Raghavendra Agarwala - Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking

My beloved Parents:

Dr. Vijaya Agarwala
Dr. R.C. Agarwala

&

My wife Smita and
My Daughters Shivalika and Vedika

I am Raghavendra Agarwala, commonly addressed by Raghu. I have been working with professional software development since 1995. I have rich experience of 18 years in the mobile marketing and digital advertising industry. Over a while, I have designed and sometimes coded Content Management Systems, Service Delivery Platforms, Data Pipe Platforms, Bidders, Biddable Media Exchanges, Customer Data Platforms, Data Management platforms and related systems.

Kanika Bhandariis a professional Digital Marketing Strategist whos primary goal is teach people about the power of Digital marketing. She has a total of 7 years of experience in the digital industry and is also a successful Udemy Instructor. Her hands on marketing experience has helped her to gain a deep knowledge about the most modern marketing techniques. She loves talking and teaching about Programmatic Advertising, SaaS marketing, OTT advertising etc. Passionate about digital marketing, Kanika is now working as an independent consultant and has benefitted numerous clients with her deep knowledge.

Her career is a blend of Sales, marketing and analytics. As a sales person she has helped a lot of small business clients to grow their sales by 15%, month on month basis. With her amazing marketing style she has consulted a lot of SaaS clients to create a super buzz in Prelaunch phase.

In her spare time, Kanika enjoys reading, trekking and cooking.

There are a few people I want to thank for the continued and ongoing support they have given me during the writing of this book. First and foremost, I would like to thank my father for continuously encouraging and pushing me for writing the book I could have never completed this book without his support. I also want to thank my colleagues Rishi, Rohit and Garvit who supported me on this journey. I also would want to thank my industry friends who helped me to constantly focus and navigate through tricky topics.