Heather Cabot - The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream
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From gleaming dispensaries stocked with elegantly wrapped edibles to the array of CBD lotions and oils for sale at your local drugstore to tastemaker Martha Stewart cooking up marijuana munchies on prime-time television, one thing is clear: Pot has fully shed its stoner image.
In this deeply reported journey into the new world of legal cannabis, award-winning reporter Heather Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the stars own brand of bud; to California wine country, where chefs and vintners are ushering in a new age of elevated dining; on wild adventures with marijuana mogul Beth Stavola, for whom fending off shady characters is just another day at the office; and to rural Canada to meet the Willy Wonka of Weed.
Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabots book explores the confluence of social, economic, and political forces that have brought marijuana into the mainstream. Among them, outrage over the racial injustice of U.S. drug laws, the booming self-care industry catering to stressed-out professionals and busy parents in search of better sleep and more sex, seniors clamoring for natural alternatives to opioids to manage their aches and pains, and tens of millions of investor dollars fueling a frenetic green rush mentality.
The story of an astonishing rebranding, The New Chardonnay explores how a plant that was once the subject of multimillion-dollar public service announcements came to spark new culinary trends; inspire new uses for health, beauty, and wellness; and generate hundreds of thousands of jobs and untold tax revenueall while remaining federally illegal in America.
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Copyright 2020 by Heather Cabot
All rights reserved.
Published in the United States by Currency, an imprint of Random House, a division of Penguin Random House LLC, New York.
C URRENCY and its colophon are trademarks of Penguin Random House LLC.
Library of Congres Cataloging-in-Publication Data
Names: Cabot, Heather, author.
Title: The new chardonnay / Heather Cabot.
Description: First edition. | New York : Currency, [2020] | Includes bibliographical references.
Identifiers: LCCN 2020007270 (print) | LCCN 2020007271 (ebook) | ISBN 9781984826244 (hardcover) | ISBN 9781984826251 (ebook)
Subjects: LCSH: Marijuana industryUnited States. | MarijuanaEconomic aspectsUnited States. | MarijuanaSocial aspectsUnited States. | Drug legalizationSocial aspectsUnited States.
Classification: LCC HD9019.M382 U6295 2020 (print) | LCC HD9019.M382 (ebook) | DDC 338.1/3790973dc23
LC record available at https://lccn.loc.gov/2020007270
Ebook ISBN9781984826251
randomhousebooks.com
Design by Fritz Metsch, adapted for ebook
Cover design: Lucas Heinrich
Cover images: Hasloo/iStock/Getty Images (wine glass)
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Beth Stavola: Jersey Shore mother of six and former Wall Street executive who ventures to Arizona to strike it rich in medical marijuana
Ted Chung: Wharton alum and business partner of rap icon Snoop Dogg who spearheads Snoops cannabis investment strategy
Jeff Danzer: Former fashion marketing executive and home cook who ditches his day job to become a cannabis chef and inventor
Dr. Raphael Mechoulam: Nobel Prizenominated Israeli biochemist who identified the molecular structure of THC and CBD along with other groundbreaking discoveries that paved the way for modern therapeutic cannabinoid research
Bruce Linton: Founder and former CEO of Canopy Growth, the first publicly traded pot company in the world (NYSE: CGC; TSX: WEED), initially named Tweed Marijuana, Inc.
