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Published by the Penguin Group
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Penguin Books Ltd, Registered Offices:
80 Strand, London WC2R 0RL, England
First published in 2011 by Portfolio / Penguin,
a member of Penguin Group (USA) Inc.
10 9 8 7 6 5 4 3 2 1
Copyright Dan Roam, 2011
All rights reserved
LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA
Roam, Dan.
Blah blah blah : what to do when words dont work / Dan Roam.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-10155-870-6
1. Thought and thinkingArt. 2. Visual communication. 3. Communication. I. Title.
BF441.R58 2011
153.4dc23 2011021787
Designed by Daniel Lagin
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.
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For Sophie and Celeste.
Watching you learn illuminates the world for me.
For Kay M. Roam.
Fly, Momfly!
CONTENTS
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filepos=0000601423 >PART 4: Conclusion
DRAMATIS PERSONAE
(CAST OF CHARACTERS)
In Order of Appearance
PART 1 |
| Me | Author searching for a better way to think about complex things |
| John Hersey | WWII journalist and lover of words |
| You | Hello! Its a pleasure to have you along |
| Ted Geisel | Worlds bestselling author youve never heard of |
| My Former Boss | Entrepreneur; sales genuius but no operational skills |
| General Petraeus | Commanding General of U.S. troops in Afghanistan, 2010 |
| Jon Stewart | TV personality; cant recall how many sides a pentagon has |
| Barack Obama | 44th President of the United States of America |
| Terry Gross | Radio personality; struggles to recall what she read yesterday |
| VitaminWater | A Coca-Cola product of uncertain character 27"r |
| Chuck Townsend | CEO of Cond Nast; sends confusing memos |
| Captain Chesley Sullenberger | Sully; pilots pilot and hero of the Hudson |
| Mr. X | Department of Defense Super User; overwhelmed with information |
| Bernie Madoff | Wall Street charlatan, former high-flyer now in jail |
| Miss Brown | My second grade teacher; likes ducks |
PART 2 |
| Albert Einstein | Twentieth centurys greatest mind; known by his nanny as Stupid |
| 6cc"> A Fox | Clever, witty, linear, and a little smug: our verbal mind |
| Oog and Aag | Missing links; early hominids with expanding minds |
| A Hummingbird | Quick, exuberant, spatial, and a little flighty: our visual mind |
| Richard Feynman | Nuclear physicist; believed anyone could learn anything |
| Anonymous User | Mobile phone user, lost and in need of directions |