Dan Roam - Show and Tell: How Everybody Can Make Extraordinary Presentations
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- Book:Show and Tell: How Everybody Can Make Extraordinary Presentations
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Dan Roam is a master of communicating with pictures and words, together. Ive stolen truckloads from him, and now you can, too.
Austin Kleon, author of Steal Like an Artist* and Show Your Work
For the vast majority of us, giving a presentation is an extremely difficult and nerve-racking process, whether were in a one-on-one meeting, a conference room with a dozen strangers, or a lecture hall in front of thousands.
But according to Dan Roam, the visual communications expert and acclaimed author of The Back of the Napkin , it doesnt have to be so hard. We struggle when we forget the basic steps we learned in kindergarten: show and tell.
In this short but powerful book, Roam introduces a new set of tools for making extraordinary presentations in any setting. He also draws on ideas hes been honing for more than two decades, as an award-winning presenter who has brought his whiteboard everywhere from Fortune 500 companies to tiny start-ups to the White House.
Even if youre already a good speaker, youll learn more about understanding your audience, organizing your content, building a clear story line, creating effective visuals, and channeling your fear into fun. And youll master three fundamental rules:
When we tell the truth, we connect with our audience, we become passionate, and we find self-confidence.
When we tell a story, we make complex concepts clear, we make ideas unforgettable, and we include everyone.
When we use pictures , people see exactly what we mean, we captivate our audiences mind, and we banish boredom.
From nailing the opening to leaving a lasting impression, youll soon be able to give the performance of a lifetimetime after time.
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THE THREE RULES As presenters, our goal is simple:To help others see what we see. To do this, we:
entertain
educate
persuade
motivate
and ultimately
change
our audience. In other words, we create and deliver a report , explanation , pitch , or story so captivating that our audience wants to see things the way we do. That sounds pretty simple.
That said, there is more than one kind of truth. Our HEAD says:I think this is true.
(Intellectual truth) Our HEART says:
I believe this is true.
(Emotional truth) Our DATA say:
The facts tell me this is true.
(Factual truth) SHOW & TELL
OUR FIRST STEP (CONTINUED) Accounting must believe in itself as and act asa Learned Profession. Show: Tell: Which means we must look to strengthen the bonds that existbetween the disciplines of research, teaching, and practice. SHOW & TELL
OUR NEXT STEPS . . . (We then go through the next five elements, each building upon the previousrecommendation with one key insight and one key takeaway.) RULE 2: TELL IT WITH A STORY
ALMOST THERE . . . Our Process Show: Tell: The seventh and final recommendation goes to the heart of what wemust do next: the process of implementing this plan. SHOW & TELL
ALMOST THERE . . . We must build momentumand a stable platform for realizing
these goals. Show: Tell: To support momentum for these changes, we are building a stable
platform upon which we can all find support and grow. RULE 2: TELL IT WITH A STORY
WEVE ARRIVED! Pathways. The future of accounting education Show: Tell: Together, these seven components represent the heart of our futureprofession. We hope they are clear and make sense to you. SHOW & TELL
WEVE ARRIVED! Please join us to learn more about Pathways. Show: Tell: We invite you to join us as we roll out these recommendations acrossthe industry over the coming months and years. Thank you. RULE 2: TELL IT WITH A STORY
The complete presentation maps to the explanation storyline: SHOW & TELL
RULE 2: TELL IT WITH A STORY
A REPORT CARD FOR OUREXPLANATION Did we tell a true story ? Did we change our audiences knowledge or ability ? Is the new ability straightforward enough to practice and practical enough to apply ? HOW DID WE DO? This is the actual presentation we developed to communicate the Pathways rec-
ommendations to the thousands of accounting professionals who will support it
over the coming years. This 30-minute presentation summarized 136 pages of
written material into a single, memorable deck. It has since been delivered hun-
dreds of times by dozens of speakers at events across the country Outcome: The response has been, well, extraordinary. SHOW & TELL
A FEW FINAL THOUGHTSON THE EXPLANATION There is no such thing as a boring
topic. There is only boring teaching. Any subject can be made fascinating
by simply making it clear. Clarity
comes from breaking the complex into
individual steps, then recombining
those steps one by one. Getting it is the ultimate rush. When we suddenly see something
weve been struggling to understand,
we get a blast of dopamine equal to a
huge slice of chocolate cake. Its our
own brain rewarding us for making
sense of complexity. Whether describing a new discovery
or showing the audience how to
bake a cake, the essential
explanation process remains the
same. If we take our audience with us one
step at a timeand have frequent
checkpoints to ensure were all
togetherit is possible to explain
almost anything in a way almost
anyone understands. If given the option, deliver an
explanation rather than a report. A clear explanation makes data
become useful, applicable knowledge.
This moves information to
understanding, which is a far more
memorable and actionable place.
All three truths live in us all the time.For example, we might look at this and say: The glass is half ____ . The DATA tell me:
Volume of O = 2 in
Volume of H O = 2 in
MY HEAD knows:
A half-full glass is a
source of hope.
A half-empty glass is a
source of despair. MY HEART believes:
The glass is half full! RULE 1: TELL THE TRUTH
STORYLINE : THE PITCH (Our PUMA pounces.) The pitch poses a problem and a solution, but it requires some persuasion: Con-vince me. With a pitch , we change our audiences actions .
THE PITCH GETS US OVER A HURDLE. Most presentations given on the sales floor, in the boardroom, at the client meet-ing, at the venture capital firm, or at the political rally are intended to change the
audiences actions : Give money or support, buy something new, or do something
difierent. Sales pitch
Dog and pony show
Gentle persuasion
Ask for money
Request assistance
Launch a product RULE 2: TELL IT WITH A STORY
IF WE DO THE PITCH RIGHT . . . We make a pitch by establishing common ground with our audience, stating acommon problem that we all recognize, and then providing a new solution that
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