Helen Tupper - You Coach You – How to Overcome Challenges and Take Control of Your Career

This great book provides tools, ideas and inspiration to help readers seize opportunities and face new challenges. A must-read for everyone who wants to proactively seize their career Professor Lynda Gratton, bestselling author of The 100-Year Life

This is the most useful and relevant book you could buy for your career right now. No one does career development better than Helen and Sarah Bruce Daisley, author of The Joy of Work

This book will benefit everyone, whether youre just getting started in your career or are the most experienced person in the room. Sarah and Helen always have a sixth sense for exactly what people need in their careers. If youre looking for a book that makes exploring your potential and finding your way through career challenges practical and enjoyable, You Coach You is the answer Kanya King CBE, founder and CEO, MOBO Group

What I love about this book is that it gives us the tools to guide ourselves, and to know that change and true value are within us all Mary Portas, founder and executive creative director, Portas

In a world of endless career advice, Sarah and Helen are the real deal. They help people put themselves back in the centre of their own lives in a truly empowering and reassuring way Emma Gannon, bestselling author of The Multi-Hyphen Method

We all need this book in our lives. Helen and Sarah will help you when things get tough and find the happiness in our work that we all deserve Holly Tucker MBE, founder, notonthehighstreet.com

You Coach You has taught me that, although a lack of confidence is endemic, its possible to coach yourself out of this fixed mindset. Id recommend this book to anyone whos looking for more than an inspirational Instagram quote to open up their way of thinking Eleanor Wilson, community manager, Netflix

You Coach You is an opportunity to refocus on yourself and prioritize the unlocking of your potential. Read it to become more of who you really are, then read it again to become more of who you are capable of being, in all your squiggly greatness! Amy Brann, neuroscience expert and founder of Synaptic Potential

You Coach You will help you understand whats holding you back and make sure you get to where you need to be. Its a life-changer Dr Grace Lordan, author of Think Big

Sarah and Helen have a way to get right to the point and help the reader do what is needed to navigate the squiggly parts of a successful career. This is truly what self-help is all about. Finding your own path instead of waiting to be helped Mo Gawdat, host of Slo Mo podcast and author of Solve for Happy

Another practical and informed career manual from Sarah and Helen, rich in wisdom and good advice on taking personal control of your career development Cilla Snowball DBE

Helen Tupper and Sarah Ellis are the founders of Amazing If, a company with an ambition to make careers better for everyone. They work with brands across the world, including Levis, Vodafone, Unilever and Visa, to design and deliver practical learning experiences which help everyone confidently navigate and take ownership of their careers. Together they also co-host the UKs number one careers podcast, Squiggly Careers, and their TEDx talk, The best career path isnt always a straight line, has over one million views. Their first book, The Squiggly Career, was a Sunday Times number one business bestseller.

Prior to Amazing If, Sarah and Helens careers included leadership roles at Virgin, Microsoft, Barclays and Sainsburys. Helen is a trustee for the charity Working Families and Sarah is co-chair of the Mayor of London Workspace Advisory Board.

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First published by Penguin Business in 2022

Copyright Helen Tupper and Sarah Ellis, 2022

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ISBN: 978-0-241-50274-7

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For our readers.

Thank you for choosing to spend your time with us.

We hope this book helps you whenever you need support in your career.

We need to do a better job of putting ourselves higher on our own to-do lists.

MICHELLE OBAMA

How would you describe your career so far? Change, uncertainty, overwhelmed and busy are the consistent themes we hear from people in our career development workshops. Our careers are complicated, and theres a lot that we dont know and cant control. The hundred-year-old concept of a career ladder, where progress is predictable and we follow in other peoples footsteps, feels outdated. Ladder-like careers no longer reflect our experiences or our aspirations. Instead, we all now have squiggly careers. You will have probably already had some squiggles of your own, whether thats moving between industries or functions or perhaps changing from being employed to working as a freelancer or starting your own business. Squiggly careers give us the opportunity to explore different possibilities, define our own success and do meaningful work that matters to us. But navigating a squiggly career isnt easy. There are lots of unknowns that can leave us feeling overwhelmed and out of control. Our careers dont come with an instruction manual and at times we can feel lost, unsure where to start and in need of some support to spark our thinking.

Coaching helps us to squiggle with success

When work feels more knotty than squiggly, coaching will help you to get unstuck and to explore opportunities for the future that you find intriguing today. Coaching yourself increases the ownership and control you have in your work life and means you can design a career as individual and brilliant as you are. However, over the past few years we have frequently found ourselves grappling with what we refer to as the coaching catch-22.

If youre interested in career development, youre probably already familiar with the idea of coaching as a way of navigating the challenges and conundrums you face at work. Perhaps you are one of the fortunate few who has had a coach and experienced the benefits first-hand. Wed guess that everyone reading this book would appreciate the chance to spend one-to-one time with a career coach, and there is no shortage of coaches to fill that need. But the cost of coaching is an insurmountable barrier for most of us. Research published in the