allowed me to achieve my goal of financial freedom and fulfillment. Its allowed me to finally honor the pledge I made in 2003. Its provided me the opportunity to share how the common path will lead you to uncommon success.
The common path works.
It works because its simple. It works because its timeless. It works because of one truth you must never forget.
If you provide the best solution to a real problem, you will find uncommon success.
This book will guide you along the common path until you achieve uncommon success.
Are you ready to get started? Turn the page. The common path to uncommon success awaits.
Everything begins with an idea.
EARL NIGHTINGALE
PRINCIPLE #1: Your common path to uncommon success begins with an idea. A big idea.
T here are two mistakes people make when trying to identify their big idea.
MISTAKE #1: They believe their big idea can be something they are just passionate about. I love muffins! Ill open a bakery!
MISTAKE #2: They believe their big idea is something they just have expertise in. I know how to code; Ill build websites!
Your big idea is not either/or.
Its not something you are passionate about or something you have expertise in. Its both. Your big idea needs to be a combination of your passions and your expertise.
Lets look at scenario one: just passion. Having passion for your big idea is important. You need to be excited to work on your big idea every single day. However, if you just have passion and youre not providing a needed solution to the world, your idea will not gain traction.