Chuck Rifici: Founding CEO of Tweed, charged with building a massive growing operation for one of the first licensed marijuana producers in Canada
Wanda James: First African American entrepreneur in the United States to own a marijuana business license and a prominent voice for racial justice in cannabis
Mel McDonald: Former U.S. Attorney appointed by President Ronald Reagan, fifth-generation Mormon, elder in the Church of Jesus Christ of Latter-day Saints (LDS), and unexpected supporter of legalizing medical marijuana
Tiffany Chin: Wharton grad, protg of Ted Chung, and cofounder of Leafs By Snoop
Don Tucker: Former federal narcotics agent, twenty-five-year veteran of the U.S. Secret Service, and Beths hired security consultant in Arizona
Sylvia Danzer: Jeffs mom, who raised him in an Orthodox Jewish home and inspires him to incorporate his heritage into his food
The Honorable Michele Fiore: Las Vegas mayor pro tem and former assemblywoman representing Clark County who cast the lone Republican vote in the Nevada legislature for medical marijuana legalization in 2013
Big Nanny: Kathie Beggans, Beths mom and confidante
Julie Winter: Beths youngest sister and chief operating officer of CBD For Life, one of the first CBD beauty and wellness brands in the United States
Jared Danzer: Jeffs middle son and business partner, who helps Jeff market his cannabis innovations
August 1937: Congress passes the Marihuana Tax Act of 1937 and lays foundation for pot prohibition in the United States
October 1970: President Richard Nixon signs the Controlled Substances Act, designating cannabis Schedule I: a drug with a high potential for abuse and no accepted medical use
June 1971: Nixon declares drugs public enemy number one and formally launches the nations War on Drugs, spurring an upward trend of arrest and incarceration of black and brown citizens for low-level drug offenses
September 1986: First Lady Nancy Reagan unveils national Just Say No campaign
October 1986: President Ronald Reagan signs the AntiDrug Abuse Act, establishing mandatory minimum sentences for specific drug offenses
September 1994: President Bill Clinton signs the Violent Crime Control and Law Enforcement Act (aka the Crime Bill), contributing to the disproportionate incarceration of African Americans and Latinos for marijuana possession
November 1996: Led by AIDS activists and gay rights advocates, California becomes first state in the nation to permit medical marijuana use
November 2012: Colorado and Washington voters amend state constitutions to legalize recreational marijuana and to regulate and tax it like alcohol
August 2013: The U.S. Department of Justice issues the Cole Memo, which guides federal prosecutors to deprioritize cannabis businesses operating legally under state law and to instead focus on drug cartels
December 2013: Uruguay becomes the first country in the world to legalize cannabis
January 2014: First recreational sales of marijuana begin in Colorado (Washington begins in July)
November 2016: California, Nevada, Massachusetts, and Maine voters approve recreational marijuana legalization
January 2018: California begins recreational sales, ushering in largest market in the world amid uncertainty about licensing, distribution, and competition from illicit market
February 2018: Cannabis swag bags gifted to celebs backstage at Academy Awards
June 2018: Canopy Growth lists on the New York Stock Exchange, the first plant-touching company to trade on that exchange
October 2018: Canada becomes first G7 nation to lift pot prohibition
November 2018: Massachusetts, first East Coast state to allow recreational use, begins sales to people twenty-one and over
November 2018: Michigan voters approve recreational sales of cannabis
December 2018: Farm Bill removes hemp from the Controlled Substances Act, opening door for interstate CBD commerce
December 2018: West Hollywood awards first licenses for pot lounges
May 2019: CVS, Bed Bath & Beyond, and Walgreens begin carrying hemp-derived CBD products
June 2019: Illinois becomes the first state to legalize the sale of recreational marijuana through its legislature and introduces major social justice initiatives
August 2019: Federal health officials and local health departments begin investigating nationwide outbreak of lung injuries from vaping
October 2019: Gallup poll finds 66 percent of Americans approve of legalization, the highest approval rating since pollsters began tracking the issue, a 30 percentage point increase between 2005 and 2018
IT WAS A day that called for big, bold designer shades. The California sun warmed a throng of fresh-faced millennials in expensive athleisure ensembles as they waited in line to devour the latest advice on living their best livesall carefully curated by their slender blond guru, the embodiment of all human aspirations: Gwyneth Paltrow. As the summer kicked off in June 2018, more than six hundred attendees had shelled out a minimum of $650 per ticket for the privilege of basking in the stars glistening essence at this wellness retreat in a sleek Los Angeles venue. In its third installment, the sprawling event featured a carnival of keynotes and classes aimed at devotees of the Oscar winners digital media and e-commerce empire, the mecca of quirky health and wellness advice, goop. In the spotlight this yearalong with B12 shots, mushroom coffee, and tantric sex tipswas the most popular federally illegal substance in America: marijuana.
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