Jeb Brooks - Perfect Phrases for the Sales Call

second edition

Hundreds of Ready-to-Use Phrases for Persuading Customers to Buy Any Product or Service

Jeb Brooks and William T. Brooks

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ISBN: 978-0-07-175943-4

MHID: 0-07-175943-3

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Specific Words to Use When Selling to Entrepreneurs
Form a Special Instant Bond in Your First Interaction

Specific Words to Use When Selling to Corporate Executives (Non-CEO)
Form a Special Instant Bond in Your First Interaction

Specific Words to Use When Selling to Purchasing Managers
Form a Special Instant Bond in Your First Interaction

Specific Words to Use When Selling to Hospital Administrators
Form a Special Instant Bond in Your First Interaction

The world of selling has changed dramatically. And there are lots of reasons for the shift.

International competition

Technology

A shrinking world economy

Intensified price pressure

The commoditization of products and services

Faster communication

These have all combined to make sales an even more demanding career than ever before. However, despite these changes, there will always be a need for salespeople to spend time building relationships with prospects. Let there be little doubt: the world of selling has changedand changed forever. In all likelihood, it will change even more as the future unfolds. But the real question is: What does that mean for you?

People have more information than ever before.

Prospects can get information about you and your offering before you have the chance to present your message.

You have less time to get your prospects attention.

More salespeople are vying for the same prospects and customers business.

Prospects attention spans are shorter.

You face more barriers that stand between you and your prospects.

You need to differentiate yourself from everyone else who sells the same product or service you sell.

Your margin for error is getting smaller every day.

You must be willing to change, grow, and study your craft now more than ever before.

If you are to sell well, you can never forget that selling is all about persuasion. However, persuasion is not about your ability to speak for a long time without taking a breath or letting your prospect speak. Instead, its all about how you can efficiently and succinctly provide solutions that specifically address a prospects unique set of problems. More importantly, its how you help your prospects address whatever problems or issues theyre facing and the end results you help them achieve.