Scott Kelby - Light It, Shoot It, Retouch It: Learn Step by Step How to Go from Empty Studio to Finished Image (Voices That Matter)

Learn Step by Step How to Go from Empty Studio to Finished Image

Scott Kelby

Light It. Shoot It. Retouch It.
Book Team

Published by New Riders

Copyright 2012 by Scott Kelby

All rights reserved. No part of this book may be reproduced or transmitted in any form, by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review.

Composed in Gill Sans and Musee by Kelby Media Group, Inc.

CREATIVE DIRECTOR
Felix Nelson

TECHNICAL EDITORS
Cindy Snyder
Kim Doty

ASSOCIATE ART DIRECTOR
Jessica Maldonado

ASSOCIATE DESIGNER
Taffy Clifford

TRAFFIC DIRECTOR
Kim Gabriel

PRODUCTION MANAGER
Dave Damstra

PHOTOGRAPHY BY
Scott Kelby

PRODUCTION & PRODUCT PHOTOGRAPHY BY
Brad Moore

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. New Riders cannot attest to the accuracy of this information. Use of a term in the book should not be regarded as affecting the validity of any trademark or service mark.

Photoshop is a registered trademark of Adobe Systems, Inc.

Lightroom is a registered trademark of Adobe Systems, Inc.

Macintosh and Mac are registered trademarks of Apple Inc.

Windows is a registered trademark of Microsoft Corporation.

Warning and Disclaimer

This book is designed to provide information for photographers about lighting and retouching in Adobe Photoshop. Every effort has been made to make this book as complete and as accurate as possible, but no warranty of fitness is implied.

The information is provided on an as-is basis. The author and New Riders shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book or from the use of any discs or programs that may accompany it.

THIS PRODUCT IS NOT ENDORSED OR SPONSORED BY ADOBE SYSTEMS INCORPORATED, PUBLISHER OF ADOBE PHOTOSHOP.

ISBN 13: 978-0-321-78661-6

ISBN 10: 0-321-78661-0

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http://kelbytraining.com
www.newriders.com

To my dear friend Terry White:
Your wisdom, humor, insights, and advice
have helped me in more ways than I can
ever count, or ever hope to repay. Thanks T.

After writing books for 13 years now, I still find that the thing thats the hardest for me to write in any book is the acknowledgments. It also, hands down, takes me longer than any other pages in the book. For me, I think the reason I take these acknowledgments so seriously is because its when I get to put down on paper how truly grateful I am to be surrounded by such great friends, an incredible book team, and a family that truly makes my life a joy. Thats why its so hard. I also know why it takes so longyou type a lot slower with tears in your eyes.

To my remarkable wife, Kalebra: Weve been married nearly 22 years now, and you still continue to amaze me, and everyone around you. Ive never met anyone more compassionate, more loving, more hilarious, and more genuinely beautiful, and Im so blessed to be going through life with you, to have you as the mother of my children, my business partner, my private pilot, Chinese translator, and best friend. You truly are the type of woman love songs are written for, and as anyone who knows me will tell you, I am, without a doubt, the luckiest man alive to have you for my wife.

To my son, Jordan: Its every dads dream to have a relationship with his son like I have with you, and Im so proud of the bright, caring, creative young man youve become. I cant wait to see the amazing things life has in store for you, and I just want you to know that watching you grow into the person you are is one of my lifes greatest joys.

To my precious little girl, Kira: You have been blessed in a very special way, because you are a little clone of your mom, which is the most wonderful thing I could have possibly wished for you. I see all her gifts reflected in your eyes, and though youre still too young to have any idea how blessed you are to have Kalebra as your mom, one dayjust like Jordanyou will.

To my big brother Jeff, who has always been, and will always be, a hero to me. So much of who I am, and where I am, is because of your influence, guidance, caring, and love as I was growing up. Thank you for teaching me to always take the high road, for always knowing the right thing to say at the right time, and for having so much of our dad in you.

Im incredibly fortunate to have part of the production of my books handled in-house by my own book team at Kelby Media Group, which is led by my friend and longtime Creative Director, Felix Nelson, who is hands down the most creative person Ive ever met. Hes surrounded by some of the most talented, amazing, ambitious, gifted, and downright brilliant people Ive ever had the honor of working with.

Thank God for Kim Doty, my Editor. She is amazing, and single-handedly keeps me from jumping off the Sunshine Skyway Bridge (although its still somewhat tempting when its getting close to deadline). Kim is just an incredibly organized, upbeat, focused person who keeps me calm and on track, and no matter how tough the task ahead is, she always says the same thing, Ah, piece of cake, and she convinces you that you can do it, and then you do it. I cannot begin to tell you how grateful I am to her for being my Editor.

Working with Kim is Cindy Snyder, who relentlessly tests all the stuff I write to make sure I didnt leave anything out, so youll all be able to do the things Im teaching (which with a Photoshop book is an absolute necessity). Shes like a steel trap that nothing gets through if it doesnt work just like I said it would.

The look of the book comes from an amazing designer, a creative powerhouse, and someone whom I feel very, very lucky to have designing my booksJessica Maldonado. She always adds that little something that just takes it up a notch, and Ive built up such a trust for her ideas and intuition, which is why I just let her do her thing. Thanks Jess!

I owe a huge debt of gratitude to my Executive Assistant and Chief Wonder Woman, Kathy Siler. She runs a whole side of my business life, and a big chunk of our conferences, and she does it so I have time to write books, spend time with my family, and have a life outside of work. Shes such an important part of what I do that I dont know how I did anything without her. Thank you, thank you, thank you. It means more than you know.

A special thanks to my photo assistant, Brad Moore, who not only assisted me during all these shoots, but also came up with the rig for taking the overhead shots in the studio and on location. I am so grateful to him, not just for what he did for this book, but for what he does all year long to help me get the shot. Thanks Braddo!

Thanks to my best buddy, our Chief Operating Officer and father of twin little girls, Dave Moser, first for handling the business end of our book projects, but mostly for always looking out for me.

Thanks to everyone at New Riders and Peachpit Press, in particular, my way cool Editor Ted Waitt, my wonderful Publisher Nancy Aldrich-Ruenzel, marketing maven Scott Cowlin, marketing diva Sara Jane Todd, and the entire team at Pearson Education who go out of their way to make sure that were always working in the best interests of my readers, and who work tirelessly to make sure my work gets in as many peoples hands as possible.